Marketers are constantly looking for new and creative ways to boost customer acquisition, engagement and sales. That’s where the process of conversion rate optimization (CRO) comes in — the practice of transforming website visitors into first-time customers and first-time customers into lifelong buyers.
With subtle changes to images, call-to-action (CTA) buttons, and even word choice in promotional offers, conversion rate optimization specialists are often able to make dramatic changes to their websites. But sometimes, these website experiments fall flat — producing no results at all and leaving marketers wondering what’s wrong.
The following thread on GrowthHackers.com illustrates an applied example of this concept — a marketer tested, wrote about, and recommended a great idea. Another marketer tested the same idea and wasn’t able to achieve the same results:
So what happened? The short answer is that there probably wasn’t anything wrong with […]