Unified Customer Profile – Acquire unprecedented cross-channel insights into each visitor with a rich, visual representation of his complete digital history, affinities, attributes and engagement with products and content.
CLICKS CAN LIE
Behavioral Tracking – Determine the true interests and intent of each visitor, user or account by combining click-tracking with monitoring of time spent, inactivity, mouse movement, scrolling, hovering and more.
DIVIDE & CONQUER
Segmentation – Leverage insights from current and past session behavior along with internal and external data sources to segment visitors, users and accounts in real time.
RELEVANT EXPERIENCES IN REAL TIME
Targeting – Deliver personalized messages, content and experiences based on real-time segmentation – anywhere in a page, app or email – all without flicker.
Recommendations – Utilize machine-learning algorithms to display 1:1 content and product recommendations based on an individual’s preferences and affinities.
Testing – Deploy A/B and multivariate tests to different, targeted audiences to ensure cross-channel experiences are optimized for effectiveness.
Analytics & Attribution – Access customer analytics and campaign statistics in real time. Monitor segment membership, and attribute results to personalization and external campaign sources.
Here’s a download we think you’ll like!
Read through our most popular eBook, 35 Ways to do Real-Time Personalization, for some new ideas to help advance your business.
Partnering with Evergage has been a very positive experience, from implementation to website optimization. It has enabled us to interact on a more personal level with new visitors as well as those who are already engaged with us, leading to a sizable increase in conversions and a great ROI.
Sal Tripi, Associate VP of Digital Operations, Publishers Clearing House
I am a huge advocate of Evergage and recommend the platform to my colleagues regularly. Not only does it enable us to discover valuable information about our millions of subscribers, it also lets us immediately use that information to generate incremental revenue.
Michael Kesselman, EVP of Innovation & Strategy, Endurance International Group
With Evergage, we have taken personalization to a new level by making more impactful connections with our already engaged members. The Evergage platform really satisfies our digital marketing team’s need to understand our customers and act on it in real time.
Allison Henriquez, Director of Marketing, Activation, Rue La La
Evergage is Fast to Implement and Easy to Use, Without Developers!