Monthly Archives: August 2017

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Importance of Personalization for Digital-Only Financial Services Customers

The Importance of Personalization for Digital-Only Financial Services Customers

August 29, 2017 by

The typical digital consumer owns 3.64 connected devices on average. The percentage of Americans that own a smartphone now reaches 77%. And eMarketer estimates US adults will spend 3 hours, 17 minutes a day using a mobile device this year. Clearly, digital is an important channel for marketers across industries. But just how important is it for financial services companies in particular? For the f […]

The Main Elements of Machine-Learning Personalization

The Main Elements of Machine-Learning Personalization

August 25, 2017 by

More and more, marketers across industries are figuring out how to use machine learning in their marketing. They are discovering that machine learning is critical for communicating with customers and prospects at the individual level. For those who need a quick definition: machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content […]

You’re Invited! 3 Things to Look Forward to at The Personalization Summit

You’re Invited! 3 Things to Look Forward to at The Personalization Summit

August 22, 2017 by

Among the many buzzwords used in the martech world, a popular one these days is “machine learning.” But what does machine learning actually mean for marketers and how can you utilize it to its fullest potential for one-to-one personalization? Well, consider this your formal invitation to an entire day dedicated to demystifying machine learning and how it can transform your personalization and […]

How Content Recommendations Drive Blog Engagement for Datto

How Content Recommendations Drive Blog Engagement for Datto

August 18, 2017 by

These days, many B2B sites operate as a media or publisher site. While they remain focused on driving conversions and generating leads, they also want to increase engagement with the rich content they are continuously creating to educate the market and demonstrate their thought leadership. This publisher focus results in a challenge that most blog managers are familiar with: you drive traffic to a […]

Save Time and Gain New Insights with Recent Evergage Product Enhancements

Save Time and Gain New Insights with Recent Evergage Product Enhancements

August 15, 2017 by

As someone who works in product marketing at Evergage, I’m in an enviable position. Not only do I get to work for a company who’s built the industry’s premier real-time personalization solution, but I also get an inside look at all the exciting updates our engineering team is working on. Although I can’t reveal all the details just yet, the capabilities and features on our near-term roadma […]

4 Use Cases for Personalizing Emails at Open Time

4 Use Cases for Personalizing Emails at Open Time

August 11, 2017 by

According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of course, email remains a relatively low-cost method of communication that marketers can use to build and maintain relationships with cu […]

Evergage Series C Funding Announcement: Poised for Growth

Evergage Series C Funding Announcement: Poised for Growth

August 9, 2017 by

At Evergage, we know that the future of the internet is personalized. Personalization will play an increasingly important role in all digital (and human) interactions as consumers demand to be treated as individuals and marketers recognize the impact personalization has on the customer experience (and the bottom line). The most successful companies are those that recognize each customer and prospe […]

The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Conduct Initial Research for Your Personalization Strategy

How to Conduct Initial Research for Your Personalization Strategy

August 1, 2017 by

When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize success over time. Even if it is simplistic, a defined strategy wil […]