Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
How Shoeline.com Engages in Real Time With Online Shoppers

How Shoeline.com Engages in Real Time With Online Shoppers

Written June 30, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday! Many retailers struggle to engage with potential shoppers on their website in real time. One company, Shoeline.com turned to Evergage to help them solve this problem. Shoeline.com is an online destination for the highest quality brands and styles from the industry masters of technologically designed, comfort footwear. Most marketers have already perf […]
Survey Findings: Trends & Priorities in Real-Time Personalization

Survey Findings: Trends & Priorities in Real-Time Personalization

Written June 26, 2015 by 0 Comments

As online channels have become a pillar of the modern marketplace, tailoring the customer experience to reflect personal preferences and past interactions has become a key strategy for B2B and B2C organizations looking to stand out from the competition. To better understand this strategy, Evergage in conjunction with Researchscape surveyed 242 individuals about their attitudes and expectations tow […]
Use B2B Detect to Personalize Your Website

Use B2B Detect to Personalize Your Website

Written June 23, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday! Today we will be discussing how Evergage client Skyhigh Networks uses Evergage B2B Detect on its site to personalize the homepage experience based on a visitor’s industry. Using B2B Detect, companies are able to place the most relevant content and messages in front of their target accounts the moment they hit your site. Skyhigh Networks is a securi […]
Infographic: 91% of Marketers Use or Intend to Use Personalization

Infographic: 91% of Marketers Use or Intend to Use Personalization

Written June 17, 2015 by 2 Comments

We’re excited to share this infographic showcasing the results from our survey conducted with Researchscape International in 2015, Trends and Priorities in Real-Time Personalization.  This study examined the attitudes and expectations of global business-to-business (B2B) and business-to-consumer (B2C) marketers surrounding real-time personalization. A total of 242 marketers from around th […]
Real-Time Personalization 101 for Senior B2B Marketers

Real-Time Personalization 101 for Senior B2B Marketers

Written June 15, 2015 by 0 Comments

Personalization is nothing new to B2B marketers who segment their contact lists and execute targeted email and digital ad campaigns. But what happens when visitors hit your website, or when customers log in to your site? Are you providing the same experience to everyone? Real-time personalization enables you to more effectively engage and convert your digital audiences by delivering the most relev […]
Three Optimizations to Improve Customer Retention Rates

Three Optimizations to Improve Customer Retention Rates

Written June 12, 2015 by 0 Comments

If you’re running tech-based product marketing, customer success, or business development initiatives, you know that audience attention spans are spread thin. New customer acquisition, as a result, can be an inefficient engine. For every 100 new visitors that you bring to your website, maybe just a few will become paying customers—and that’s if your marketing efforts are the most efficient t […]
3 Tips for Targeted A/B Testing

3 Tips for Targeted A/B Testing

Written June 10, 2015 by 0 Comments

A critical aspect of successful personalization is the ability to test multiple experiences for different audiences and quickly identify the best performing option for each audience. Marketers can do this with targeted A/B testing, which lets you test customer experiences live and, once you have sufficient traffic, rapidly identify the most effective content, offers, messages, and more. Here are t […]
Social Shopping: Make the Most of Your Online Customer Communities

Social Shopping: Make the Most of Your Online Customer Communities

Written June 5, 2015 by 0 Comments

In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the power of your online community? The truth is that in today’s digital marketing environment y […]
How FSAstore.com Enhances the Visitor Experience

How FSAstore.com Enhances the Visitor Experience

Written June 2, 2015 by 0 Comments

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how FSAstore.com uses real-time personalization on their site to increase brand awareness and education, while also increasing revenue. FSAstore.com is the one-stop destination for Flexible Spending Accounts. The company allows visitors to buy thousands of FSA eligible products, search for services, and to learn more about […]
How to Optimize Your In-App Messaging Strategy

How to Optimize Your In-App Messaging Strategy

Written May 28, 2015 by 0 Comments

In-app messaging presents a big opportunity for software-as-a-service (SaaS) companies and any company with a logged-in customer experience. Focused on acquisition and ‘growth,’ it’s common for marketers to spend the bulk of their time finding customers. The problem, however, is that many applications have steep learning curves and low adoption rates. Some trial users and new customers drop […]