Using In-App Messaging to Engage and Convert Your Customers

Using In-App Messaging to Engage and Convert Your Customers

Written October 24, 2014 by 0 Comments
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Do you need to communicate more effectively with your online users? Are you responding in real-time to individuals while they are engaged in your online application or website? Learn how Brainshark, the leading business presentation solution provider, uses real-time behavior-based web messaging to engage and convert their users throughout the customer lifecycle.

Join Art Gehring, VP of Demand Generation at Brainshark, and Andy Zimmerman, CMO at Evergage for an interactive discussion on real-time in-app messaging and learn how to:

Communicate with users in the moment while they are engaged
Drive more value from freemium products to cross-sell, upsell and/or upgrade
Convert more website and blog traffic
Determine where customers are in the lifecycle

The results? Don’t miss them. Register here.
Date and time: Thursday, October 30th, 2014 1:00 PM ET
Duration: 60 Minutes
Speakers: Andy Zimmerman, Chief Marketing Officer, Evergage and Art Gehring, VP of Demand Generation, Brainshark
P.S. Regardless if you can […]

3 Conversion Rate Optimization Myths that Marketers Should Avoid

3 Conversion Rate Optimization Myths that Marketers Should Avoid

Written October 22, 2014 by 0 Comments

Marketers are constantly looking for new and creative ways to boost customer acquisition, engagement and sales. That’s where the process of conversion rate optimization (CRO) comes in — the practice of transforming website visitors into first-time customers and first-time customers into lifelong buyers.
With subtle changes to images, call-to-action (CTA) buttons, and even word choice in promotional offers, conversion rate optimization specialists are often able to make dramatic changes to their websites. But sometimes, these website experiments fall flat — producing no results at all and leaving marketers wondering what’s wrong.
The following thread on GrowthHackers.com illustrates an applied example of this concept — a marketer tested, wrote about, and recommended a great idea. Another marketer tested the same idea and wasn’t able to achieve the same results:

So what happened? The short answer is that there probably wasn’t anything wrong with […]

Recommend Relevant Personalized Content to Increase Subscriptions

Recommend Relevant Personalized Content to Increase Subscriptions

Written October 21, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how to increase web subscriptions by using Evergage Promote to recommend relevant content. Figuring out what a visitor is interested in is simple by looking at how many times or how much time a visitor has read an article or blog post written by a specific author. If a visitor has read that author’s article more times than any other author, they clearly are interested in what he or she is writing about. By determining this, you are able to show and promote relevant content including related posts or eBooks to engage the visitors.
With Evergage Promote, you are able to track how much time a visitor spends reading each article. Even though the visitor has read the same amount of articles by every author, the visitor could […]

Personalized Experience Revolution: Evergage Client Summit 2014

Personalized Experience Revolution: Evergage Client Summit 2014

Written October 14, 2014 by 1 Comment
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You say you want a revolution, well you know, we all want to change the world…
About 100 clients gathered in our shiny new office space in Davis Square, Somerville (through which Paul Revere took his midnight ride), on October 8th for what would become the start of the Personalized Experience Revolution: the first annual Evergage Client Summit 2014.
From Percussion Software to Publisher’s Clearing House, Cartera Commerce to Repsly to Rue La La and Boston College, the attendees were greeted with a generic slide presentation designed for the general audience at the lowest common denominator. “Welcome!” one of the first slides read. “Not on my watch,” declared Karl Wirth, co-founder and CEO. “Open your folders and you’ll find an appropriately written, personalized note suggesting content you will find relevant and valuable today, or thanking you for traveling from Long Island […]

The 3 Technologies that Marketers Can’t Afford to Ignore

The 3 Technologies that Marketers Can’t Afford to Ignore

Written October 9, 2014 by 0 Comments
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Marketers are constantly looking for new ways to reach and engage with their audiences. That’s why customer acquisition — and retention — technologies are evolving at lightning space. As the competition for audience attention becomes new cutthroat, marketers need to find new and innovative ways to connect with their customers in an authentic and meaningful way.
The challenge that marketers often face is that it’s difficult to stay on top of new technologies and continuously switch gears. First and foremost, anything and everything seems to be the ‘next best thing.’ Ask two marketers the same question about ‘what’s best,’ and they’ll react with completely different responses. Do a Google search, and you’ll find hundreds of hits for the same pain point. Not to mention, you don’t know what you don’t know — and you may be missing out on valuable […]

Make Every Web Page a Landing Page to Capture Visitor Data

Make Every Web Page a Landing Page to Capture Visitor Data

Written October 7, 2014 by 0 Comments
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Hello and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for using real-time web personalization to make every one of your web pages essentially a landing page to collect visitor data.

