Evergage Blog

Ideas and Strategies for Real-Time Personalization
7 Tenets of Personalization: Don’t Compromise Your Website or App Experience

7 Tenets of Personalization: Don’t Compromise Your Website or App Experience

May 4, 2016 by 0 Comments

Personalized experiences are the future of digital marketing. More and more, consumers and business buyers are demanding personalized experiences, and marketers are achieving success with personalization tactics. Infosys found that 59% of shoppers who had experienced personalization believed that it had a noticeable impact on their purchase decision. And according to Hybris and Forrester, 91% of m […]

How to Calculate the ROI of Personalization for Improving Customer Success

How to Calculate the ROI of Personalization for Improving Customer Success

May 3, 2016 by 0 Comments

Today I have for you the last post in my ROI measurement series. This post walks you through how to measure the ROI of personalization when used to improve customer success by subscription-based businesses such as software-as-a-service (SaaS). If this doesn’t apply to you but you are looking to evaluate investments in personalization for other benefits, I’ve previously written about measuring […]

Improving Shopper Experiences by Understanding On-Site Search Behavior

Improving Shopper Experiences by Understanding On-Site Search Behavior

April 28, 2016 by 0 Comments

If you have an e-commerce site, a sizeable portion of your traffic probably uses your on-site search function to find products. By searching for something specific, these shoppers are providing you with valuable information, telling you what they are interested in and what they intend to do on your site. Yet most e-commerce sites today will bring a visitor to a search results page, but not incorpo […]

5 Do’s and Don’ts for Geo-Targeted Website Personalization

5 Do’s and Don’ts for Geo-Targeted Website Personalization

April 26, 2016 by 0 Comments

It’s a decision that marketers often wrestle with — whether to present messages that are highly relevant to a small portion of your website visitors, at the risk of alienating, annoying or turning off the rest of your visitors. Let me give an example. Let’s say that you have a travel site. You have a number of different offers that appeal to visitors from one region of the US but not to othe […]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

April 22, 2016 by 0 Comments

As a financial services marketer, you have a wide variety of products, offers and content on your site. But not all of these resources are equally relevant to each visitor. Some visitors are new while some have been customers for years. Some visitors are financial beginners while some are tenured experts. How can you help each of them find the resources that will be most relevant? By using real- […]

Top Tips from Conversion Rate Optimization Experts

Top Tips from Conversion Rate Optimization Experts

April 20, 2016 by 0 Comments

New technologies and processes in digital marketing are driving current conversion rate optimization (CRO) trends and best practices. To understand how both traditional and more innovative methods of CRO can be combined to significantly boost conversions, I interviewed three leading experts in the conversion rate optimization field. They offered some really insightful perspectives as you’ll see! […]

Join Us in Our Office for NewCo Boston on April 27

Join Us in Our Office for NewCo Boston on April 27

April 18, 2016 by 0 Comments

We are thrilled to be participating in MassTLC’s NewCo Boston Festival this year, together with more than 70 local, innovative companies on April 27. This event is an amazing opportunity for Boston professionals like you to visit companies of all sizes, from multiple industries, to dive into the minds of the best-and-brightest in your backyard. How NewCo Boston Works Be sure to purchase your fes […]

How to Calculate the ROI of Personalization on E-commerce Websites

How to Calculate the ROI of Personalization on E-commerce Websites

April 15, 2016 by 2 Comments

Measuring ROI is a critical activity for marketers, allowing them to prove the impact of their efforts, justify their resources, increase their budgets, and more. If you are looking to evaluate the merits of your website personalization initiatives or plans, you can determine the ROI with some straightforward calculations. My first two posts in this series were focused on demand generation and con […]

Give Your Voice to This Year’s Personalization Trends and Priorities Study

Give Your Voice to This Year’s Personalization Trends and Priorities Study

April 14, 2016 by 0 Comments

At Evergage, we understand the importance of delivering highly relevant, personalized experiences, messages and offers to your audiences in real time. And we hear from our clients that this has become a key strategy for B2B and B2C organizations looking to stand out from the competition. But to truly quantify the state of personalization for marketing leaders worldwide, Evergage and Researchscape […]

How to Increase the Value of Financial Services Content

How to Increase the Value of Financial Services Content

April 12, 2016 by 0 Comments

As if content marketing wasn’t challenging enough, financial services companies have the added hurdle of dealing with compliance complexities. No matter what types of financial products you sell or the audiences you’re aiming to reach, you likely need to follow a unique and specific set of regulations surrounding the Dodd-Frank and Sarbanes-Oxley (SOX) acts, among others. Additionally, visitor […]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

April 7, 2016 by 0 Comments

Real-time personalization allows marketers to identify who is on their website, web application or mobile app, understand what they’re doing and what they’re interested in, and then personalize their experiences — all in real time. This sounds straightforward, but if you’ve never experimented with real-time personalization before it can be tough to get started. And if you’re already usin […]

3 Stages of E-commerce Personalization

3 Stages of E-commerce Personalization

April 5, 2016 by 0 Comments

Most B2C marketers will tell you that personalization is the future of marketing, especially in the e-commerce world where customer loyalty is a major challenge and attention spans are limited. In an ideal world, every B2C company would provide 1:1, concierge-like experiences for their visitors. But how do you even get close to this reality? It can be challenging to figure out what first steps to […]

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

April 1, 2016 by 0 Comments

Many marketers struggle to measure the ROI of their activities. It can be difficult to demonstrate the value of your time and investments if you can’t prove the impact on your business. And when it comes to website personalization, you should be able to justify that the benefits you receive outweigh the cost. In my first post in this series, I wrote about how to calculate the ROI of personalizat […]