Monthly Archives: September 2017

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

September 28, 2017 by

“I’m not a technical person” is perhaps my least favorite excuse from clients. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily. However, I can not like something but still understand it. I know what people are actually saying when they tell me they are “not a technical person.” T […]

What We’ll Be Saying About Today’s Websites in 10 Years

What We’ll Be Saying About Today’s Websites in 10 Years

September 26, 2017 by

Do you remember what websites looked like in the early days of the internet? They were revolutionary at the time, but looking back, they look quite primitive compared to today’s experiences. Even if we only go back 10 years, we see an enormous shift. Don’t know exactly what I mean? Using the Ten Years Ago site, let’s journey back to 2007 to take a peek at what a few popular websites looked l […]

Customer Experience in Financial Services According to the Influencers

Customer Experience in Financial Services According to the Influencers

September 22, 2017 by

According to Gartner, 89% of marketers will compete primarily on the basis of customer experience this year. But who are they competing against? In today’s world, consumers compare their experiences across industries. That means that they don’t just compare one bank to another — they compare their experience with one bank against their experiences with all the other companies they interact w […]

Building an ABM Framework: The 5 P’s to Success (Part 2)

Building an ABM Framework: The 5 P’s to Success (Part 2)

September 19, 2017 by

As the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of building an ABM framework. I described the first two P’s in my post last […]

Now Use Evergage to Send Triggered Email Messages

Now Use Evergage to Send Triggered Email Messages

September 15, 2017 by

As I alluded to last month, it’s an exciting time to be at Evergage. There’s a ton of momentum at the company on so many different levels – adding new customers and deepening our existing relationships, partnering with leading services companies, hosting The Personalization Summit, expanding the business with new staff and office space, introducing new features and enhancements, and more. Ye […]

Building an ABM Framework: The 5 P’s to Success (Part 1)

Building an ABM Framework: The 5 P’s to Success (Part 1)

September 12, 2017 by

When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thirty-one million results. With this much information on ABM floating around, it can be hard to figure out where to begin. While it is true that, organizationally, each company will approach ABM differently, bui […]

A Behind-the-Scenes Look at Our Personalization Campaigns

A Behind-the-Scenes Look at Our Personalization Campaigns

September 8, 2017 by

At Evergage, we firmly believe in the importance of practicing what we preach. We regularly discuss the benefits of personalization on this blog, so how would it look if we didn’t use personalization ourselves? Our marketing team uses the Evergage platform to deliver a wide variety of personalized experiences for our prospects and customers. With considerable experience under our belts, we know […]

How Evergage Selects its Partners

How Evergage Selects its Partners

September 6, 2017 by

Earlier this year I joined Evergage as SVP of Partnerships and Corporate Development. After conducting significant research on the space, I recognized the Evergage platform as the market-leading solution. So it was no surprise to me when some of the leading research firms recognized this as well. Forrester included Evergage as a strong performer in “The Forrester Wave™: Digital Intelligence Pl […]

What Behavioral Data Do You Need for One-to-One Personalization?

What Behavioral Data Do You Need for One-to-One Personalization?

September 1, 2017 by

If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if you could only uncover his interests and his reason for visiting the store by observing him? In that case, you wou […]