Announcing Evergage’s New Personalized Experience Management Functionality

Announcing Evergage’s New Personalized Experience Management Functionality

Written November 25, 2014 by 0 Comments
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Evergage’s vision is to make it possible for marketers to personalize the digital experience for each and every visitor and user.
Now this vision is achievable! I am excited to announce the launch of Evergage’s new Personalized Experience Management enhancement to our real-time web personalization platform.
The capabilities empower marketers to create targeted campaigns to personalize any aspect of a visitor’s experience – on a computer or mobile device – with targeted dynamic content. Marketers can also:

Edit inline content. Simply click on text and edit inline then target it

Group multiple messages and inline changes into one experience

Coordinate different targeted experiences into one campaign

Report clearly with enhanced Campaign Reporting

Leverage Evergage for all A/B testing needs – test the effectiveness of one experience against other experiences

Vary experiences based on persona, behavioral segment or test group

Making the digital experience the best for each person […]

Top 5 Website Conversion Killers – The Usual Suspects

Top 5 Website Conversion Killers – The Usual Suspects

Written November 24, 2014 by 1 Comment
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If your conversion rates leave something to be desired, go line-up the following suspects to ID your website conversion killers!
Mobile Overlays

I never thought I would add overlays to a list of conversion killers, but this is one of the most overlooked conversion killers. Numerous case studies have shown the power of overlays and despite all the flak overlays get from the community, they work.

In this study by WhichTestWon, they found that overlays (when used properly) generate positive impact for marketers.
In order to get around the annoyance factor it’s crucial that you test the best way to trigger overlays via advanced segmentation. It’s pretty embarrassing to trigger a ‘Welcome’ message to a customer who visits your site weekly.
Since overlays have become a major marketing asset, many companies stick an overlay on their site without doing any mobile experience management. If […]

Boost Your Demand Generation With These 4 Simple Steps

Boost Your Demand Generation With These 4 Simple Steps

Written November 20, 2014 by 0 Comments
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B2B companies thrive on the ability to build scalable and sustainable demand generation programs. The challenge, however, is that many organizations are competing for the same audiences — which makes it a challenge to stand out and convert audiences into leads.
In the B2B space especially, audiences are growing less and less tolerant of aggressive sales tactics like one-size-fits-all pop-ups. They’re also hesitant to sign up for email lists or download ‘free’ offers, for fear that they will be spammed indefinitely.
To create an effective demand generation strategy, marketers need to step up their game to understand their target customers’ biggest needs, challenges, and pain points. This knowledge should guide the development of incentives, offers, and resources. Rely on the following four steps to guide you:
Step 1: Build customer development into your marketing process
You may think you know what your target […]

Promote Content on Your Site to Increase Conversions and Engagement

Promote Content on Your Site to Increase Conversions and Engagement

Written November 18, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing conversions on your site by promoting content that the visitor has yet to click on or view. On Evergage’s own site, we wanted to make sure that each visitor understands our product completely when they come to our website. Our video does a good job explaining it. When on the homepage, each and every visitor sees a static banner that includes the intro video. After they watch this quick video, they have a better understanding of what we do and how our web personalization platform can benefit their company. But everyone won’t stop to watch the video and we want everyone to watch it, so we created a message targeted at the bottom of the homepage for those who did not watch the […]

How to Build Website Personalization Into Your Lead Gen Strategy

How to Build Website Personalization Into Your Lead Gen Strategy

Written November 13, 2014 by 0 Comments
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B2B marketers are investing heavily in content marketing. That’s because today’s most valuable audiences are research-driven and entirely self-directed. By the time that they connect with your sales reps, they’re likely already close to making a decision about your product or service.
The problem with content marketing, however, is its strength — that blog posts, ebooks, and whitepapers are powerful relationship-builders and conversion drivers. The smartest B2B marketers have discovered this ‘secret’ and are jumping into online conversations. As a result, online hubs and marketing communities become diluted, making it difficult for one brand to stand out.
Your lead generation strategy needs more than an ebook, downloadable infographic, or whitepaper. You need to personalize experiences for every single person who visits your website so that you are showing them the right message at exactly the right time in their buying journeys.
Here […]