With real-time messaging, you can ask for a visitor’s email address at the right time and place. For example, when a visitor is spending a lot of time on your website, you can ask them to sign up for your newsletter, special offer emails or downloadable content like an eBook.

There are several types of messages that you could use for this tactic including header bars, in-line messages and popups. They are dynamic and targeted, meaning that you can change the offers, incentives and content based on specific visitor criteria. And once a visitor converts, you can change or add another type of message that can […]

Announcing Evergage Tribes, Socially Augmented Shopping for E-Commerce

Written September 30, 2014 by 0 Comments

For many years, I used Google Maps.  Then along came Waze and I never looked back.  Why?  With Google Maps, I was navigating all on my own.  With Waze, the ambient driving data from all my fellow drivers was combined with their explicit feedback, to give me the most up-to-date and relevant navigation.  Google, recognizing the next generation was here, bought Waze.
What if you could provide that same experience for visitors to your ecommerce site?
I am thrilled to announce Evergage Tribes™. It’s like Waze for your website.

When consumers are looking for a particular category of product, they can be guided to the right products by others who are like them.

When consumers are browsing, they can explore what others like them are looking at and buying.

It’s the wisdom of the crowds applied to your ecommerce site and it results in […]

Recommending Relevant Products is a Piece of Cake

Recommending Relevant Products is a Piece of Cake

Written September 23, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for further engaging visitors and driving more revenue from your website by suggesting complementary or similar products.
By using Evergage Promote, you have the ability to create a pop-up or call-out message on the check-out page of your site that suggests complementary products to the product that is currently in the visitor’s shopping cart. Unlike a standard recommendation platform, you can actually deliver products that are relevant to what’s in their shopping cart, past purchases, past items viewed and more. The visitor can easily view similar products and if they wish, can simply add them to their cart. This will help further engage visitors, show them what’s available as well as generate higher average order values.

In the example above, the visitor is about to buy a […]

Beyond Buzzwords: What Marketers Should Know About Social Selling

Beyond Buzzwords: What Marketers Should Know About Social Selling

Written September 22, 2014 by 0 Comments
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There’s an age old saying — people want to do business with people, not brands. That’s why ‘social selling’ is marketing’s biggest opportunity yet — and one of marketing’s biggest buzzwords.

According to research from Nielsen, 84% of people trust recommendations from friends and family more than all other forms of marketing.

Sales reps using social media consistently outsell their peers. According to a recent study, more than 40% of salespeople said they’ve closed between two and five deals as a result of social media.

Edelman’s 2013 Trust Barometer points out that 41% of people think a company’s employees rank higher in public trust than a firm’s PR department, CEO, or Founder.

Like any customer acquisition program, a ‘social selling’ program requires structure. Your marketing team needs to do more than ask sales reps to ‘just start tweeting’ — especially since social media, […]

Take Your Visitors on a Tour With Real-Time Personalization

Take Your Visitors on a Tour With Real-Time Personalization

Written September 16, 2014 by 0 Comments
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Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for communicating with visitors on your site, and taking them through a guided tour to keep them engaged. Getting a visitor to your site is a great first step, but then you have to keep them as engaged as possible, and having them click on your blogs, resources and videos to learn more about you and then eventually they can become a lead. But how do you keep them engaged on your site?
With real-time marketing, you have the ability to communicate with all of your visitors, whether they are logged in users or anonymous visitors. When you have a visitor on your site and you want them to learn more, you are able to communicate with them in real-time and ask them if they […]