Evergage Blog

Ideas and Strategies for Real-Time Personalization
Account-Based Marketing 101 from the Experts

Account-Based Marketing 101 from the Experts

August 29, 2016 by

It feels like everyone is talking about ABM these days. According to a survey by LeanData, 85% of respondents are beginning or continuing to invest in account-based marketing initiatives. So maybe everyone is talking about it! Account-based marketing (ABM) is both new and not so new. B2B companies that sell to large enterprises have long been using it as an important marketing approach. They are s […]

3 Ways Marketers Get Personalization Wrong

3 Ways Marketers Get Personalization Wrong

August 25, 2016 by

Business success depends on customers having great experiences. What makes a customer experience great? The answer is simple. You need to treat the customer as a unique, important, valuable person. People want to be remembered, understood, supported and even surprised and delighted – not treated like a everybody else. Companies who put these rules into practice can vastly outperform their compet […]

The Truth Behind Attribution Reporting

The Truth Behind Attribution Reporting

August 22, 2016 by

When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the impact of one single campaign or tactic within all this effort is understandably difficult. Yet with […]

How to Power Google Retargeting Ads with Evergage’s Intent-Based Data

How to Power Google Retargeting Ads with Evergage’s Intent-Based Data

August 18, 2016 by

As a consumer, you’re bombarded by retargeted ads that chase you across the web, trying to lure you back to the very pages that you left. Whether it’s a product you’re just not that into or a demo that you’re not ready for, there are a multitude of reasons to move on. But as marketers, we try to find the one or more reasons to entice you back. On the Evergage website, we use the Evergage p […]

Personalization Across the Buyer’s Journey [Infographic]

Personalization Across the Buyer’s Journey [Infographic]

August 16, 2016 by

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey for B2B technology products and services, it’s clear that your customers have a variety of different goals […]

Understanding the Right Data to Create 1:1 Online Shopping Experiences

Understanding the Right Data to Create 1:1 Online Shopping Experiences

August 12, 2016 by

The most successful digital marketers in e-commerce today are the ones who place online shopping experiences at the core of their businesses. According to Econsultancy, 54% of customers would consider ending their relationship with a retailer that doesn’t provide tailor-made, relevant content and offers, yet only 5% of marketers say they provide adequately personalized, 1:1 interactions. When it […]

Single-Page Web Apps: Implications for Personalization

Single-Page Web Apps: Implications for Personalization

August 9, 2016 by

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without the need to load multiple pages. Instead, specific sections of the page will update, or the page can exist in multiple different “states.” They are popular for […]

Examples of Personalization for B2B E-Commerce Sites [Webinar]

Examples of Personalization for B2B E-Commerce Sites [Webinar]

August 4, 2016 by

B2C e-commerce may get a lot more attention, but the reality is that B2B e-commerce sales are expected to grow to more than double the size of B2C e-commerce sales by 2020. While the B2C world is becoming more and more personalized with brands like Amazon and Netflix leading the charge, shoppers are learning to expect the same personalized experiences when buying products and supplies on behalf of […]

3-Step Approach to Using Big Data for Personalization

3-Step Approach to Using Big Data for Personalization

August 2, 2016 by

Last week I spoke on a panel at the MITX eCommerce Summit entitled “Turning Mountains of Data into Streams of Revenue.” Along with other experts in the e-commerce space, I addressed the big data and attribution challenges involved in improving conversion rates. One of the key challenges we discussed was how to uncover relationships within data and how to act on those relationships. In this pos […]

Making Help Content Helpful

Making Help Content Helpful

July 29, 2016 by

How many times have you looked for a solution to an application problem, only to find out later (after a call to support) that your answer was available online, but it was buried in the documentation site couched in terms you didn’t know you should use when searching? In that moment, you find yourself thinking that there has to be a better way for companies to quickly and easily answer your ques […]

Introducing Evergage Data Hub

Introducing Evergage Data Hub

July 26, 2016 by

Today, we are pleased to announce Evergage Data Hub. This new product offering introduces expanded integrations with select marketing automation platforms that enable Evergage customers to pass and pull data to and from third party systems. The Evergage Data Hub also encompasses our established suite of 25 out-of-the-box integrations. According to Forrester, for many large companies, it’s not un […]

How to Differentiate in E-Commerce

How to Differentiate in E-Commerce

July 22, 2016 by

Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real world Think about most produ […]

Pokémon Go and Personalization Have More in Common Than You Think

Pokémon Go and Personalization Have More in Common Than You Think

July 18, 2016 by

If you’ve been on the internet at all recently, or even just walked outside in the last week or two, you’ve probably heard of Pokémon Go — the new augmented reality app that’s taken the world by storm. It’s all anyone can talk about in the Evergage office, so in the spirit of jumping on the bandwagon, let’s talk about how you can approach your personalization efforts like you approach […]