Evergage Blog

Ideas and Strategies for Real-Time Personalization
What Other “Real-Time Personalization” Solutions Don’t Want You to Know

What Other “Real-Time Personalization” Solutions Don’t Want You to Know

May 26, 2016 by 0 Comments

I can’t count the number of times I’ve heard technology providers claim to offer real-time personalization solutions in recent years. It should be obvious what they all mean, right? Real-time means instantaneous, or “the actual time during which a process or event occurs,” according to the dictionary. But then why does it feel so difficult to identify when something is truly happening in r […]

Introducing Evergage for Email

Introducing Evergage for Email

May 24, 2016 by 0 Comments

According to Aberdeen Research, 96% of marketers think that email personalization improves email marketing performance. They also found that personalized emails improve click-through rates by an average of 14 percent and conversions by 10 percent. But the challenges of understanding customers’ true interests and intent, wrangling data, and combining it seamlessly with all the other elements that […]

What is Online Customer Loyalty?

What is Online Customer Loyalty?

May 20, 2016 by 0 Comments

Last week I attended the B2B Online conference in Chicago where I was a panelist for a session entitled Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale.” The panel discussion focused on different perspectives on how to approach, build and manage online customer loyalty programs. As an Evergage representative, I shared my thoughts on how to execute online customer lo […]

6 Ideas for Growing Blog Engagement through Personalization

6 Ideas for Growing Blog Engagement through Personalization

May 18, 2016 by 0 Comments

Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to your own blog, you probably put a lot of work into releasing a steady flow of quality content. Make sure that these efforts aren’t was […]

How to Personalize E-commerce Site Search Results for Each Shopper

How to Personalize E-commerce Site Search Results for Each Shopper

May 13, 2016 by 0 Comments

With market fragmentation on the rise and shopper loyalty on the decline, retailers are always looking for new and creative ways to empower shoppers with great user experiences — particularly the ability to find information quickly. One area that is often neglected in the consumer journey is on-site search. And this is a huge oversight. Econsultancy found that up to 30% of site visitors use e-co […]

What Does the Future of Recommendations Look Like? [Webinar]

What Does the Future of Recommendations Look Like? [Webinar]

May 9, 2016 by 1 Comment

As consumers, we are all familiar with website recommendations. They have become table stakes for most e-commerce sites, we rely on them for finding new content on streaming video sites, and most online publications offer recommended news articles to their readers, just to name a few cases. But are these recommendations any good? How many times have you seen a recommended item and thought “I wou […]

7 Tenets of Personalization: Don’t Compromise Your Website or App Experience

7 Tenets of Personalization: Don’t Compromise Your Website or App Experience

May 4, 2016 by 0 Comments

Personalized experiences are the future of digital marketing. More and more, consumers and business buyers are demanding personalized experiences, and marketers are achieving success with personalization tactics. Infosys found that 59% of shoppers who had experienced personalization believed that it had a noticeable impact on their purchase decision. And according to Hybris and Forrester, 91% of m […]

How to Calculate the ROI of Personalization for Improving Customer Success

How to Calculate the ROI of Personalization for Improving Customer Success

May 3, 2016 by 0 Comments

Today I have for you the last post in my ROI measurement series. This post walks you through how to measure the ROI of personalization when used to improve customer success by subscription-based businesses such as software-as-a-service (SaaS). If this doesn’t apply to you but you are looking to evaluate investments in personalization for other benefits, I’ve previously written about measuring […]

Improving Shopper Experiences by Understanding On-Site Search Behavior

Improving Shopper Experiences by Understanding On-Site Search Behavior

April 28, 2016 by 0 Comments

If you have an e-commerce site, a sizeable portion of your traffic probably uses your on-site search function to find products. By searching for something specific, these shoppers are providing you with valuable information, telling you what they are interested in and what they intend to do on your site. Yet most e-commerce sites today will bring a visitor to a search results page, but not incorpo […]

5 Do’s and Don’ts for Geo-Targeted Website Personalization

5 Do’s and Don’ts for Geo-Targeted Website Personalization

April 26, 2016 by 0 Comments

It’s a decision that marketers often wrestle with — whether to present messages that are highly relevant to a small portion of your website visitors, at the risk of alienating, annoying or turning off the rest of your visitors. Let me give an example. Let’s say that you have a travel site. You have a number of different offers that appeal to visitors from one region of the US but not to othe […]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

April 22, 2016 by 0 Comments

As a financial services marketer, you have a wide variety of products, offers and content on your site. But not all of these resources are equally relevant to each visitor. Some visitors are new while some have been customers for years. Some visitors are financial beginners while some are tenured experts. How can you help each of them find the resources that will be most relevant? By using real- […]

Top Tips from Conversion Rate Optimization Experts

Top Tips from Conversion Rate Optimization Experts

April 20, 2016 by 0 Comments

New technologies and processes in digital marketing are driving current conversion rate optimization (CRO) trends and best practices. To understand how both traditional and more innovative methods of CRO can be combined to significantly boost conversions, I interviewed three leading experts in the conversion rate optimization field. They offered some really insightful perspectives as you’ll see! […]

Join Us in Our Office for NewCo Boston on April 27

Join Us in Our Office for NewCo Boston on April 27

April 18, 2016 by 0 Comments

We are thrilled to be participating in MassTLC’s NewCo Boston Festival this year, together with more than 70 local, innovative companies on April 27. This event is an amazing opportunity for Boston professionals like you to visit companies of all sizes, from multiple industries, to dive into the minds of the best-and-brightest in your backyard. How NewCo Boston Works Be sure to purchase your fes […]