Beyond Buzzwords: What Marketers Should Know About Social Selling

Beyond Buzzwords: What Marketers Should Know About Social Selling

Written September 22, 2014 by 0 Comments
Tags: ,

There’s an age old saying — people want to do business with people, not brands. That’s why ‘social selling’ is marketing’s biggest opportunity yet — and one of marketing’s biggest buzzwords.

Like any customer acquisition program, a ‘social selling’ program requires structure. Your marketing team needs […]

Take Your Visitors on a Tour With Real-Time Personalization

Take Your Visitors on a Tour With Real-Time Personalization

Written September 16, 2014 by 0 Comments
Tags: , , ,

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for communicating with visitors on your site, and taking them through a guided tour to keep them engaged. Getting a visitor to your site is a great first step, but then you have to keep them as engaged as possible, and having them click on your blogs, resources and videos to learn more about you and then eventually they can become a lead. But how do you keep them engaged on your site?

With real-time marketing, you have the ability to communicate with all of your visitors, whether they are logged in users or anonymous visitors. When you have a visitor on your site and you want them to learn more, you are able to communicate with them in real-time and ask them […]

5 Dating Tips That Can Help You Build Stronger Customer Relationships

5 Dating Tips That Can Help You Build Stronger Customer Relationships

Written September 12, 2014 by 0 Comments
Tags: , , ,

When a company first comes into contact with a new potential customer, the process of building a relationship is similar to dating. A company needs to make a good first impression and find common ground between its product and its potential customer’s needs. The customer must feel supported in order to continue the relationship, and the end goal is to build a relationship which lasts a lifetime. Marketing is not about convincing customers they need your product for a one time sale. It is about building these strong relationships; relationships which start with a first “date”.

The following are five dating tips which apply to online marketing. These tips can help you to build better relationships with potential customers and increase your conversion rate.

First Date Tip: Body Language Matters

Fifty-five percent of communication is done non-verbally through […]

Why Social Selling Is the Future of Ecommerce

Why Social Selling Is the Future of Ecommerce

Written September 10, 2014 by 0 Comments
Tags: , ,

As marketers, we know that word of mouth is a marketing force of nature. Study after study confirms that consumers rely on their peers when deciding what to purchase. The idea is simple – loved products are seemingly contagious.

For years, top minds in digital media have tried to replicate this natural consumer behavior through marketing automation software, behavioral targeting algorithms, and paid channel advertising platforms. As we endlessly chase technology however, we often forget that there’s more to the story – that we can’t replicate word of mouth.

The fact is that virality doesn’t happen as a result of luck.  Loved products aren’t contagious. The attention that a brand generates is in fact, earned.

Create a product that people love, and they’ll talk about it. Build something awesome, and people will come.

Actually, no.  That’s […]

Personalizing Your Homepage Subtly

Personalizing Your Homepage Subtly

Written September 9, 2014 by 0 Comments
Tags: , , ,

Hello and welcome to another Real-Time Tuesday. Today we will be discussing strategies and the benefits for personalizing your homepage subtly. By personalizing your homepage to each visitor, you are able to present the visitor with content that is relevant to them. What truly makes this powerful is the fact that you are able to do this subtly and you do not have to redo your whole homepage, you just have to change one section.

Screen Shot 2014-09-09 at 9.13.17 AM

In the example above, Ving! tailors their visitor’s experience directly on their homepage for specific personas based on where they have clicked. This is an inline content message that changes based on what the visitor is interested in. The ability to know what a visitor is interested […]

A Crash-Course to Boosting the Reach of Your PPC Spend

A Crash-Course to Boosting the Reach of Your PPC Spend

Written September 4, 2014 by 0 Comments
Tags: , ,

The paid channel advertising landscape is booming. Two of the world’s biggest search engines — Google and Bing — collectively reach hundreds of millions of dollars each month.

