Evergage’s machine learning-driven platform requires no coding or help from IT. Managing campaigns and measuring results – including conversion and revenue lift – is a snap.
INDIVIDUALIZATION AT SCALE
Machine Learning – Algorithmically deliver true 1:1 personalized experiences – across channels – and automatically uncover opportunities and insights from your analytics data.
A HOLISTIC VIEW
Customer Data Platform – Maintain a single, comprehensive view of every customer and prospect – with in-depth data and insights from Evergage and external sources – to use for analysis, real-time personalization and triggered emails.
Behavioral Tracking – Determine the true interests and intent of each visitor, user or account by combining click-tracking with monitoring of time spent, inactivity, mouse movement, scrolling, hovering and more.
DIVIDE & CONQUER
Segmentation – Leverage insights from current and past session behavior along with internal and external data sources to segment visitors, users and accounts in real time.
RELEVANT EXPERIENCES IN REAL TIME
Targeting – Deliver personalized messages, content and experiences based on real-time segmentation – anywhere in a page, app or email – all without flicker.
Recommendations – Apply customizable machine-learning algorithms to drive 1:1 content and product recommendations that consider each individual’s unique preferences and affinities.
Testing – Conduct targeted A/B and multivariate tests to ensure cross-channel experiences are optimized for effectiveness.
Analytics & Attribution – Monitor campaign statistics, access cross-channel reports and leverage machine learning analytics to identify the most important data impacting your digital marketing initiatives.
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Partnering with Evergage has been a very positive experience, from implementation to website optimization. It has enabled us to interact on a more personal level with new visitors as well as those who are already engaged, leading to a sizable increase in conversions and a great ROI.
Sal Tripi, Associate VP of Digital Operations, Publishers Clearing House
I am a huge advocate of Evergage and recommend the platform to my colleagues regularly. Not only does it enable us to discover valuable information about our millions of subscribers, it also lets us immediately use that information to generate incremental revenue.
Michael Kesselman, EVP of Innovation & Strategy, Endurance International Group
With Evergage, we have taken personalization to a new level by making more impactful connections with our already engaged members. The Evergage platform really satisfies our digital marketing team’s need to understand our customers and act on it in real time.
Allison Henriquez, Director of Marketing, Activation, Rue La La
Evergage is Fast to Implement and Easy to Use, Without Developers!