Drive Visitor Conversion With A/B Testing On Your Site

Drive Visitor Conversion With A/B Testing On Your Site

Written November 11, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. This week we will be discussing A/B testing. Savvy marketers are using it to gain insight into visitor behavior, optimize their websites and drive conversions. It’s important to constantly test and optimize, to find out what works best on your site or to help you figure out what doesn’t belong. And the good news is that it doesn’t have to be difficult!
With A/B testing, you have two versions of an element (A – the control and B – the variation) and a metric that defines success. You can set the control or the variation to equal any percent. So, if you want to test multiple messages, this is just as easy. You can set up different messages, so 25% of visitors see content A (control), 25% see content B, 25% see content […]

Behavioral Analytics: 3 Ways to Tell Whether Your Metrics Are Tricking You

Behavioral Analytics: 3 Ways to Tell Whether Your Metrics Are Tricking You

Written November 6, 2014 by 0 Comments
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B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive.
Take a metric as simple as ‘time on page,’ for instance. If we notice audiences spending a good chunk of time on specific website sections, we might conclude that they’re engaged with our content. In reality, however, audiences might be spending time on these webpages because they’re confused and struggling to find the information that they need.
It’s easy for marketers to take the metrics that they’re monitoring at face value. As ‘straight-shooters’ we crave efficiency — the shortest path between our efforts and successful outcomes. But this strategic mindset can easily lead us astray.
Here are 3 techniques to stop your metrics from outsmarting you:
1. Create an Engagement Score
Rather than looking at […]

3 Ways Social Shopping Will Help Your Browsers Convert

3 Ways Social Shopping Will Help Your Browsers Convert

Written November 4, 2014 by 0 Comments
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Hello, welcome to another Real-Time Tuesday. This week we will be discussing three ways in which social shopping will help your web browsers convert to shoppers. When you are shopping in a store, you have the ability to ask the store’s associates what they would recommend for you based on what you are looking for. You can also ask your friends about certain products and/or read reviews online. Now with Evergage Tribes, you have the ability to shop online socially, and here are three ways in which this will help your visitors shop easier and convert faster.
1. Browsers will find exactly what they are looking for
Browsers have the ability to create or suggest Tribes themselves based on what they are looking for, such as #ITGuy or #CookingMom. This will allow shoppers to view products that are best suited for […]

5 Demand Generation Best Practices for Ebooks and Guides

5 Demand Generation Best Practices for Ebooks and Guides

Written October 30, 2014 by 0 Comments
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B2B marketers know that online audiences are driven by two motivations: (1) a strong desire to learn and (2) a desire to generate results for their companies. That’s why business leaders are investing so heavily in content development as a key demand generation best practice — to bridge the gap between customer education and sales.
According to one report from the Content Marketing Institute, 93 percent of B2B marketers are investing in demand gen resources like infographics, blog posts, whitepapers, and even videos. What’s happening, as a result of this rapid proliferation of content, however, is an overload of information, with B2B audiences feeling overwhelmed with more resources than they can possibly consume.
The smartest marketers are skeptical about their efforts — suspecting that their content programs are falling short in generating real results. According to the same Content Marketing Institute […]

Reduce Shopping Cart Abandonment With Free Shipping Incentives

Reduce Shopping Cart Abandonment With Free Shipping Incentives

Written October 28, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for offering a free shipping incentive at the right time and place to get shoppers to purchase faster, and how this can reduce shopping cart abandonment. When a visitor has an item in their cart and has been inactive for a certain period of time (this can be fractions of a second), you are able to show a message that informs the visitor that they are only a certain amount of money away from qualifying for free shipping. For example, if a visitor has a purchase of $50 or more, they can qualify for free shipping. If they are under that amount, they will receive a message informing them that if they reach $50, then they will not have to pay for shipping.
Many people […]