Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
A Storytelling Blueprint for Better Marketing Personas

A Storytelling Blueprint for Better Marketing Personas

Written March 23, 2015 by 0 Comments

Let’s start this blog post with five marketing personas: Ed, Alicia, Shelly, Maria, and Brad. Ed runs growth at a startup in New York City. Based around the corner from Ed, Alicia builds digital programs for one of the biggest publishers in the world. Maria is a content strategist who has a track record for transforming brands into storytellers. Shelly and Brad are corporate innovators who are l […]
The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

Written March 19, 2015 by 0 Comments

When a visitor makes it all the way to your cart they will do one of two things: complete the checkout process or abandon their cart. If they’ve abandoned their cart, you need to find a way to follow up and get them back in the checkout process. For those of you who still need to deal with pesky cart abandonment check out my first post detailing abandoned cart follow-up strategies. As for those […]
Recommend Blogs Based On Each Visitors’ Interests

Recommend Blogs Based On Each Visitors’ Interests

Written March 17, 2015 by 0 Comments

Hello, and welcome to today’s Real-Time Tuesday. Today we will be discussing a strategy for dynamically recommending blog posts based on each visitors’ interests. On the  Evergage Blog, we break visitors into four categories. Demand Generation, E-Commerce Optimization, Content Publishing, and Customer Success. We use Evergage Promote on our blog to determine what category each one of our indi […]
4 B2B Marketing Tactics To Optimize Your Efforts Today

4 B2B Marketing Tactics To Optimize Your Efforts Today

Written March 13, 2015 by 0 Comments

There are so many great marketing articles, technology solutions, and advice out there, but it seems to only pertain to high traffic consumer focused brands. Where’s the love for the B2B marketing? I’ve spent my entire career marketing to marketers across relatively long sales cycles, so I know all the frustrations. Here are my 4 B2B marketing tips to get around these optimization hurdles. Kno […]
How Travel Brands Can Optimize Their Customers Lifetime Value

How Travel Brands Can Optimize Their Customers Lifetime Value

Written March 11, 2015 by 0 Comments

The ability to optimize customer lifetime value (LTV) is one of the biggest challenges in marketing today. While we can identify, in hindsight, what each and every customer is ‘worth,’ we struggle to identify our most valuable opportunities early on in their purchase cycles — a key opportunity to reach prospects with the right messaging at the right time.  There are a few reasons why brands […]
7 Great In-App Messaging Tactics That Boost User Engagement

7 Great In-App Messaging Tactics That Boost User Engagement

Written March 4, 2015 by 0 Comments

If you’re reading this blog post, you’re well aware that today’s most tech savvy audiences are glued to their smartphones. In fact, the Pew Center says that 44 percent of cell owners have slept with their phones next to their beds because they “didn’t want to miss any calls, text messages, or other updates during the night.” Another telling stat is that the number of apps used per mont […]
Introducing Plug-and-Play Integration with Leading Email Platforms, Marketing Automation Systems and Ad Networks

Introducing Plug-and-Play Integration with Leading Email Platforms, Marketing Automation Systems and Ad Networks

Written March 3, 2015 by 0 Comments

We’re excited to announce out-of-the-box integrations with 13 industry-leading marketing solutions and ad networks including Act-On, Experian CheetahMail, HubSpot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads. The new capability offers marketers a powerful way to analyze t […]
4 Clever Places to Increase Web Personalization and Conversions

4 Clever Places to Increase Web Personalization and Conversions

Written February 26, 2015 by 0 Comments

Personalization is a powerful conversion-boosting tool that transcends industry and business size. It doesn’t matter if you are a small – e-commerce shop or a enterprise level B2B organization; personalization is necessary to get the competitive edge. Econsultancy just released a digital trends report that asked what are the most exciting marketing opportunity in 2015 and the next five yea […]
Provide In-App Tips to Enhance the Customer Experience

Provide In-App Tips to Enhance the Customer Experience

Written February 24, 2015 by 0 Comments

Hello, and welcome to today’s Real-Time Tuesday. We will be discussing a strategy on how you can easily provide tips to your customers in real time when they are engaged in your app. If a customer is logged into your app and they are not navigating correctly, or you want to make sure to remind them of a new feature or helpful tip, you should tell them right away. Evergage is able to track action […]
A Guide to Putting Your Personalization Strategy into Action

A Guide to Putting Your Personalization Strategy into Action

Written February 23, 2015 by 0 Comments

Stop us if you’ve heard this one before — web personalization is a critical component of your digital marketing strategy. In fact, 75% of marketers we surveyed are already using some form of web personalization. And on top of that, 90% of marketers say personalization is important to their organization’s long-term goals. That’s all good news for digital marketers. Unless of course you’re […]