A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur beyond a click. There are also a few vendors that can capture […]
General registration is now open for the fourth annual Evergage Personalization Summit. This year’s theme is Demystifying Machine Learning. Over 300 marketers, product managers and customer experience professionals will gather at Boston’s historic Park Plaza Hotel on September 14th to delve into the current and future of 1:1 personalization in the age of machine learning. Not sure if the Perso […]
Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others were kind enough to share how […]
The world of personalization is rapidly evolving. Consumer expectations of what a great experience looks like regularly change based on the interactions they have with other brands. And technology continues to improve to deliver more impressive one-to-one personalized experiences in real time. It is understandably difficult for most marketers to keep up with all this evolution. At Evergage, we […]
A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]
In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]
![96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]](http://45yxcu3j8we11a8behh74zazl6.wpengine.netdna-cdn.com/wp-content/uploads/2017/04/vector_businesspresentation-180x138.jpg "96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]")
There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that 74% of customers feel frustrated when website content is not personalized. According to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With all this information about how consumers feel about […]
In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it se […]
If you didn’t hear, we weren’t invited back to the annual Adobe Summit in Las Vegas. It seems Adobe has caught on that we’re a competitor! So, instead of exhibiting inside, we decided to do some street marketing outside the venue — a little “guerrilla marketing,” if you will. Why did we do this, you might ask? We wanted to raise attention about claims Adobe makes about its solution for […]
I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]
Our engineering team is pretty incredible. Their work has helped Evergage further solidify our status as the premier real-time personalization platform by deepening our machine learning capabilities, adding numerous new cross-channel features, and continuously improving existing features. Today, we are pleased to announce two more important product enhancements: a new way to schedule campaigns and […]
According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]
Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process unfa […]