Evergage Blog

Ideas and Strategies for Real-Time Personalization
How to Differentiate in E-Commerce

How to Differentiate in E-Commerce

July 22, 2016 by

Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real world Think about most produ […]

Pokémon Go and Personalization Have More in Common Than You Think

Pokémon Go and Personalization Have More in Common Than You Think

July 18, 2016 by

If you’ve been on the internet at all recently, or even just walked outside in the last week or two, you’ve probably heard of Pokémon Go — the new augmented reality app that’s taken the world by storm. It’s all anyone can talk about in the Evergage office, so in the spirit of jumping on the bandwagon, let’s talk about how you can approach your personalization efforts like you approach […]

The State of B2B E-Commerce: Stats Roundup

The State of B2B E-Commerce: Stats Roundup

July 15, 2016 by

B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $3.6 trillion by 2019. B2B e-commerce, however, is becoming even more prevalent and expected to reach $6.7 trillion by 2020. In fact, 46% of manufacturers say e-commerce will be their primary sales channel by 2020. Here are some stats I’ve compiled to dive into the current state of B2B e-commerce. […]

Everything You Need to Know About Hiring a Personalization Specialist

Everything You Need to Know About Hiring a Personalization Specialist

July 13, 2016 by

In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing number of marketing teams will be looking to hire personalization specialists to help them maximize the impact of thei […]

How to Reach Travelers with Targeted Content in Each Stage of their Trip

How to Reach Travelers with Targeted Content in Each Stage of their Trip

July 8, 2016 by

As a digital marketer in the travel and hospitality industry, one of the key goals of your website is to convert visitors to book a flight, hotel, rental car, travel package, etc. But your work isn’t complete after the booking — you should still provide value to your visitors before, during and after their trips when they visit your site or app. Here’s an example. Let’s assume that you are […]

5 Questions You Need to Ask Before Choosing a Personalization Solution

5 Questions You Need to Ask Before Choosing a Personalization Solution

July 6, 2016 by

Digital marketers today know the importance of personalization. It’s on their radars, their roadmaps, and their Google Alerts notifications. However, with personalization vendors using the same buzzwords and marketing language, it can be difficult to evaluate which solution is the best fit for your business, and how each option differs. From speaking with marketers in the e-commerce, technology, […]

Account-Based Marketing and Personalization: A Multi-Layered Approach

Account-Based Marketing and Personalization: A Multi-Layered Approach

June 30, 2016 by

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), but one of the more common tactics is to use r […]

Is Your Development Cycle Stalling Your Mobile Campaigns? Try Personalization

Is Your Development Cycle Stalling Your Mobile Campaigns? Try Personalization

June 28, 2016 by

As a marketer, you likely already recognize the importance of constantly optimizing each of your marketing tactics. And if your company has a mobile app, you are probably trying to apply this principle to your mobile campaigns. But if you’re like most marketers, you have found that this task is littered with challenges. A recent study found that 32% of marketers never or rarely run campaigns on […]

Sorry Adobe, Marketers Do Need to Pay Attention to What is Behind the Curtain

Sorry Adobe, Marketers Do Need to Pay Attention to What is Behind the Curtain

June 23, 2016 by

The importance of delivering great, personalized customer experiences was the focus of the recent Adobe Summit. As I watched the massive stage, slick videos, and live interview with none other than George Clooney, I found myself reflecting on the Wizard of Oz. If delivering a unique, personalized, digital experience to individuals in your site, app, and emails is important to your business, you ne […]

The State of Personalization in 2016 [Webinar]

The State of Personalization in 2016 [Webinar]

June 21, 2016 by

At Evergage, we believe that personalized digital interactions are the way of the future, and it is our mission to help marketers understand their audiences and respond in real time with the most relevant content and most engaging experiences. But what do marketers think about personalization? How are they adopting it, and what challenges are they experiencing? Last week, Evergage marketers Andy Z […]

3 Simple Steps for Reducing Customer Churn

3 Simple Steps for Reducing Customer Churn

June 17, 2016 by

No matter your industry, customer support is always challenging. Buyers across the board want faster, better, and more tailored experiences. And companies are repositioning customer support into a strategic function, with the term “customer success” becoming quite popular. Today’s customer success reps are often strategic sellers and marketers—which means that the need to prevent customer […]

Personalization is Approaching Mainstream [Infographic]

Personalization is Approaching Mainstream [Infographic]

June 14, 2016 by

Are you using personalization in your marketing initiatives? If you’re like most marketers, you probably are. In fact, we recently found that 85% of marketers are using some form of personalization in their marketing. And of those that are not using personalization already (or are only using it in email), 55% plan to begin using it within the next year. This week we launched our latest report, […]

Personalizing Content Based on Stage in the Buyer’s Journey

Personalizing Content Based on Stage in the Buyer’s Journey

June 10, 2016 by

As we wrote on the Evergage blog last week, the B2B buyer’s journey can be complex. Shoppers conduct their research across a multitude of touchpoints before making a decision, and a visitor to your site in the early stages of his research will likely be looking for different information than a visitor who is nearly ready to make a purchase. How can your site adapt to these different stages? What […]