Evergage Blog

Ideas and Strategies for Real-Time Personalization
13 Website Personalization Tactics for Higher Education

13 Website Personalization Tactics for Higher Education

January 20, 2017 by

With 58% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools […]

2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Data Types You Should Be Using to Create Segments for Personalization

The Data Types You Should Be Using to Create Segments for Personalization

January 13, 2017 by

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]

Top 10 Personalization Tips from 2016

Top 10 Personalization Tips from 2016

December 29, 2016 by

Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t worry, we’ve got you covered. We dug through the archives of our blog posts to pick out our top 10 personalization tips from this year. Read through these posts as you reflect on your 2016 person […]

How We Made Your Content Easier to Find on Our Website

How We Made Your Content Easier to Find on Our Website

December 27, 2016 by

Have you ever viewed or downloaded a piece of content on a website and not been able to find it again? Or have been too busy to look for it? I’ve been there. And we know it happens to our prospects too. Like all B2B marketers, we want our site visitors to get the most use out of our content. If they can’t easily re-find a relevant piece of content, then we could be missing out on a lead.   So […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]

Getting Started with Personalization in Financial Services [Webinar]

Getting Started with Personalization in Financial Services [Webinar]

December 19, 2016 by

As a marketer in the financial services industry, it’s not enough to compare your customer experience to others in your industry. Today’s consumers have high expectations for their digital experiences, informed by all of the interactions they have had across channels. The result of this? Consumers expect personalized experiences. Many financial services marketers already recognize the importan […]

Last-Minute Personalization and Optimization Ideas for the Holidays

Last-Minute Personalization and Optimization Ideas for the Holidays

December 15, 2016 by

December is a crucial time of the year for marketers. Most online retailers begin planning for Q4 in July and once Black Friday and Cyber Monday pass, it may seem fruitless to continue making end-of-year optimizations. But now is actually the perfect time to revisit your data and build in-depth customer profiles to give your holiday strategy one final optimization push. Iterating in real time on t […]

Don’t Wait on Personalization When Redesigning Your Website

Don’t Wait on Personalization When Redesigning Your Website

December 13, 2016 by

I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign […]

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

December 9, 2016 by

In the last few weeks I attended two SiriusDecisions events:  SiriusDecisions Tech Exchange Summit in Austin and a half-day session on predictive analytics in Boston. These events featured analysts and demand generation/ABM marketers sharing their research, insights and case studies. Topics and presentations focused heavily on martech for B2B demand generation, but also emphasized the importance […]