Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
Use In-App Messages to Keep Your Clients Informed

Use In-App Messages to Keep Your Clients Informed

Written January 27, 2015 by 0 Comments
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Hello and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for using in-app messages to keep your clients informed. Evergage allows SaaS companies to deliver personalized experiences and messages to customers right inside their application – in real time – such as updates, tips, tutorials, surveys, upgrade offers, and more.
We in Evergage Marketing recently deployed two in-app messages to keep our clients informed of an upcoming webinar and a new feature added to the product. So what better way is there to inform your customers than when they’re logged into your online application? It’s a great way to inform them while they are engaged with your product.
Evergage just released a new product, SmartHistory. SmartHistory is really only relevant to our e-commerce and content clients, so we easily targeted only those two segments,only showing this […]

5 E-Commerce Best Practices For Your Shopping Cart

5 E-Commerce Best Practices For Your Shopping Cart

Written January 26, 2015 by 0 Comments
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The shopping cart is one of the highest points of anxiety for any online shopper. This is the exact moment when they are debating whether the products in their cart are actually worth their hard earned money, whether they’ll actually receive their product, and evaluating any security risks.
These thinking points are major distractors, so it is in your best interest to show value, ensure they are getting a reasonable deal, and give a sense of security without over stimulating your potential customer. That’s a hard thing to do, but if your cart has these 5 elements – they’ll be clicking ‘Order Now’ in no time.
1. Relevant Cross-Sells & Up-Sells
Cross-selling and up-selling are extremely powerful, but if they are implemented poorly your conversions are going to tank. Thankfully you are reading this post on a site that specializes in personalization, […]

Improve E-Commerce Performance With Targeted Advertising

Improve E-Commerce Performance With Targeted Advertising

Written January 21, 2015 by 0 Comments
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E-commerce brands have access to  a wealth of shopper data. In addition to seeing what people are buying, marketers can see what emails are generating interest, whether shoppers are responding to particular promotions, and how audiences are stumbling across products. Each and every one of these touchpoints can be reinvested into your audience targeting strategy — and that’s the challenge.
To successfully drive conversions, retail brands need to reach audiences in the moment, with the right messaging, at the right time — in a highly personalized way. Here are some creative yet straightforward ideas to implement targeted advertising from 4 loved stores.
1. Optimize your missed opportunities
When you run out of inventory, you miss out on valuable sales opportunities. Not to mention, you may not know what that exact conversion opportunity is in terms of retail sales volume.
Women’s boutique ModCloth counteracts […]

Add Real-Time Personalization to Landing Pages to Increase Conversions

Add Real-Time Personalization to Landing Pages to Increase Conversions

Written January 20, 2015 by 0 Comments
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Hello and welcome to another Real-Time Tuesday. Today we will be providing real examples that we use to increase conversions on our landing pages when a visitor clicks on one of our Google Adwords ads. When a visitor clicks on an Evergage AdWords ad, they will be taken to one of our landing pages with a download form. After some time, we realized that we were all a little disappointed with the results. After six weeks, we decided we had to do something to increase the conversion rate of our landing pages. Here’s how we increased our conversion rate for our 20 Ways Retailers Do Web Personalization and our 30 Ways to do Website Personalization landing pages.
We decided that if a visitor clicked on our AdWords ad, we didn’t want to take them off of the page, so it […]

Top 3 Tactics Every CRO Marketer Must Use

Top 3 Tactics Every CRO Marketer Must Use

Written January 16, 2015 by 0 Comments
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Conversion Rate Optimization (CRO) is a research process with the goal of increasing your bottom line by improving your website. If you are serious about CRO, then make sure you add these 3 tactics to your everyday procedure.
1. Develop A Test Hypothesis

Testing without a hypothesis is merely playing an expensive game of guess and check. To be frank, running the split test is the easiest part. Your success is dictated by the work you put into developing a solid test hypothesis.
The hypothesis is the second step in your split testing process. First, you have to identify a test page, then you can start researching what changes will improve the page. Your test hypothesis should look something like this:
I believe that changing A for visitors B will make C happen.
Here’s a hypothesis in context
I believe that displaying the particular product […]

