87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by Katie Sweet

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

How Evergage is Working with Clients to Enable GDPR Compliance

April 17, 2018 by Karl Wirth

If your company has an online presence, you are probably already familiar with the European Union’s General Data Protection Regulation, otherwise known as GDPR. We want to be clear about how Evergage is thinking about GDPR and how we are helping our clients to enable GDPR compliance in this blog post. We are deeply committed to helping our clients provide a relevant experience to each customer a […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by Karl Wirth

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

A/B Website Testing Is Dead. It’s Been Reborn with Personalization

March 20, 2018 by Karl Wirth

Optimizely recently announced that it will no longer support its free A/B testing plan starting at the end of last month, leaving around 70,000 websites without a testing tool. A recent guest article from Yvonne Koleczek at Venture Beat suggests that “Optimizely has finally decided to call time of death on oversimplified CRO attempts. After all, bad results reflect badly on the tool itself, and […]

Perspectives from Our New Employees from the MyBuys Acquisition

March 15, 2018 by Katie Sweet

It has now been over a month since we announced that Evergage acquired MyBuys. The Evergage team was very excited to have the MyBuys team come aboard to help advance the personalization cause. For this blog post, I spoke with several new team members that joined the company as part of the acquisition: Pari Patel (Customer Success Manager), Evan Frederick (Senior Support Engineer) and Dustin South […]

Evergage Ranked #68 on SaaS 1000 List

March 8, 2018 by Andy Zimmerman

Today we’re pleased to announce that Evergage has been named to the 2018 1st Quarter SaaS 1000 — ranked #68! The rankings take into account each company’s momentum, employee count and growth over the last 6 months. Tom Blue, SaaS 1000 founder, had this to say about this quarter’s list: “The SaaS Sector continues its high growth. In fact, it has increased. This quarter’s Top 1000 compan […]

Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

March 6, 2018 by Katie Sweet

Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting to leave their site as a tactic to lower bounce rates. These tactics have likely proven to be successful in many cases, so marketers keep using them. As consume […]

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by Katie Sweet

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

Personalization Stats and Trends You Should Know

February 26, 2018 by Katie Sweet

Last year, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2017. We’re now administering the 2018 version of the annual survey to understand how personalization practices and attitudes have evolved over the last year and years prior. We’d like to invite you to participate […]

Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

February 22, 2018 by LB Wales IV

We’re less than a month away from The Personalization Forum: San Francisco 2018! Riding the success of our annual Personalization Summit in Boston, we’re taking the show to the West Coast to explore trends and best practices in personalization. Here are the top 3 reasons you should attend: 1. The Time is Now Gartner says that by 2020, smart personalization engines used to recognize customer in […]

International Expansion News — Welcome, Evergage GmbH

February 8, 2018 by Karl Wirth

After sharing the exciting news of our acquisition of MyBuys last week, I am very excited to announce another major development this week. Evergage is expanding its international presence with the launch of Evergage GmbH! The new organization will be focused on selling and delivering Evergage’s personalization platform to companies in the DACH region, encompassing Germany, Austria, Switzerland, […]

Evergage UI Update: New Navigation, Campaign Views and More

February 6, 2018 by T.J. Prebil

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and […]

Evergage Announces Acquisition of MyBuys Business from Magnetic

January 30, 2018 by Karl Wirth

I am excited to share the news of our acquisition of Magnetic’s website and email recommendations business, formerly known as MyBuys. This acquisition brings the benefits of Evergage’s next-generation personalization platform to a large number of retailers who’ve now become Evergage clients. I have kept my eye on MyBuys for many years. The company, which was founded in 2001, became one of th […]