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Evergage Blog

Ideas and Strategies for Real-Time Personalization
4 Ways to Use Personalization for Financial Services

4 Ways to Use Personalization for Financial Services

February 5, 2016 by 0 Comments

The financial services industry is in the midst of a marketing revolution. Many financial institutions are focused on driving customers and prospects to their physical branches or to call agents, yet research shows that 43% of customers find it more convenient to engage via email, websites or mobile devices. The industry is also challenged with […] […]

Planning Your Personalization Strategy in 2016

Planning Your Personalization Strategy in 2016

January 29, 2016 by 0 Comments

Personalized marketing is on every “top marketing trends for 2016” list. If this is the year for your company to embrace personalization, how do you get started? What’s the right way to develop a personalization strategy? With this step-by-step approach, you’ll take the best path to successful personalization: […]

Four Rules for Elevating Your Digital Customer Experience

Four Rules for Elevating Your Digital Customer Experience

January 25, 2016 by 0 Comments

Ever since I started working in the professional world, I’ve needed to buy new suits and dress clothes about every six months. I used to go to the department store and wander around frustrated. I didn’t know the current trends or the inventory – and didn’t want to invest the time getting to know them […] […]

Evergage and Amazon – Great Companies Think Alike to Drive Engagement

Evergage and Amazon – Great Companies Think Alike to Drive Engagement

January 22, 2016 by 0 Comments

Perceptive Amazon shoppers may have noticed a new link – Shopping History – on Amazon’s homepage. Released late last year, the feature allows shoppers to quickly access a list of products they viewed while perusing the site. It’s a great way to drive engagement. An e-commerce pioneer, Amazon is at the forefront of driving customer […] […]

What IT Leaders Should Know About Personalization

What IT Leaders Should Know About Personalization

January 20, 2016 by 0 Comments

The role of IT has changed more in the last 5 years than it has in the last 20. The reason? Thanks to mobile and web-based technologies, customers have raised their expectations and heightened their demands for faster, better services. To respond to this shift, CMOs having been given more authority and discretion to make […] […]

3 A/B Testing Ideas to Consider in 2016 to Improve Demand Generation

3 A/B Testing Ideas to Consider in 2016 to Improve Demand Generation

January 15, 2016 by 0 Comments

Two of the most important trends in martech are real-time and personalization. The reason why is simple: buyers respond better to relevant and targeted messaging. With the right technology and campaign execution, B2B organizations can dramatically improve their demand generation results. It’s no surprise that in a recent survey, one third of marketers rated personalization […] […]

Funding Announcement – An Awesome Start to 2016

Funding Announcement – An Awesome Start to 2016

January 14, 2016 by 0 Comments

Today we’re announcing that we’ve closed our Series B venture capital funding. This investment will help accelerate our growth and validates our vision for making Evergage the standard platform for personalized digital experiences. In the announcement I talk about how Evergage is poised to become the preeminent platform for digital customer engagement just as Salesforce […] […]

What to Know About Martech in 2016: Real-Time Personalization Edition

What to Know About Martech in 2016: Real-Time Personalization Edition

January 11, 2016 by 0 Comments

Marketers in every industry will tell you how important personalization is for the future of marketing and especially for conversion rate optimization. Now more than ever before, digital ecosystems are saturated with content, free trial offers, and multiple companies competing for the same audience eyeballs. To build stronger relationships with prospective customers and to increase […] […]

Personalization Profiles: Evergage Employee Spotlight on Isaac Brower

Personalization Profiles: Evergage Employee Spotlight on Isaac Brower

January 5, 2016 by 0 Comments

We’d like to introduce you to another one of our esteemed staff members here at Evergage with our latest “personalization profile” from the Sales department! For this profile we have chosen to spotlight a man who is convinced there is positive correlation between his dart skills and the number of deals he closes. Issac Brower […] […]

5 Talks that Every Product Manager Needs to Watch

5 Talks that Every Product Manager Needs to Watch

December 29, 2015 by 0 Comments

It’s a great time to be a product manager. Why? Because the world around you is a blank canvas, and there is tremendous opportunity to create something new and awesome. It’s the holiday season, so you’re probably relaxed and looking for some inspiration. We’ve rounded up some great video content to help keep you excited […] […]

A Simple Hierarchy of Digital Marketing Analytics

A Simple Hierarchy of Digital Marketing Analytics

December 23, 2015 by 0 Comments

In the year that I’ve now worked for Evergage, rarely has a day passed when I haven’t heard someone talk about the “deep” capabilities of our real-time personalization platform. At times, however, I’ve struggled to fully appreciate just what that really means – at least in the context of helping companies understand their visitors and […] […]

Personalization Profiles: Evergage Employee Spotlight on Andrew Patti

Personalization Profiles: Evergage Employee Spotlight on Andrew Patti

December 22, 2015 by 0 Comments

We’d like to introduce you to another one of our experts here at Evergage with our latest “personalization profile” from the Engineering department! For this profile we have chosen to spotlight a man who wears many hats. Starting as the sole support engineer at Evergage a few years ago before becoming the software engineer he […] […]

Must-Follow Marketing Trends for Financial Services CMOs

Must-Follow Marketing Trends for Financial Services CMOs

December 21, 2015 by 0 Comments

Slowly and steadily, financial services companies are modernizing their marketing through magazine-like editorial hubs, personalization tech, and highly targeted promotional offers. Just take a look at First Republic Bank, The Hartford and American Express. All of these financial services leaders have thriving content marketing programs, are building audiences in the communities that they serve, a […]