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Ideas and Strategies for Real-Time Personalization
International Expansion News — Welcome, Evergage GmbH

International Expansion News — Welcome, Evergage GmbH

February 8, 2018 by

After sharing the exciting news of our acquisition of MyBuys last week, I am very excited to announce another major development this week. Evergage is expanding its international presence with the launch of Evergage GmbH! The new organization will be focused on selling and delivering Evergage’s personalization platform to companies in the DACH region, encompassing Germany, Austria, Switzerland, […]

Evergage UI Update: New Navigation, Campaign Views and More

Evergage UI Update: New Navigation, Campaign Views and More

February 6, 2018 by

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and […]

Evergage Announces Acquisition of MyBuys Business from Magnetic

Evergage Announces Acquisition of MyBuys Business from Magnetic

January 30, 2018 by

I am excited to share the news of our acquisition of Magnetic’s website and email recommendations business, formerly known as MyBuys. This acquisition brings the benefits of Evergage’s next-generation personalization platform to a large number of retailers who’ve now become Evergage clients. I have kept my eye on MyBuys for many years. The company, which was founded in 2001, became one of th […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

3 Steps to Design Consistency for Your Personalized Experiences

3 Steps to Design Consistency for Your Personalized Experiences

January 10, 2018 by

Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels like the site is relevant and easy to use. At least, that’s the idea. But your personalized experience can feel a bit disjointed i […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]

What Is Data Science and Why Do Marketers Care?

What Is Data Science and Why Do Marketers Care?

December 21, 2017 by

As technology has evolved to allow for real-time, one-to-one personalization, data scientists are getting more involved in marketing. As a result, the world of personalization is increasingly intersecting with the world of data science. But what do data scientists do? What is their role in the process? We set out to answer that question with last week’s webinar, “A Marketer’s Q&A with a […]

The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]

What to Look for in Personalization Technology for 2018

What to Look for in Personalization Technology for 2018

December 8, 2017 by

As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was ready for it, it seemed like too big of an u […]

The Personalization Technology Build vs. Buy Conundrum, Part 1

The Personalization Technology Build vs. Buy Conundrum, Part 1

November 28, 2017 by

As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy a vendor solution. We understand the debate. Larger companies have teams of talented engineers who play a vital role in hel […]

The One-to-One Personalization Dream Is Now a Reality

The One-to-One Personalization Dream Is Now a Reality

November 15, 2017 by

Over the years I have spoken to thousands of marketers and digital professionals about their personalization efforts and their ideas for one-to-one personalization. Throughout those conversations, one important thing has stood out: marketers have a dream. They want to communicate with their customers and prospects as individuals at the one-to-one level across digital channels. They have had this d […]

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

November 10, 2017 by

If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But what data do you need to create a complete picture of an individual? In the spirit of Th […]