Evergage Blog

Ideas and Strategies for Real-Time Web Personalization
Personalization Myths: Here’s What to Ignore

Personalization Myths: Here’s What to Ignore

Written September 3, 2015 by 0 Comments

Marketing leaders rank personalization as the biggest opportunity in customer acquisition, engagement and retention. With competition for eyeballs becoming cutthroat, companies are looking for ways to outsmart industry noise and stand apart from their competitors. Direct 1:1 relationships will be crucial to meeting this need. For many companies, personalization is uncharted territory. As you evalu […]

Marketing Inspiration from 4 Cross-Platform Experiences

Marketing Inspiration from 4 Cross-Platform Experiences

Written August 26, 2015 by 0 Comments

Need a little more personalization in your life? You’re not alone. One study says that 73% of all consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. But consumers are tough to track across devices and social media platforms. When it comes to cross-platform optimization, the unexpected is the new norm. You never know what de […]

3 Tips for Better Product Recommendations

3 Tips for Better Product Recommendations

Written August 20, 2015 by 3 Comments

Today’s consumers are buried under an avalanche of noise. But companies that deliver tailored, personalized experiences are coming out ahead. That’s why e-commerce leaders need to pay close attention to their product recommendation strategies. In addition to analyzing historical purchases, you need to evaluate the many different variables that influence your shoppers’ propensities to buy. He […]

Top trends from eTail East 2015

Top trends from eTail East 2015

Written August 18, 2015 by 0 Comments

It was a big week for retail and e-commerce here in Boston at eTail East August 11-12! The theme was “Transforming Retail. Together.” Hundreds of the industry’s innovative digital retail marketers and e-commerce executives came together in our hometown to discuss how they can shape the future of their brands across channels. Here were some of the top trends: We’re living in a multi-device […]

Retailers’ Holiday Prep Guide

Retailers’ Holiday Prep Guide

Written August 14, 2015 by 0 Comments

When it comes to holiday season marketing, it’s easy to get caught up with the bells and whistles in your latest and greatest holiday campaign. While awesome brand experiences are important, your biggest opportunities are often lurking beneath the surface, at subtle touchpoints within your on-site experience. As research from Think with Google points out, today’s transactions are all about mic […]

Introducing Evergage Recommend – A Predictive Product & Content Engine

Introducing Evergage Recommend – A Predictive Product & Content Engine

Written August 11, 2015 by 0 Comments

Thanks to our amazing engineering team and a few select customers (who have been using the product for several months now), we are excited to announce Evergage Recommend™, a fresh approach to predictive product and content recommendations. Leveraging the full-featured power and capabilities of the Evergage Platform, Evergage Recommend enables marketers to place recommendations anywhere on a page […]

Retail Holiday Marketing Ideas from 3 Landmark Campaigns

Retail Holiday Marketing Ideas from 3 Landmark Campaigns

Written August 7, 2015 by 0 Comments

Year after year, Americans spend tens of billions of dollars on Black Friday and Cyber Monday. These two days represent the most important opportunities in retail—which is why e-commerce marketers start sourcing inspiration for campaigns in the spring, summer, and early fall. In 2015, the most ambitious marketers will marry the traditional with the new: they’ll combine established campaign con […]

Introducing Evergage on the Go – Monitor Personalization from Anywhere

Introducing Evergage on the Go – Monitor Personalization from Anywhere

Written August 6, 2015 by 0 Comments

We’re pleased to announce Evergage on the Go, a new iOS app enabling marketers to monitor personalization campaign statistics from anywhere. Providing a more portable way to access personalization campaign data and reports, Evergage on the Go offers a simple and efficient means for staying updated on Evergage campaign activity. The condensed view provides marketers with high-level summaries of […]

Individualized Customer Experiences – That’s What People Want!

Individualized Customer Experiences – That’s What People Want!

Written July 30, 2015 by 0 Comments

Have you ever had the following experience? You go to the ATM at a bank you’ve been using for years. You put your card in, and the first thing that pops up is a message asking for your “language preference.” You’ve been to your bank’s ATM hundreds of times, and yet they keep asking you the same question! Your bank tracks an awful lot of important data about you and your account, so why n […]

Simple Ways to Create Delightful, Cross-Device Experiences

Simple Ways to Create Delightful, Cross-Device Experiences

Written July 21, 2015 by 0 Comments

It’s a crazy, multi-device world. According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies. This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challen […]