3 Simple Boosts to Your Real-Time Marketing Strategy

3 Simple Boosts to Your Real-Time Marketing Strategy

Written January 14, 2015 by 0 Comments
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Marketers will be the first to admit that real time marketing has the potential to get clunky — really quickly. We’ve all visited websites that target us with obnoxious, aggressive messages. We’ve also been distracted by irrelevant messaging that derails us from our research processes.
In this day and age, these types of mistakes are almost embarrassing.
Today’s digital audiences are extremely sophisticated, with a low tolerance for fluff. These empowered buyers are information-driven and in complete control of their research processes. Not to mention, they’re time-strapped, overloaded with information, and highly skeptical about brands are telling them.
It’s this reason why brands need to get their real-time marketing just right. Here are 3 less-than-obvious yet extremely impactful ways to transform a low performing or lackluster campaign into a relationship-building mechanism that audiences will love.
1. Language that reinforces trust and respect
Every marketer […]

Introducing Evergage SmartHistory – an Automated Shopping Companion

Introducing Evergage SmartHistory – an Automated Shopping Companion

Written January 13, 2015 by 0 Comments
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I am excited to introduce Evergage SmartHistory™, an automated shopping companion available to customers using Evergage Promote.

SmartHistory enables companies to incorporate a small expandable “smart bar” on their websites where visitors can go to find a list of products that were of most interest to them as they were browsing or shopping. The capability is designed to boost user engagement and add convenience while providing retailers with a differentiated shopping experience and valuable insights into consumer behavior.

SmartHistory is:

An automated browsing and shopping companion where visitors can quickly find what they previously viewed
Prioritized by interest level based on an engagement-scoring algorithm
Fully customizable to meet your branding and creative requirements

For more information, please read today’s press release or visit our SmartHistory webpage.

 

3 Marketing Predictions for 2015

3 Marketing Predictions for 2015

Written January 9, 2015 by 0 Comments
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How is it already 2015? Here we are, gearing up for another year of new marketing opportunities.
In 2014, the field of marketing experienced some major paradigm shifts. CMOs redefined the role of marketing in the business ecosystem, repositioning customer engagement and acquisition teams from brand-builders to revenue engines. Mobile became an even larger part of the customer engagement equation, with Facebook starting 2014 as a mobile-first company and Twitter introducing its first-ever mobile advertising product. Companies finally began to understand and quantify the ROI of their social media marketing programs.
Now more than ever, marketers are striving to truly understand their audience base and forge deep relationships with customers and prospects. Content-driven campaigns have transitioned from customer acquisition novelties to the new norm. Companies are prioritizing storytelling above selling, and CMOs are scratching the surface of their long-term analytics.
These dynamics […]

Your A/B Testing New Year’s Resolutions

Your A/B Testing New Year’s Resolutions

Written January 7, 2015 by 0 Comments
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The New Year is here and I’m sure you have a little more room in the ‘resolutions’ department. Here are three optimization bad habits that you should break in 2015.
1. Stop Calling Tests Too Early
Calling tests too early is the testing equivalent to eating junk food. We all know we should stop doing this, but it is just so darn satisfying. When you see your winning variation absolutely crushing the control variation, I know it is very exciting. However, the start of a test period is a very volatile time, the numbers will level out, and sometimes not to your liking.
Here’s a screenshot of how volatile a test is during it’s first few days. Look at how much changes over time!

Not only will volatility impact your A/B test in the early stages, but the drastic changes between the variations will […]

How to Create an Effective Pop-up Message

How to Create an Effective Pop-up Message

Written January 6, 2015 by 0 Comments
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Hello and welcome to another Real-Time Tuesday. Pop-up messages are controversial. A 2013 survey says that 70% of internet users rated irrelevant pop-ups as the most annoying type of advertising.
They’re intrusive by interrupting a visitor and sometimes infuriating, but they’re also impressively high-converting. In fact, Econsultancy found that a website overlay can increase email opt-ins by 400%.
A web page with a pop-up message typically sees more conversions than the same page without a pop-up. More important, a page with a well-designed and thoughtfully implemented pop-up message converts better than one with a crappy pop-up.
Now let’s talk about the different ways in which you can create effective pop-up messages.
1. Pop-up message in the middle of the screen, that disrupts navigation
This type of pop-up message is a great way to make sure that the visitor sees your message, and this way […]