Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
Individualized Customer Experiences – That’s What People Want!

Individualized Customer Experiences – That’s What People Want!

Written July 30, 2015 by 0 Comments

Have you ever had the following experience? You go to the ATM at a bank you’ve been using for years. You put your card in, and the first thing that pops up is a message asking for your “language preference.” You’ve been to your bank’s ATM hundreds of times, and yet they keep asking you the same question! Your bank tracks an awful lot of important data about you and your account, so why n […]

Simple Ways to Create Delightful, Cross-Device Experiences

Simple Ways to Create Delightful, Cross-Device Experiences

Written July 21, 2015 by 0 Comments

It’s a crazy, multi-device world. According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies. This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challen […]

3 Untapped Marketing Opportunities in Retail

3 Untapped Marketing Opportunities in Retail

Written July 15, 2015 by 0 Comments

E-commerce is as established as the Internet itself. Amazon, for instance, turned 21 in 2015—time flies. Even with the relative maturity of e-commerce as a business model, however, there are still plenty of areas in which retailers can grow. New boutique stores are entering the market and quickly becoming dominant players. Just look at ModCloth and NastyGal as examples: both women’s clothing l […]

3 Personalization Ideas for Financial Services Marketers

3 Personalization Ideas for Financial Services Marketers

Written July 9, 2015 by 0 Comments

The financial services industry touches the lives of almost every American. From financing our educations to our first homes, we rely on our banks to help guide us through our biggest life milestones—which is why we hold our financial advisors, mortgage brokers, and investment managers to high standards. Thanks to the proliferation of technology, particularly through online and mobile banking, c […]

Evergage Introduces Multivariate Testing

Evergage Introduces Multivariate Testing

Written July 8, 2015 by 0 Comments

We are pleased to announce that the Evergage Platform includes multivariate testing (MVT) capabilities. Expanding upon Evergage’s existing A/B testing capabilities, the new MVT functionality allows customers to simultaneously test multiple sections of a website or web app — including inline edits, graphic and font changes, messages and more — to determine the best combination of sect […]

5 Data-Driven Marketing Talks that Will Wow You

5 Data-Driven Marketing Talks that Will Wow You

Written July 1, 2015 by 0 Comments

It’s an awesome time to be a marketer. In the last few years, our roles have changed from brand-builders to revenue engines. Along these lines, we’re tackling some of the biggest unsolved challenges in our industry: real-time personalization, attribution, information siloes, and storytelling through data. No matter our job titles, organizational ranks, or employers, we share an important trait […]

How Shoeline.com Engages in Real Time With Online Shoppers

How Shoeline.com Engages in Real Time With Online Shoppers

Written June 30, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday! Many retailers struggle to engage with potential shoppers on their website in real time. One company, Shoeline.com turned to Evergage to help them solve this problem. Shoeline.com is an online destination for the highest quality brands and styles from the industry masters of technologically designed, comfort footwear. Most marketers have already perf […]

Survey Findings: Trends & Priorities in Real-Time Personalization

Survey Findings: Trends & Priorities in Real-Time Personalization

Written June 26, 2015 by 0 Comments

As online channels have become a pillar of the modern marketplace, tailoring the customer experience to reflect personal preferences and past interactions has become a key strategy for B2B and B2C organizations looking to stand out from the competition. To better understand this strategy, Evergage in conjunction with Researchscape surveyed 242 individuals about their attitudes and expectations tow […]

Use B2B Detect to Personalize Your Website

Use B2B Detect to Personalize Your Website

Written June 23, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday! Today we will be discussing how Evergage client Skyhigh Networks uses Evergage B2B Detect on its site to personalize the homepage experience based on a visitor’s industry. Using B2B Detect, companies are able to place the most relevant content and messages in front of their target accounts the moment they hit your site. Skyhigh Networks is a securi […]

Infographic: 91% of Marketers Use or Intend to Use Personalization

Infographic: 91% of Marketers Use or Intend to Use Personalization

Written June 17, 2015 by 2 Comments

We’re excited to share this infographic showcasing the results from our survey conducted with Researchscape International in 2015, Trends and Priorities in Real-Time Personalization.  This study examined the attitudes and expectations of global business-to-business (B2B) and business-to-consumer (B2C) marketers surrounding real-time personalization. A total of 242 marketers from around th […]