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Ideas and Strategies for Real-Time Personalization
2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Data Types You Should Be Using to Create Segments for Personalization

The Data Types You Should Be Using to Create Segments for Personalization

January 13, 2017 by

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]

Top 10 Personalization Tips from 2016

Top 10 Personalization Tips from 2016

December 29, 2016 by

Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t worry, we’ve got you covered. We dug through the archives of our blog posts to pick out our top 10 personalization tips from this year. Read through these posts as you reflect on your 2016 person […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

Evergage Recommend Named Winner in Best in Biz 2016 Awards

Evergage Recommend Named Winner in Best in Biz 2016 Awards

December 1, 2016 by

As we start to wind down 2016 and transition into 2017, we’re thinking a lot about innovation. It’s one of our core values at Evergage and a major element of our culture. We look to continuously advance what’s possible in the world of personalization and customer experience, and we strive to tackle challenges in innovative ways every day. Of course, many companies claim to care about innovat […]

5 Tips for Explaining Personalization to Your Family This Thanksgiving

5 Tips for Explaining Personalization to Your Family This Thanksgiving

November 23, 2016 by

If personalization plays a major role in your job, then you may be like me — you struggle to explain it effectively when people outside the industry ask what you do. Nine times out of ten my conversations go like this: after I give a brief overview of behavioral tracking and personalized experiences, the person I’m speaking with says, “so… like those ads that follow me around the inter […]

4 Ways to Become a Personalization Ninja

4 Ways to Become a Personalization Ninja

November 21, 2016 by

You’ve heard it at countless conferences: personalization is the next big frontier in online marketing. Seventy-seven percent of marketers say real-time personalization is crucial to growing their online business. So the question becomes, how do you make personalization a reality for your business without blowing up your budget like the Death Star? The exciting thing is, there are now affordable […]

Introducing Evergage Guardian – Machine Learning for the Marketer

Introducing Evergage Guardian – Machine Learning for the Marketer

November 16, 2016 by

According to IBM, every day 2.5 exabytes (or 2.5 quintillion bytes) of data is produced throughout the world. Since you probably have no idea what an exabytes is – I don’t – that may not sound like a lot of data, but it is. In fact, it’s the equivalent of producing 250,000 Libraries of Congress or 90 years of HD video every single day! Seems hard to believe, right? But given all of the pi […]

A (Completely Unbiased) Guide to Picking a Personalization Vendor

A (Completely Unbiased) Guide to Picking a Personalization Vendor

November 11, 2016 by

“Personalization” is a term you hear a lot in marketing these days. Research analysts regularly release great new findings that indicate customers want personalized experiences. For example, according to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And marketers are doing their part to create personalized exp […]

Try Evergage for Free with 15-Day Proof of Concept

Try Evergage for Free with 15-Day Proof of Concept

November 2, 2016 by

I talk to marketers all the time who have wanted to personalize their digital experiences for months but still haven’t gotten started. They know that personalization will provide better experiences for their visitors and customers and drive results for their businesses, but they’re hesitating. They worry it will take too long to set up and that they will need to put in a lot of time and money […]