4 Ways to Increase Newsletter Subscriptions

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Ideas and Strategies for Real-Time Personalization
4 Ways to Increase Newsletter Subscriptions

December 2, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing four ways real-time marketing can increase your newsletter subscriptions. There are many ways you can ask your website visitors to sign up, but the best time to do so is while your visitor is engaged and interested. Asking visitors at the right place and time will increase your newsletter subscriptions. Here are four ways to do it:

1. Progressive CTAs on Your Blog

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When a visitor is on Evergage’s blog, they will see this Evergage message encouraging them to sign up for our newsletter. The idea behind this message is that if a visitor enjoys the blog that they have just read, they will likely be interested in learning more about us. This message is an inline message off to the side of the page, so the visitor reading the blog will not be interrupted by this message. It also shows the value of signing up for the newsletter. Want to see how this works? Click here.

After a visitor signs up for the newsletter, we know they want to learn more about us, so we dynamically change this message into a message promoting an eBook, The ROI of Relevant Marketing. We will only show this message if a visitor has not downloaded this eBook. If they have downloaded it, they will see a different eBook that is more relevant to them. This dynamically changing CTA will  give the visitors fresh content that the visitor has not seen.

2. Infobar Email Capture

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Another great way to increase newsletter subscriptions is to have an email capture infobar. This message is more of an aggressive approach than an inline message because every visitor will see this message until they dismiss it. The advantage is that you are making sure that everyone sees the message. This is a great example from Threads. They let visitors know what they will get from their newsletter.

This message is particularly powerful because there are several ways in which you can show it. You are able to show it to first time visitors, when a visitor scrolls down a certain percent down the page, have the message not appear when the visitor has already seen it, etc.

3. Bottom of Homepage Inline

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When a visitor is at the bottom of Evergage’s homepage, they will see this simple message. This message is different from the first two examples because it is just a quick message with a form field. The reason this message does not show any text or explain why you should sign-up for the newsletter is because since the visitor scrolled all the way down our homepage, we know that if they are a fit, they will see the value in learning more. Another benefit of this message is that is does not take up too much valuable space on the homepage.

4. Pop-up Based on Time

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When a visitor has been reading an article for 60 seconds on Bundoo’s site, they will see this pop-up message that shows the value of signing up for their newsletter by suggesting that the visitor will learn new parenting products and current contests. A pop-up message works perfectly here because you really want to make sure that you catch the reader's attention.

These are just four ways in which you can increase your newsletter subscriptions. What methods and strategies have worked for you?

We hope you enjoyed Real-Time Tuesday, see you next week!

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