There’s an age old saying — people want to do business with people, not brands. That’s why ‘social selling’ is marketing’s biggest opportunity yet — and one of marketing’s biggest buzzwords.
According to research from Nielsen, 84% of people trust recommendations from friends and family more than all other forms of marketing.
Edelman’s 2013 Trust Barometer points out that 41% of people think a company’s employees rank higher in public trust than a firm’s PR department, CEO, or Founder.
Like any customer acquisition program, a ‘social selling’ program requires structure. Your marketing team needs […]