27 08, 2014

7 Stats that Reveal Why Personalization is the Future of Content Marketing

By |Tags: , , |0 Comments

If you’re reading this blog post, you’re already bought into the fact that content is the future of marketing. Brands — across industries — are pouring resources into guides, blog posts, infographics, and videos that appeal to their audience’s hunger for education and entertainment.

But here’s the challenge.

As companies pour more resources into content programs, the competition for audience attention increases. There’s already so much content out there, and our attention spans are spread thin. Simply producing great content won’t be enough to forge a 1:1 relationship with our customers. We need to create a 1:1 connection, and that’s where personalization comes in. Here are 7 stats that reveal why.

1. Average human attention span decreased from 12 seconds to 8 seconds between 2000 and 2013.

According to this stat from Statistic Brain, web users are having a tough time concentrating […]

26 08, 2014

Onboard and Train Your Clients With Real-Time Messaging

By |Tags: , , |0 Comments

Hello, and welcome to another Real-Time Tuesday. Today we will discuss a strategy for onboarding and training your clients with real-time web personalization. Your goal is to create a seamless onboarding experience while promoting user adoption, right? Well what if we told you that you could do that with deep user insights and real-time messaging? You can communicate with your users based off their actions at the right time and place.

Training and onboarding your new clients properly can be a time consuming task. Emailing your clients is a great start, but it’s no secret that emails can get lost in the inbox. How can you ensure that your clients are getting trained properly – in a timely manner? The very best way to reach your clients is to message them in real-time when they are logged into your product. […]

21 08, 2014

How to Tackle the 3 Biggest Reasons for Shopping Cart Abandonment

By ||0 Comments

Shopping cart abandonment is every online retailer’s worst nightmare. As marketers and product leads, we’re well-aware that (1) buyer journeys are complex and (2) the process of guiding audiences to the point of transaction is extremely challenging. We rely on signals to evaluate whether our customer acquisition, engagement, and retention programs are performing optimally. ‘Add to cart’ is the ultimate signal that we’re doing something right — that is, until something goes horribly wrong, and users don’t complete the transaction.

For most of us, shopping cart abandonment is a frustrating black box that kills our conversions. And yet, industry-wide data suggests that these trends are the norm rather than the exception:

  • The average documented shopping cart abandonment rate is almost 68 percent, according to a study from Baymard.
  • Forrester Research (via ConversionXL) says that the estimated total of annual abandoned shopping […]
19 08, 2014

Have You Read a Good Website Lately?

By ||0 Comments

When was the last time you read a good book? One you couldn’t put down? If you are like me, it’s been a while. It’s a struggle to read all of my email in between work and raising a family. But it’s easy to recall how much a great story can capture the imagination. I remember as a child being captivated by Roald Dahl books like James and the Giant Peach. It’s amazing to think how many children today are still enjoying that book, as popular today as ever.

“But wait,” you’re thinking to yourself, “Isn’t this a blog about real-time marketing?” Well yes it is. Have you ever considered how much your website is like a great novel or bestseller? Think about it. Every good book can be described as having a captivating beginning, an engaging middle, and a […]

13 08, 2014

5 Reasons Why Content Marketing Fails

By |Tags: |0 Comments

Content is a marketing force of nature. As today’s consumers become increasingly self-directed in their buying journeys, brands have an opportunity to reach out with valuable information.

If your brand isn’t present in this research-driven ecosystem, your competitors will quickly bridge the gap between resources that your audiences are seeking out and solutions that are available on the market. It’s crucial to step up and provide thought leadership within this ecosystem, and as brand leaders point out – the investment in time and resources are worth it:

1. Content provides a touch point in the conversion funnel for prospects to become deeply educated about your brand.

2. Content positions companies as market leaders with an exact understanding of their customers’ needs.

3. Relative to the potential ROI, content is a relatively inexpensive and highly efficient marketing asset that, as Rishi Dave […]

8 08, 2014

Deliver Abandoned Cart Reminders

By |Tags: , , |0 Comments

Hello, and welcome to another Real-Time Tuesday. Did you know that nearly 70% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company? The good news is that there are strategies outside of email marketing to remind folks that they left items in their carts without purchasing them.

If a visitor on your website selects products and puts them in their shopping cart, you know that they’re interested in these items. But something held them back from selecting the purchase button. Most likely the shopper is doing research – comparing prices, shipping options and similar products. If the visitor comes back to your site, you have the perfect opportunity to welcome them back and remind them of the items abandoned in their cart. Your goal is to convert the shopper […]

8 08, 2014

4 Last-Minute Ideas To Optimize Your Back To School Campaigns

By |Tags: , , , , |0 Comments

It’s hard to imagine that summer is almost over, with learners heading back to the classroom. For marketers, back to school season is just around the corner.

Just kidding.

Back to school season is already here, and the time to plan was six months ago. The opportunity for procrastinators has passed. If you’re thinking about investing in a big campaign, you’re probably better off waiting until next year — and using those marketing dollars to amplify your holiday initiatives.

What you should be focused on are subtle conversion rate optimization (CRO) tactics that amplify your already-strong growth levers. In other words, don’t think big-picture. Focus on tactical details that guide shoppers from the moment of discovery through the point of sale. Here are 4 ideas for inspiration:

1. Increase up-sell opportunities by optimizing your product recommendations

8 08, 2014

Bridging The Gap From In-Store To Online Sales With Personalization

By |Tags: , , , , , |0 Comments

The importance of driving traffic to your website goes without saying, but what are marketers doing once a visitor arrives on their site? Many sites are static meaning that every visitor has the same, one-size-fits-all experience, no matter who they are, where they came from or what they have clicked on. Marketers have been focused on getting people to their website – think of all that money spent on email, display and search to succeed this goal. But now it’s time to think about what they’re doing once a person visits a website. How can you create a better customer experience and help people reach their goals?

When I walk into a store, a salesperson will most likely approach me, ask me what I am looking for, my preferences, and ask me if I need help […]

8 08, 2014

4 Subtle But Important Ways To Keep People On Your Site Longer

By |Tags: , , , , |0 Comments

The cold, hard reality of technology is that it’s ruining our attention spans — quantifiably. Thanks to the Internet, we have infinite resources and ‘brain break’ material at our disposal.

This unlimited supply of entertainment, learning, and communication makes it difficult to focus, which is why average human attention spans decreased from 12 seconds to 8 seconds between 2000 and 2013. In comparison — this same study clocked the attention span of goldfish at 9 seconds.

To compete in this ecosystem of infinite distractions, sales and marketing leaders need to build websites that accomplish more than the bare minimum — you need to deliver a highly compelling value proposition that encourages audiences to stick around and dig deeper. The longer you’re able to keep audiences on […]

8 08, 2014

3 Low-Touch, High-Impact Ways To Delight Your Audiences

By |Tags: , , , , |0 Comments

Word of mouth is a powerful marketing force. According to research from Nielsen, 84% of people trust recommendations from friends and family more than all other forms of marketing.

The more people love your brand, the more they’ll talk about it. The more buzz they generate, the more your company grows. This amplification effect  has the potential to accelerate your business’s growth trajectory.

Research from Wharton professor Jonah Berger explored this trend in a recent study. He and a colleague looked at word-of-mouth data from 10,000 companies ranging from enterprise giants like Coca Cola to smaller startups. In another study, he analyzed the virality of 7,000 pieces of online content. Berger and his team of researchers […]