If you’re reading this blog post, you’re already bought into the fact that content is the future of marketing. Brands — across industries — are pouring resources into guides, blog posts, infographics, and videos that appeal to their audience’s hunger for education and entertainment.
But here’s the challenge.
As companies pour more resources into content programs, the competition for audience attention increases. There’s already so much content out there, and our attention spans are spread thin. Simply producing great content won’t be enough to forge a 1:1 relationship with our customers. We need to create a 1:1 connection, and that’s where personalization comes in. Here are 7 stats that reveal why.
1. Average human attention span decreased from 12 seconds to 8 seconds between 2000 and 2013.
According to this stat from Statistic Brain, web users are having a tough time concentrating […]