5 Reasons to Join Us at The Personalization Summit 2018

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5 Reasons to Join Us at The Personalization Summit 2018

June 13, 2018 by

Registration is open for The Personalization Summit, now in its fifth year! Over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Park Plaza September 11-13, 2018 to explore the current and future state of personalization.

Every year, The Personalization Summit is the industry-defining event for personalization and customer experience strategy, planning and execution. This year’s theme is Realizing the One-to-One Dream, and the event is bigger than ever before. With 15+ breakout sessions (and an additional 12 client-focused sessions and workshops on Day 2), 3 keynotes, numerous opportunities to network, great food and fun, this event is not to be missed!

How can this event help you and your organization? Here are the top five reasons to attend The Personalization Summit this year:

1. Find Real Solutions to Your Top Challenges

Through a variety of panels, workshops and keynotes featuring leaders and practitioners in your industry and real-world case studies, you’ll learn proven strategies and solutions to solve some of the biggest challenges your company faces.

Take a deep dive with Evergage experts during Office Hours and enjoy one-on-one time to discuss your company’s pain points and receive complimentary strategy and advice on next steps.

As a client, enjoy exclusive access to the Evergage Client Operations team during Live Lab hours. Interact with the team that knows it all and gets it all done. Consider this the Evergage “Genius Bar.” Bring your challenges and get concrete solutions.

2. Stay Relevant

Personalization, Customer Data Platform (CDP), AI and Machine Learning are hot topics in digital marketing today. You don’t want to fall behind. With more than 15 breakout sessions to choose from (plus a bonus 12 for Evergage customers), learn the current and future state of 1-to-1 personalization so you can stay ahead of your competitors.

3. Meet and Learn from the Experts 

Our speakers and attendees are at the forefront of the industry — they’re game changers. They will teach you how to stay ahead of the curve and apply proven practices at your organization.

For example, at The Personalization Summit this year, you’ll hear insights from Don Peppers, CX pioneer and co-author of the best-selling book, The One-to-One Future, who will be a keynote speaker. Don’s research into customer expectations and groundbreaking customer experiences will inspire you to build and grow a truly customer-centric business.

Karl Wirth, Evergage’s co-founder and CEO and author of One-to-One Personalization in the Age of Machine Learning, will also present the latest advances, innovations and strategic approaches to delivering great customer experiences through personalization, CDP solutions and AI/machine learning.

Our customers have built an impressive level of expertise and knowledge of personalization. By implementing and expanding personalization programs and learning through constant campaign iteration, they know what works in the real world, what has the most impact on their business, and how to innovate in the field of personalization and machine learning. In our panel discussions and workshops we’ll have participation from digital marketing experts. Past speakers have included marketers from Citrix, Carhartt, Lenovo, and more. Hear their success stories and capitalize on their innovative approaches to advance your business.  

4. Connect with Your Peers

Don’t miss this year’s Welcome Reception on Tuesday, September 11th at The Beehive in Boston’s historic South End to kick off the Summit. Co-sponsored by Evergage and services partner Brooks Bell, enjoy hors d'oeuvres and sip on craft cocktails as you mingle with fellow personalization gurus, expert speakers and the Evergage team.

On September 12th, engage in morning and afternoon networking breaks, roundtable discussions during lunch, and a cocktail reception to celebrate the conclusion of Day 1.

And if you’re an Evergage customer joining us on September 13th, roll up your sleeves as you dive into product sessions and participate in hands-on workshops with your peers and Evergagers.

5. Inspire Your Team

Inspire your team by bringing them to The Personalization Summit this year. With numerous breakout sessions, workshops and keynotes, make a plan to divide and conquer. Get together after the event to share notes and resources.

Take advantage of our BOGO sale - buy one pass, and get the second for free. Act fast – the offer expires at the end of June.

Don’t miss out! Register today and visit The Personalization Summit page for more information on the agenda, speakers, venue and more!

Questions, suggestions, comments? Click here to contact the Evergage Summit team!

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