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Ideas and Strategies for Real-Time Personalization
Personalization Stats and Trends

Personalization Stats and Trends

February 16, 2017 by

Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017 by

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program mak […]

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

February 6, 2017 by

At Evergage, we’re relentlessly focused on helping marketers become superheroes. By this we mean empowering individuals to achieve more than previously possible when it comes to implementing campaigns that deliver business results. In fact, there aren’t other solutions that enable a non-technical user – often in under an hour –  to build and deploy cross-channel campaigns that personaliz […]

4 Must-Have Components of Cross-Channel Personalization

4 Must-Have Components of Cross-Channel Personalization

January 27, 2017 by

Cross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5% of businesses believe they’re truly organized to deliver great, cross-channel experiences.   Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketing a […]

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

January 24, 2017 by

When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before looking at […]

2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Data Types You Should Be Using to Create Segments for Personalization

The Data Types You Should Be Using to Create Segments for Personalization

January 13, 2017 by

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]

Top 10 Personalization Tips from 2016

Top 10 Personalization Tips from 2016

December 29, 2016 by

Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t worry, we’ve got you covered. We dug through the archives of our blog posts to pick out our top 10 personalization tips from this year. Read through these posts as you reflect on your 2016 person […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]