Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
3 Subtle Ways to Amplify Your Demand Generation Program

3 Subtle Ways to Amplify Your Demand Generation Program

Written May 22, 2015 by 0 Comments

Demand generation is the critical space between sales and marketing — an area that’s often challenging to navigate because marketers and sales leaders are often pursuing different goals. While marketers seek to ramp up visibility and nurture audiences through the conversion funnel, sales teams are focused on closing deals. At every organization, the goal is for these two puzzle pieces to compl […]
How Website Goals Can Help Your Company Succeed

How Website Goals Can Help Your Company Succeed

Written May 20, 2015 by 0 Comments

Goals differ from company to company and website to website. A retailer may want to track first purchase, second purchase, purchases greater than $100 (LTV), first review written, etc. In contrast, B2B companies may want to track newsletter signups, demo requests, white paper downloads, survey completions, and blog articles read, etc. And a SaaS company may want to track steps in new customer onbo […]
Monitor These Signals to Predict Customer Churn

Monitor These Signals to Predict Customer Churn

Written May 15, 2015 by 0 Comments

Customer success is the heart of any profitable business. When customers love what you have to offer, they’ll stick around for the long-haul—and generate referrals through word-of-mouth. Positive experiences fuel growth. The best thing about customer success is that it’s entirely within an organization’s control. Every micro-interaction and micro-decision matters— beyond being just buyer […]
Let Your Content Drive More Shopping on Your Site

Let Your Content Drive More Shopping on Your Site

Written May 13, 2015 by 0 Comments

Today we will be discussing how Evergage client, Gardener’s Supply Company, uses real-time personalization on their site to help turn readers of their content about gardening into buyers of their gardening products. Retailers often struggle with how to turn more of their readers into buyers. They often have a difficult time relating the content on their site to the products they sell. So how are […]
Personalization 3.0 – A Digital Marketing Imperative

Personalization 3.0 – A Digital Marketing Imperative

Written May 12, 2015 by 0 Comments

Personalization is no longer a nice-to-have. It’s reached must-have status for today’s digital marketer. According to Forrester Research, 92% of marketers say their interest in personalization has increased, with 83% saying it’s critical to their company’s success. However, due to outdated technology, many organizations doing web personalization aren’t achieving the conversion benefits t […]
How Your Customers’ Social Behavior Can Drive Conversion

How Your Customers’ Social Behavior Can Drive Conversion

Written May 6, 2015 by 0 Comments

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We all know that the opinions of friends and family, will trump a […]
How Endurance Increases Conversion Rates With Targeted Upselling

How Endurance Increases Conversion Rates With Targeted Upselling

Written May 5, 2015 by 0 Comments

Endurance International Group is a 2,500-person, publicly traded provider of cloud-based platform solutions designed to help business owners succeed online. In today’s Real-Time Tuesday, you’ll see how the company uses Evergage to learn more about its customer base with progressive profiling and increases conversions with personalized messaging. With a large and diverse user base, Endurance fa […]
5 Website Optimization Tips for your Social Media Traffic

5 Website Optimization Tips for your Social Media Traffic

Written May 1, 2015 by 0 Comments

Your social media audiences are among your highest-value prospects and customers. What seems as simple as a ‘like’ or ‘follow’ is actually a big statement—the decision to connect with your brand on Facebook, Twitter, Pinterest, or Instagram is an expression of support. If you were running a brick and mortar storefront, you wouldn’t greet your most loyal customers with a half-hearted or […]
Test Your Demo Page to Determine What Works Best

Test Your Demo Page to Determine What Works Best

Written April 28, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how we tested and optimized one of the most important pages on the Evergage website, our Get a Demo page. Using Evergage’s A/B testing capability, we were able to test the existing content against two different experiences. Our “control” (the existing content) was getting a good conversion rate, but we decided to tes […]
Improve Conversion Rates with These 5 Simple Steps

Improve Conversion Rates with These 5 Simple Steps

Written April 24, 2015 by 0 Comments

The conversion rate optimization (CRO) world is jam-packed with quick wins, tips, and tricks. It’s almost like a sport—we’re obsessed with testing button colors, experimenting with homepage images and trying new copy concepts. It’s easy to fixate on others’ successes and trends that seem like coincidences. What’s more difficult is the process of uncovering the underlying story—the fa […]