Evergage Blog

Ideas and Strategies for Real-Time Personalization
Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

December 9, 2016 by

In the last few weeks I attended two SiriusDecisions events:  SiriusDecisions Tech Exchange Summit in Austin and a half-day session on predictive analytics in Boston. These events featured analysts and demand generation/ABM marketers sharing their research, insights and case studies. Topics and presentations focused heavily on martech for B2B demand generation, but also emphasized the importance […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

Evergage Recommend Named Winner in Best in Biz 2016 Awards

Evergage Recommend Named Winner in Best in Biz 2016 Awards

December 1, 2016 by

As we start to wind down 2016 and transition into 2017, we’re thinking a lot about innovation. It’s one of our core values at Evergage and a major element of our culture. We look to continuously advance what’s possible in the world of personalization and customer experience, and we strive to tackle challenges in innovative ways every day. Of course, many companies claim to care about innovat […]

3 Ways to Incorporate Real-Time Intent into your Financial Services Website

3 Ways to Incorporate Real-Time Intent into your Financial Services Website

November 29, 2016 by

As visitors experience more and more personalization across the internet, they are beginning to expect more from all the sites they interact with. According to a report from Infosys, 74% of customers feel frustrated when website content is not personalized to them. So when signing up for a credit card or completing an application for a home loan, today’s consumers expect financial institutions t […]

5 Tips for Explaining Personalization to Your Family This Thanksgiving

5 Tips for Explaining Personalization to Your Family This Thanksgiving

November 23, 2016 by

If personalization plays a major role in your job, then you may be like me — you struggle to explain it effectively when people outside the industry ask what you do. Nine times out of ten my conversations go like this: after I give a brief overview of behavioral tracking and personalized experiences, the person I’m speaking with says, “so… like those ads that follow me around the inter […]

4 Ways to Become a Personalization Ninja

4 Ways to Become a Personalization Ninja

November 21, 2016 by

You’ve heard it at countless conferences: personalization is the next big frontier in online marketing. Seventy-seven percent of marketers say real-time personalization is crucial to growing their online business. So the question becomes, how do you make personalization a reality for your business without blowing up your budget like the Death Star? The exciting thing is, there are now affordable […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

Introducing Evergage Guardian – Machine Learning for the Marketer

Introducing Evergage Guardian – Machine Learning for the Marketer

November 16, 2016 by

According to IBM, every day 2.5 exabytes (or 2.5 quintillion bytes) of data is produced throughout the world. Since you probably have no idea what an exabytes is – I don’t – that may not sound like a lot of data, but it is. In fact, it’s the equivalent of producing 250,000 Libraries of Congress or 90 years of HD video every single day! Seems hard to believe, right? But given all of the pi […]

A (Completely Unbiased) Guide to Picking a Personalization Vendor

A (Completely Unbiased) Guide to Picking a Personalization Vendor

November 11, 2016 by

“Personalization” is a term you hear a lot in marketing these days. Research analysts regularly release great new findings that indicate customers want personalized experiences. For example, according to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And marketers are doing their part to create personalized exp […]

Use Machine Learning for Email to Add Open-Time Dynamic Recommendations

Use Machine Learning for Email to Add Open-Time Dynamic Recommendations

November 8, 2016 by

When someone opens an email from you, you have precious little time to engage him before he decides what to do with that message. Either he will click through and visit your site, or he will dismiss the message. Machine learning helps guarantee that what you put in front of each person is relevant to that individual based on his or her affinities and intent. Displaying that content dynamically at […]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

November 4, 2016 by

When implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team. Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed yo […]

Try Evergage for Free with 15-Day Proof of Concept

Try Evergage for Free with 15-Day Proof of Concept

November 2, 2016 by

I talk to marketers all the time who have wanted to personalize their digital experiences for months but still haven’t gotten started. They know that personalization will provide better experiences for their visitors and customers and drive results for their businesses, but they’re hesitating. They worry it will take too long to set up and that they will need to put in a lot of time and money […]

Consumers Want Personalization: Stats Roundup

Consumers Want Personalization: Stats Roundup

October 31, 2016 by

At Evergage, we talk a lot about how personalization can help marketers drive conversions, boost engagement, and improve loyalty. We’re not alone in talking about the benefits to marketers — analysts continue to share findings of success and trends for the future. For example, Gartner found that by 2020, smart personalization engines used to recognize customer intent will enable digital busine […]