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By Ritika Puri
Word of mouth is a powerful marketing force. According to research from Nielsen, 84% of people trust recommendations from friends and family more than all other forms of marketing. The more people love your brand, the more they’ll talk about it. The more buzz they generate, the more your company... Continue Reading
By Melanie Jordan
Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for tracking your website visitors more closely. Gathering your website visitors’ information is important towards your initial goal of understanding the people that visit your website. Who are your... Continue Reading
By John Wynne
In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new content isn’t enough. In fact, online consumers are... Continue Reading
By Melanie Jordan
Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for gathering more information about each visitor on your website. Watch the video below to learn more. The best scenario for real-time web personalization is a logged in user. This means you have... Continue Reading
By Ritika Puri
Email marketing is one of the most powerful customer acquisition channels out there. When asked to evaluate their email programs’ performance, marketers in one MarketingSherpa study reported a 119% ROI.  But there was an interesting, surprising trend in this study. The marketers who sent fewer... Continue Reading

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