Monthly Archives: May 2017

Evergage Blog

Ideas and Strategies for Real-Time Personalization
B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

May 30, 2017 by

B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a parallel. But the online experience is critical to get right. SiriusDecisions has reported that 67% of the bu […]

How Real-Time Personalization Augments Marketing Automation

How Real-Time Personalization Augments Marketing Automation

May 25, 2017 by

These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to marketing messages when we’re treated as individuals by a company that truly knows us, as opposed to being treated like everyone else. And, as a result of the personalized experiences we receive fr […]

4 Takeaways from Forrester’s Digital Transformation Event

4 Takeaways from Forrester’s Digital Transformation Event

May 22, 2017 by

Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others were kind enough to share how […]

8 Ways to Grow E-Commerce Loyalty with Personalized Experiences

8 Ways to Grow E-Commerce Loyalty with Personalized Experiences

May 18, 2017 by

When it comes to e-commerce loyalty, there are two types: the type that brings a one-time buyer back to make a second and third purchase, and the type that drives a person to become a regular shopper over the long term. Creating personalized experiences across channels that are relevant at the individual level can help you develop both types of e-commerce loyalty. In this post, I’ll describe a f […]

Firmographic Data to Drive Account-Based Marketing Initiatives

Firmographic Data to Drive Account-Based Marketing Initiatives

May 16, 2017 by

If you’re a B2B marketer focused on account-based marketing or demand generation strategies for your company, we have some exciting news for you. Evergage B2B Detect now includes rich firmographic data from more than 35 million companies! Originally introduced more than two years ago, B2B Detect enables marketers to deliver truly personalized experiences by targeting visitors based on their com […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

May 10, 2017 by

Are you headed to SiriusDecisions 2017 Summit in Las Vegas next week? I’ll be there with several Evergage colleagues, and we can’t wait!  While you’re doing some research to figure out which shows you’ll see and what restaurants to try, don’t forget to think about which Summit sessions you’ll attend. As usual, there is a great selection of speakers and content lined up for the event, […]

The State of Personalization in 2017

The State of Personalization in 2017

May 4, 2017 by

The world of personalization is rapidly evolving. Consumer expectations of what a great experience looks like regularly change based on the interactions they have with other brands. And technology continues to improve to deliver more impressive one-to-one personalized experiences in real time. It is understandably difficult for most marketers to keep up with all this evolution.   At Evergage, we […]

4 Ideas for Starting Small with Website Personalization

4 Ideas for Starting Small with Website Personalization

May 2, 2017 by

A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]