Evergage Blog

Ideas and Strategies for Real-Time Personalization
Get the Most Out of Your Personalization Platform with Evergage eCampus

Get the Most Out of Your Personalization Platform with Evergage eCampus

March 24, 2017 by

I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when it […]

Cross-Category, Machine Learning Recommendations

Cross-Category, Machine Learning Recommendations

March 22, 2017 by

Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process unfa […]

4 Ways to Use Personalization on Your Media or Entertainment Site

4 Ways to Use Personalization on Your Media or Entertainment Site

March 17, 2017 by

As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. P […]

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

March 14, 2017 by

Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what you […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]

How to Add and Test Dynamic Open-Time Content to Your Emails

How to Add and Test Dynamic Open-Time Content to Your Emails

March 7, 2017 by

At Evergage, we’re doing some pretty amazing things – dare I say magical – with email. Just by inserting a few lines of HTML code from Evergage into an email campaign, marketers can transform an otherwise simple email to one that’s truly personalized for each and every recipient. In my last post on the Evergage blog, I wrote about how to send one-to-one product recommendations in emails th […]

Machine-Learning Personalization Across the E-Commerce Site [Infographic]

Machine-Learning Personalization Across the E-Commerce Site [Infographic]

March 3, 2017 by

When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any retail site, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-le […]

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

February 28, 2017 by

We only have to look around the internet to see that it is becoming more and more personalized. For example, Facebook Ads are more targeted than ever, and LinkedIn can deliver jobseekers with the most relevant opportunities instantly. According to a recent report from Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past p […]

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

February 23, 2017 by

You know that feeling you get when you receive a great gift? One that’s been specially picked out for you by someone who really understands you? You can tell the giver understands what you like, they know what you want, and most importantly, they know what you don’t want. There’s something that feels really good about opening a gift that’s been tailored to you. Especially when we’re surr […]

Relevance and Timing Are Everything When Converting First-Time Visitors

Relevance and Timing Are Everything When Converting First-Time Visitors

February 21, 2017 by

At Evergage, we frequently highlight the importance of being a true real-time platform – hence our tagline, “The Real-Time Personalization Platform.” Only a solution that factors all current session and past session data and responds “in the moment” with the most relevant information, offers and recommendations at the 1:1 level enables you, as a marketer, to optimize your chances of enga […]

Personalization Stats and Trends

Personalization Stats and Trends

February 16, 2017 by

Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017 by

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program mak […]