Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
4 Areas to Focus on to Become a Better Marketer

4 Areas to Focus on to Become a Better Marketer

Written April 15, 2015 by 0 Comments

How people are buying has changed. The focus has shifted from the sales cycle, to the buyer cycle. Most organizations are so busy selling, they often forget to provide their potential customers with meaningful content. Meanwhile, buyers are getting fed up. I picked up a few key takeaways — like this one — from David Meerman Scott at the 2015 MassTLC Sales and Marketing Summit that can […]
Use Progressive CTAs to Deepen Engagement with Visitors

Use Progressive CTAs to Deepen Engagement with Visitors

Written April 14, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how you can use progressive calls-to-action (CTAs) to get visitors deeper into your site or converted to leads by dynamically presenting them with relevant content and offers. Recently Evergage rolled out multiple progressive CTA messages that are shown at the end of each blog post. Evergage currently uses four categories […]
5 Reasons Why Web Personalization Goes Wrong

5 Reasons Why Web Personalization Goes Wrong

Written April 9, 2015 by 0 Comments

When it comes to web personalization, there’s a fine line between ‘annoying’ and ‘awesome.’ On the one hand, marketers are obsessed with the idea of reaching audiences at the right time in their buying journeys — the perfect messages can have dramatic impacts on conversion rates. On the other hand, marketers are also consumers who respect their fellow consumers’ needs for privacy and […]
Internal Retargeting – Re-engage and Convert Visitors on Your Own Site

Internal Retargeting – Re-engage and Convert Visitors on Your Own Site

Written April 7, 2015 by 0 Comments

I’d like to introduce the concept of “internal retargeting” – that is, presenting your visitors with targeted messages on your own website based on key pages they visit and abandon. Retargeting, also known as remarketing, is a form of online advertising that aims to keep your brand in front of visitors after they’ve left your website. The goal is also to entice those visitors to click th […]
Clicks Lie – 6 Creative Ways to Measure Visitor Engagement

Clicks Lie – 6 Creative Ways to Measure Visitor Engagement

Written April 2, 2015 by 0 Comments

Marketers love counting clicks to measure user engagement—and it’s understandable why. It’s a metric that, in theory, tells us whether target audiences are reading our emails, interested in our headlines, and open to engaging with our sales teams. Clicks reaffirm our confidence in our marketing strategies. The problem with clicks, however, is that they often send us the wrong signals. For on […]
Delivering Personalized Experiences on Mobile Devices

Delivering Personalized Experiences on Mobile Devices

Written March 31, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how real-time personalization is not just for desktop and how with Evergage, you can make personalized experiences that are also mobile friendly. According to GlobalWebIndex, 80% of adults now own a smartphone, while almost 50% have a tablet. Almost all smartphone owners are using them to access the internet – with 75% s […]
A Storytelling Blueprint for Better Marketing Personas

A Storytelling Blueprint for Better Marketing Personas

Written March 23, 2015 by 0 Comments

Let’s start this blog post with five marketing personas: Ed, Alicia, Shelly, Maria, and Brad. Ed runs growth at a startup in New York City. Based around the corner from Ed, Alicia builds digital programs for one of the biggest publishers in the world. Maria is a content strategist who has a track record for transforming brands into storytellers. Shelly and Brad are corporate innovators who are l […]
The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

Written March 19, 2015 by 0 Comments

When a visitor makes it all the way to your cart they will do one of two things: complete the checkout process or abandon their cart. If they’ve abandoned their cart, you need to find a way to follow up and get them back in the checkout process. For those of you who still need to deal with pesky cart abandonment check out my first post detailing abandoned cart follow-up strategies. As for those […]
Recommend Blogs Based On Each Visitors’ Interests

Recommend Blogs Based On Each Visitors’ Interests

Written March 17, 2015 by 0 Comments

Hello, and welcome to today’s Real-Time Tuesday. Today we will be discussing a strategy for dynamically recommending blog posts based on each visitors’ interests. On the  Evergage Blog, we break visitors into four categories. Demand Generation, E-Commerce Optimization, Content Publishing, and Customer Success. We use Evergage Promote on our blog to determine what category each one of our indi […]
4 B2B Marketing Tactics To Optimize Your Efforts Today

4 B2B Marketing Tactics To Optimize Your Efforts Today

Written March 13, 2015 by 0 Comments

There are so many great marketing articles, technology solutions, and advice out there, but it seems to only pertain to high traffic consumer focused brands. Where’s the love for the B2B marketing? I’ve spent my entire career marketing to marketers across relatively long sales cycles, so I know all the frustrations. Here are my 4 B2B marketing tips to get around these optimization hurdles. Kno […]