Evergage Blog

Ideas and Strategies for Real-Time Personalization
A Peek Behind the Scenes: Working with an Award-Winning CTO

A Peek Behind the Scenes: Working with an Award-Winning CTO

September 30, 2016 by

A few weeks ago, our very own CTO, Greg Hinkle, was named CTO of the Year by the Mass Technology Leadership Council (MassTLC). Six years ago, Greg co-founded Evergage with our CEO, Karl Wirth. Today, Greg leads our engineering team and drives Evergage’s technology vision and innovation. While he’s always “CTO of the year” to us, we’re so proud that he has been recognized by the broader t […]

The Next Era of Personalization According to Forrester Research’s Brendan Witcher [Webinar]

The Next Era of Personalization According to Forrester Research’s Brendan Witcher [Webinar]

September 28, 2016 by

There is a disconnect in the world of personalization. Customers say they want better customer experiences. Marketers say that personalization is a priority for their businesses. Yet somehow, customers aren’t happy with the experiences they receive. For example, in email — the most personalized marketing channel — only 7% of consumers agree with the statement “Email offers are usually well […]

Using “Item Blocks” in Evergage to Easily Insert 1:1 Recommendations into a Web Page

Using “Item Blocks” in Evergage to Easily Insert 1:1 Recommendations into a Web Page

September 27, 2016 by

Between Evergage Data Hub, Evergage for Email and our refreshed Unified Customer Profile, it’s been a busy few months here in Somerville, MA. With several new initiatives already underway, our engineers have shown no intention of slowing down anytime soon. Needless to say, it’s an exciting time to be at Evergage, and we look forward to introducing more great capabilities in the not-so-distant […]

8 Illuminating Reads from Personalization Experts

8 Illuminating Reads from Personalization Experts

September 23, 2016 by

Personalization is one of the most important concepts in marketing today. The vision is simple: in an ideal world, every brand experience would be tailored to the individual. Audiences would receive the right messages at the right time in their journeys. Web experiences would be seamless and tailored to each person’s preferences and browsing history. To begin working towards this ideal as a digi […]

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

September 20, 2016 by

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you start to personalize your communications on any of these channels, it can become obvious th […]

Gearing Up for the 2016 Holiday Shopping Season [Webinar]

Gearing Up for the 2016 Holiday Shopping Season [Webinar]

September 16, 2016 by

Summer is winding down, the kids are back in school, and it’s time for retailers to get serious about their plans for the 2016 holiday online shopping season. To help retailers prepare their holiday personalization strategies, Evergage e-commerce experts Meera Murthy and Karen Simmonds (VP of Strategy and Customer Success Director, respectively) recently hosted a webinar entitled E-Commerce Stra […]

6 Personalization Challenges and How to Overcome Them

6 Personalization Challenges and How to Overcome Them

September 13, 2016 by

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn’t need to be convinced that it would move the needle for their businesses. But they all felt overwhelmed. They wanted to pursue personalization but didn […]

How to Drive Sign-ups for Your Loyalty Program with Persona-Based Marketing

How to Drive Sign-ups for Your Loyalty Program with Persona-Based Marketing

September 9, 2016 by

Acquiring customers is a challenge for any industry, yet retail shoppers are particularly fickle and may not regularly return to sites where they made a one-time purchase. Thus, many retailers find themselves continuing to pay to re-acquire customers they had already acquired. Loyalty programs are one tactic that retailers use to provide a hook for customers to keep coming back. According to the 2 […]

The Last Go-Round for the Homepage Carousel

The Last Go-Round for the Homepage Carousel

September 7, 2016 by

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you’re trying to read it, or you spot the tell-tale dots under the image, as in the image below. While these […]

Follow the Data: Personalization Beyond the Homepage

Follow the Data: Personalization Beyond the Homepage

September 1, 2016 by

With personalization transforming the business landscape and being top of mind for so many marketers, it’s no surprise that more and more companies are eager to develop or advance their personalization strategies. As part of the Customer Success team at Evergage, I’m on the front lines of my clients’ personalization journeys, helping them chart the course for their digital transformations. W […]

Account-Based Marketing 101 from the Experts

Account-Based Marketing 101 from the Experts

August 29, 2016 by

It feels like everyone is talking about ABM these days. According to a survey by LeanData, 85% of respondents are beginning or continuing to invest in account-based marketing initiatives. So maybe everyone is talking about it! Account-based marketing (ABM) is both new and not so new. B2B companies that sell to large enterprises have long been using it as an important marketing approach. They are s […]

3 Ways Marketers Get Personalization Wrong

3 Ways Marketers Get Personalization Wrong

August 25, 2016 by

Business success depends on customers having great experiences. What makes a customer experience great? The answer is simple. You need to treat the customer as a unique, important, valuable person. People want to be remembered, understood, supported and even surprised and delighted – not treated like a everybody else. Companies who put these rules into practice can vastly outperform their compet […]

The Truth Behind Attribution Reporting

The Truth Behind Attribution Reporting

August 22, 2016 by

When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the impact of one single campaign or tactic within all this effort is understandably difficult. Yet with […]