Monthly Archives: July 2017

Evergage Blog

Ideas and Strategies for Real-Time Personalization
5 Ideas for E-Commerce Personalization Beyond Product Recs

5 Ideas for E-Commerce Personalization Beyond Product Recs

July 28, 2017 by

Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in the moment. Incorporating each person’s affinities and intent as part of your recomm […]

Avoid Personalization “Point Solution” Headaches with Evergage

Avoid Personalization “Point Solution” Headaches with Evergage

July 25, 2017 by

As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included 5,831 solutions — up from 3,874 last year and 1,800 in 2015. Mos […]

Using Real-Time Weather Conditions for Website Personalization

Using Real-Time Weather Conditions for Website Personalization

July 20, 2017 by

Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when delivering messages or offers to customers. Of course, the weather differs based on location. […]

How to Combine Product and Content Recommendations on Your E-Commerce Site

How to Combine Product and Content Recommendations on Your E-Commerce Site

July 18, 2017 by

Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward content marketing as well. This year, they’re allocating 32% of their total marketing budget, on average, to content marketing (vs. 25% l […]

3 Components You Need to Control Your Machine-Learning Algorithms [New Videos]

3 Components You Need to Control Your Machine-Learning Algorithms [New Videos]

July 13, 2017 by

Every person in this world is unique. Each has his or her own preferences, behaviors and attributes. So if no two people are exactly the same, why treat them the same in your marketing? Consumers and business buyers are also demanding to be treated as the unique individuals they are. With so much to choose from on the internet, they are giving their time and attention to those companies that provi […]

Financial Services Firms Need Personalization: Stats Roundup

Financial Services Firms Need Personalization: Stats Roundup

July 11, 2017 by

When it comes to marketing in a modern age and keeping up with emerging technologies and shifting consumer trends, financial services has often lagged behind other industries. These days, people expect a tailored customer experience from the brands they do business with – one that is both helpful and enjoyable. More and more companies are providing personalized experiences across digital and in- […]

Ideas for Driving Urgency on Your E-Commerce Site

Ideas for Driving Urgency on Your E-Commerce Site

July 6, 2017 by

In today’s fast-paced world, we want everything to happen now, not later. Instant gratification is the name of the game. A Microsoft study found that the average attention span has fallen to eight seconds, so as marketers, we have precious little time to capture a person’s attention! Once you have managed to get a shopper’s attention — such as by showing him a product he is interested in […]