Evergage Blog

Ideas and Strategies for Real-Time Personalization
Using Segmentation to Spot Personalization Opportunities

Using Segmentation to Spot Personalization Opportunities

February 20, 2018 by

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site […]

The Answer is Clear for Toys R Us: Hyper-Personalization

The Answer is Clear for Toys R Us: Hyper-Personalization

February 15, 2018 by

Last month, large children’s toy retailer Toys R Us announced that it would be closing one-fifth of its store locations as part of its bankruptcy reorganization plans. For most consumers, this news isn’t surprising. It no longer makes sense to go to a Toys R Us store or even to visit the Toys R Us website when you can find any product you want on Amazon — often at a cheaper price with better […]

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

February 13, 2018 by

It may get less attention, but the B2B e-commerce industry is on track to reach US $1 Trillion (twice the size of B2C e-commerce) by 2020 as estimated by Forrester. Brian Beck, SVP of E-Commerce & Omni-Channel Strategy at Guidance, believes that it could be even larger if B2B companies provided the easier-to-use online experiences that their customers are asking for. After all, B2B buyers are […]

The Importance of Personalization for Financial Services [Infographic]

The Importance of Personalization for Financial Services [Infographic]

February 9, 2018 by

Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, views your emails, calls your call centers, or visits your branch is unique. Each person is looking to accomplish her ow […]

International Expansion News — Welcome, Evergage GmbH

International Expansion News — Welcome, Evergage GmbH

February 8, 2018 by

After sharing the exciting news of our acquisition of MyBuys last week, I am very excited to announce another major development this week. Evergage is expanding its international presence with the launch of Evergage GmbH! The new organization will be focused on selling and delivering Evergage’s personalization platform to companies in the DACH region, encompassing Germany, Austria, Switzerland, […]

Evergage UI Update: New Navigation, Campaign Views and More

Evergage UI Update: New Navigation, Campaign Views and More

February 6, 2018 by

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and […]

5 Ways B2B SaaS Companies Can Use Triggered Emails

5 Ways B2B SaaS Companies Can Use Triggered Emails

February 2, 2018 by

Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, company, industry, etc. This level of […]

Evergage Announces Acquisition of MyBuys Business from Magnetic

Evergage Announces Acquisition of MyBuys Business from Magnetic

January 30, 2018 by

I am excited to share the news of our acquisition of Magnetic’s website and email recommendations business, formerly known as MyBuys. This acquisition brings the benefits of Evergage’s next-generation personalization platform to a large number of retailers who’ve now become Evergage clients. I have kept my eye on MyBuys for many years. The company, which was founded in 2001, became one of th […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

Personalization Examples for Financial Services and Insurance

Personalization Examples for Financial Services and Insurance

January 23, 2018 by

In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. Why is that? More and more companies are providing personalized experiences across digital and in-person channels — beyond just the first few brands that may come to mind like Amazon, Netflix and Spotify. And as more compa […]

ABM Account Selection & Marketing Program Commitments to Sales

ABM Account Selection & Marketing Program Commitments to Sales

January 19, 2018 by

In my first two blog posts on Building an ABM Framework, I shared how we organized and executed on our plan for the account-based marketing program at Evergage. In this post, I want to home in on how we outlined exactly what the sales team is getting when they select an account for the ABM program and how we solidified our list of target accounts together. I want to help answer the questions: “h […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

January 12, 2018 by

Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to download an eBook, sign up for a newsletter, request a demo, or make a purchase, a CTA button is what you use to draw the visitors’ attention and get them to click. A lot of research and testing ha […]