Evergage Blog

Ideas and Strategies for Real-Time Personalization
Top Takeaways from KPMG’s 2018 US Customer Experience Excellence Analysis

Top Takeaways from KPMG’s 2018 US Customer Experience Excellence Analysis

June 19, 2018 by

This month, KPMG published its annual US Customer Experience Excellence Analysis titled Know me: The key to an individualized, personal customer experience. The survey behind the analysis included 7,500 U.S. consumers and 250 brands across 10 business sectors: financial services, grocery, non-grocery retail, restaurants & fast-food, entertainment & leisure, travel and hotels, logistics, ut […]

5 Common Personalization Hurdles (and How to Overcome Them)

5 Common Personalization Hurdles (and How to Overcome Them)

June 15, 2018 by

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technolog […]

5 Reasons to Join Us at The Personalization Summit 2018

5 Reasons to Join Us at The Personalization Summit 2018

June 13, 2018 by

Registration is open for The Personalization Summit, now in its fifth year! Over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Park Plaza September 11-13, 2018 to explore the current and future state of personalization. Every year, The Personalization Summit is the industry-defining event for personalization and customer experience s […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

What Makes for “Bad Data” for Personalization?

What Makes for “Bad Data” for Personalization?

June 5, 2018 by

We’ve all heard the expression: “Garbage in, garbage out.” It means that the quality of the input to a process will determine the quality of the output. If your inputs are bad, then your output will be too. The adage certainly applies to personalization — any occasion when you decide what experience to deliver to an individual based on something you have learned about him — because even […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

How Working in B2B Sales Has Influenced My Work in ABM Marketing

How Working in B2B Sales Has Influenced My Work in ABM Marketing

May 30, 2018 by

After I graduated from college, I landed an entry level sales position at a boutique information security firm. The first ten months consisted of making at least seventy-five cold calls a day. I learned how to create rapport, overcome objections, manage a pipeline and, most importantly, provide value and the best customer experience possible to my prospects. A few years later, I joined Evergage wh […]

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

May 25, 2018 by

This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this year. One […]

What to Do When Your Personalization Program Stalls

What to Do When Your Personalization Program Stalls

May 22, 2018 by

In principle, I recognize the value of flossing my teeth. I know flossing is good for me, but I just haven’t quite implemented it. Even if you’re a habitual flosser, you’ll probably still recognize what I’m talking about. In life, there are always those things that we know we should do, but aren’t doing for some reason or another. Personalization is one of those things for some marketers […]

3 Ways to Use Segmentation for B2B Personalization

3 Ways to Use Segmentation for B2B Personalization

May 18, 2018 by

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use to create segments. Once you have your data sources, the next st […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

Navigating Constant Change: Takeaways from Retail Innovation Conference

Navigating Constant Change: Takeaways from Retail Innovation Conference

May 10, 2018 by

Last week’s Retail Innovation Conference brought together perspectives from over 50 retail professionals, who presented on everything from the state of the industry, AI and personalization, to payment systems and influencer marketing. As sponsors, our team had the opportunity to have great conversations with some of the 400+ attendees and share insights. Here are my biggest takeaways from the co […]

Personalization Trends: 2018 Survey Results

Personalization Trends: 2018 Survey Results

May 9, 2018 by

Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in our annual study with Researchscape International, […]