Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
7 Great In-App Messaging Tactics That Boost User Engagement

7 Great In-App Messaging Tactics That Boost User Engagement

Written March 4, 2015 by 0 Comments

If you’re reading this blog post, you’re well aware that today’s most tech savvy audiences are glued to their smartphones. In fact, the Pew Center says that 44 percent of cell owners have slept with their phones next to their beds because they “didn’t want to miss any calls, text messages, or other updates during the night.” Another telling stat is that the number of apps used per mont […]
Introducing Plug-and-Play Integration with Leading Email Platforms, Marketing Automation Systems and Ad Networks

Introducing Plug-and-Play Integration with Leading Email Platforms, Marketing Automation Systems and Ad Networks

Written March 3, 2015 by 0 Comments

We’re excited to announce out-of-the-box integrations with 13 industry-leading marketing solutions and ad networks including Act-On, Experian CheetahMail, HubSpot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads. The new capability offers marketers a powerful way to analyze t […]
4 Clever Places to Increase Web Personalization and Conversions

4 Clever Places to Increase Web Personalization and Conversions

Written February 26, 2015 by 0 Comments

Personalization is a powerful conversion-boosting tool that transcends industry and business size. It doesn’t matter if you are a small – e-commerce shop or a enterprise level B2B organization; personalization is necessary to get the competitive edge. Econsultancy just released a digital trends report that asked what are the most exciting marketing opportunity in 2015 and the next five yea […]
Provide In-App Tips to Enhance the Customer Experience

Provide In-App Tips to Enhance the Customer Experience

Written February 24, 2015 by 0 Comments

Hello, and welcome to today’s Real-Time Tuesday. We will be discussing a strategy on how you can easily provide tips to your customers in real time when they are engaged in your app. If a customer is logged into your app and they are not navigating correctly, or you want to make sure to remind them of a new feature or helpful tip, you should tell them right away. Evergage is able to track action […]
A Guide to Putting Your Personalization Strategy into Action

A Guide to Putting Your Personalization Strategy into Action

Written February 23, 2015 by 0 Comments

Stop us if you’ve heard this one before — web personalization is a critical component of your digital marketing strategy. In fact, 75% of marketers we surveyed are already using some form of web personalization. And on top of that, 90% of marketers say personalization is important to their organization’s long-term goals. That’s all good news for digital marketers. Unless of course you’re […]
The Art of the Abandoned Cart Follow-Up

The Art of the Abandoned Cart Follow-Up

Written February 19, 2015 by 0 Comments

E-commerce sites either get the follow up right or screw it up completely – there is no real middle ground. Creating a stellar return path can exponentially grow your business. Now that CRM tools are an essential part of any online business, it is easier than ever to increase the number of personalized touch points with your audience. There are two main types of return paths that interest me: Ca […]
Better Conversion Optimization in 3 Easy Steps

Better Conversion Optimization in 3 Easy Steps

Written February 18, 2015 by 0 Comments

Conversion optimization is one of the most confusing aspects of marketing. That’s because you can literally test anything on your digital ads and landing pages. It can be tough to narrow down exactly what you should be testing — or even, what success should look like for your specific marketing goals. Case studies can be helpful but won’t give you an exact blueprint for what to do. Your best […]
Enhance Your Customer Experience with No Flicker Personalization

Enhance Your Customer Experience with No Flicker Personalization

Written February 17, 2015 by 0 Comments

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how Evergage’s Zero Flicker feature is an easy way to improve your messages. Many people struggle with making effective messages on their site because they are always running into the same problem – their messages have a serious case of “flicker”. Flicker is when you create a message that is replacing content […]
Supercharge Your Travel Site With These Optimization Tips

Supercharge Your Travel Site With These Optimization Tips

Written February 12, 2015 by 0 Comments

If you run a travel site you understand the role continuous optimization must play at your company. Change can be hard, so I know some of you might not know where to begin. Here are 4 areas you should evaluate to get the most out of your travel site. 1. Make It Easy To Start The Process Unlike other e-commerce homepages that try to sell dozens of products upon entrance, the travel site homepage ca […]
Dynamically Promote Calls-to-Action to Increase Conversions

Dynamically Promote Calls-to-Action to Increase Conversions

Written February 10, 2015 by 0 Comments

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for dynamically promoting calls-to-action (CTAs) on your website based on each visitor’s behavior. Marketers presenting just one static call-to-action are missing out on more conversions. Once a visitor clicks a CTA, in their next visit they should be presented with a new relevant CTA. We use this strategy on […]