Monthly Archives: November 2017

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Irrelevant Emails Are No Longer Acceptable to Consumers

Irrelevant Emails Are No Longer Acceptable to Consumers

November 30, 2017 by

We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me of their incredible sales and promotions. Those emails continued into the rest of the day, the rest of the weekend and into this week as well. […]

The Personalization Technology Build vs. Buy Conundrum, Part 1

The Personalization Technology Build vs. Buy Conundrum, Part 1

November 28, 2017 by

As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy a vendor solution. We understand the debate. Larger companies have teams of talented engineers who play a vital role in hel […]

How to Recognize and Convert Comparison Shoppers During the Holiday Season

How to Recognize and Convert Comparison Shoppers During the Holiday Season

November 22, 2017 by

While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, they want to shop around to find the best deal. As an e-commerce marketer, it’s essential to do everything you can to encourage those c […]

Out-of-Stock Pages: An Overlooked Holiday Shopping Necessity

Out-of-Stock Pages: An Overlooked Holiday Shopping Necessity

November 17, 2017 by

Black Friday and Cyber Monday are nearly upon us, so your holiday campaigns have likely been set for months. At this critical time of year, your campaigns are aimed at converting as much of your increased traffic as possible. Yet no matter how much time and effort have gone into planning inventory levels, you can’t plan for every potential situation. It’s likely that at some point during the h […]

The One-to-One Personalization Dream Is Now a Reality

The One-to-One Personalization Dream Is Now a Reality

November 15, 2017 by

Over the years I have spoken to thousands of marketers and digital professionals about their personalization efforts and their ideas for one-to-one personalization. Throughout those conversations, one important thing has stood out: marketers have a dream. They want to communicate with their customers and prospects as individuals at the one-to-one level across digital channels. They have had this d […]

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

November 10, 2017 by

If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But what data do you need to create a complete picture of an individual? In the spirit of Th […]

Don’t Let Adobe Dash Your Personalization Hopes and Dreams

Don’t Let Adobe Dash Your Personalization Hopes and Dreams

November 8, 2017 by

I speak with a lot of marketers about their current technology stack, and I’ve noticed that there are certain themes that come up again and again. Many marketers in large organizations use some kind of personalization technology, or they have colleagues in other divisions that do. Often, a person’s experiences with Adobe have set their expectations for what’s possible with personalization. C […]

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

November 2, 2017 by

Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But testing can be more complicated than it appears. How do you decide what […]