An Interactive Guide to Personalized Website Messages

Evergage Blog

Ideas and Strategies for Real-Time Personalization
An Interactive Guide to Personalized Website Messages

October 8, 2015 by

Evergage clients find creative ways to personalize their websites. The Evergage solution supports numerous methods of personalization. This blog post highlights three examples of personalized messages, presented in an interactive format so you can see them in action!

Inline campaigns

Inline messages deliver blocks of personalized content based on a visitor’s behavior or actions. Marketers often use these messages in order to insert or replace text, images or entire “divs” (sections) on their site without the visitor noticing the change. This enables marketers to easily and seamlessly create personalized experiences to each and every visitor across channels. Here is an example of inline content in the form of an inserted graphical HTML block with a call-to-action (CTA):

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Using Evergage Promote to determine what the reader is interested in, the system dynamically presents the most relevant content for each visitor. Click the following links to see different examples of inline messages that are dynamically presented based on the visitor’s content category preference:

Demand Generation

E-Commerce

Content Publishing

Customer Success

Call-out campaigns

Call-out messages highlight important features and content on your website to drive more engagement. You have the option of showing these messages on click or on hover. These messages are often used in order to point out key information on your site or in your app. Here is an example of a call-out message that appears on hover.

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On Evergage’s website, we use this type of message often. We like to explain the personalizations on our site, so if someone hovers over the “Personalized for You” text, they will see a call-out message explaining how the content has been personalized for them. Hover over this text to see an interactive example of a call-out message.

Pop-up campaigns

Pop-up messages interrupt the user experience to drive a critical action or to promote relevant content or incentives in real time. Pop-up messages can sometimes be annoying, but used judiciously, they can also be very effective. As long as the messages are personalized, add value and are offered at the right time, they work! Here is an example of a pop-up message:

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This message, which slides in, uses Evergage Promote to recommend a blog post to each visitor that they haven’t read yet and is in the blog category they have spent the most time in. Click here to see an interactive pop-up message aimed at disrupting the visitor’s experience in order to communicate something you don’t want them to miss.

There are many different ways to personalize your site. These are just three ideas to get you started. If you’ve got a few of your own examples, we’d love to see them! Please share them in the comments section below.

 

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