Each quarter, PPC marketing agencies are witnessing growth in their average advertiser budgets and costs-per-click. The Search Agency, for instance, reported a 37.4% percent increase in ad spend between Q4 2012 and Q4 2013. During this same time period, CPCs grew 27.6% year-over-year and 5.8% between quarters.

Growth in the PPC ecosystem means one — and only one — thing. The landscape is getting more competitive each day. As marketers build sophisticated tracking frameworks and analytical models, they’re likely to increase their marketing spends. When more advertisers enter already-competitive marketplaces, costs of acquisition increase.

To make more out of your already-limited marketing budget, you need to outsmart this trend. Here’s how:

1. Increase Click-Through-Rates (CTRs) […]

7 Stats that Reveal Why Personalization is the Future of Content Marketing

7 Stats that Reveal Why Personalization is the Future of Content Marketing

Written August 27, 2014 by 0 Comments
Tags: , ,

If you’re reading this blog post, you’re already bought into the fact that content is the future of marketing. Brands — across industries — are pouring resources into guides, blog posts, infographics, and videos that appeal to their audience’s hunger for education and entertainment.

But here’s the challenge.

As companies pour more resources into content programs, the competition for audience attention increases. There’s already so much content out there, and our attention spans are spread thin. Simply producing great content won’t be enough to forge a 1:1 relationship with our customers. We need to create a 1:1 connection, and that’s where personalization comes in. Here are 7 stats that reveal why.

1. Average human attention span decreased from 12 seconds to 8 seconds between 2000 and 2013.

According to this stat from Statistic Brain, web users are having a tough time concentrating […]

Onboard and Train Your Clients With Real-Time Messaging

Onboard and Train Your Clients With Real-Time Messaging

Written August 26, 2014 by 0 Comments
Tags: , ,

Hello, and welcome to another Real-Time Tuesday. Today we will discuss a strategy for onboarding and training your clients with real-time web personalization. Your goal is to create a seamless onboarding experience while promoting user adoption, right? Well what if we told you that you could do that with deep user insights and real-time messaging? You can communicate with your users based off their actions at the right time and place.

Training and onboarding your new clients properly can be a time consuming task. Emailing your clients is a great start, but it’s no secret that emails can get lost in the inbox. How can you ensure that your clients are getting trained properly – in a timely manner? The very best way to reach your clients is to message them in real-time when they are logged into your product. […]

How to Tackle the 3 Biggest Reasons for Shopping Cart Abandonment

How to Tackle the 3 Biggest Reasons for Shopping Cart Abandonment

Written August 21, 2014 by 0 Comments

Shopping cart abandonment is every online retailer’s worst nightmare. As marketers and product leads, we’re well-aware that (1) buyer journeys are complex and (2) the process of guiding audiences to the point of transaction is extremely challenging. We rely on signals to evaluate whether our customer acquisition, engagement, and retention programs are performing optimally. ‘Add to cart’ is the ultimate signal that we’re doing something right — that is, until something goes horribly wrong, and users don’t complete the transaction.

For most of us, shopping cart abandonment is a frustrating black box that kills our conversions. And yet, industry-wide data suggests that these trends are the norm rather than the exception:

  • The average documented shopping cart abandonment rate is almost 68 percent, according to a study from Baymard.
  • Forrester Research (via ConversionXL) says that the estimated total of annual abandoned shopping […]
Have You Read a Good Website Lately?

Have You Read a Good Website Lately?

Written August 19, 2014 by 0 Comments

When was the last time you read a good book? One you couldn’t put down? If you are like me, it’s been a while. It’s a struggle to read all of my email in between work and raising a family. But it’s easy to recall how much a great story can capture the imagination. I remember as a child being captivated by Roald Dahl books like James and the Giant Peach. It’s amazing to think how many children today are still enjoying that book, as popular today as ever.

“But wait,” you’re thinking to yourself, “Isn’t this a blog about real-time marketing?” Well yes it is. Have you ever considered how much your website is like a great novel or bestseller? Think about it. Every good book can be described as having a captivating beginning, an engaging middle, and a […]