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Ideas and Strategies for Real-Time Personalization
Content Marketing Opportunities to Explore: Stats Roundup

Content Marketing Opportunities to Explore: Stats Roundup

April 27, 2017 by

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]

96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]

96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]

April 25, 2017 by

There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that 74% of customers feel frustrated when website content is not personalized. According to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With all this information about how consumers feel about […]

Transparency in an Age of Machine Learning

Transparency in an Age of Machine Learning

April 20, 2017 by

In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it se […]

How Evergage Crashed the Adobe Summit This Year

How Evergage Crashed the Adobe Summit This Year

April 13, 2017 by

If you didn’t hear, we weren’t invited back to the annual Adobe Summit in Las Vegas. It seems Adobe has caught on that we’re a competitor! So, instead of exhibiting inside, we decided to do some street marketing outside the venue — a little “guerrilla marketing,” if you will. Why did we do this, you might ask? We wanted to raise attention about claims Adobe makes about its solution for […]

Evergage Named a Strong Performer Among Digital Intelligence Platforms

Evergage Named a Strong Performer Among Digital Intelligence Platforms

April 6, 2017 by

I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]

Introducing Campaign Scheduler & Debugger

Introducing Campaign Scheduler & Debugger

April 3, 2017 by

Our engineering team is pretty incredible. Their work has helped Evergage further solidify our status as the premier real-time personalization platform by deepening our machine learning capabilities, adding numerous new cross-channel features, and continuously improving existing features. Today, we are pleased to announce two more important product enhancements: a new way to schedule campaigns and […]

What Adobe Doesn’t Want You To Know About Real-Time Personalization

What Adobe Doesn’t Want You To Know About Real-Time Personalization

March 28, 2017 by

According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]

Cross-Category, Machine Learning Recommendations

Cross-Category, Machine Learning Recommendations

March 22, 2017 by

Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process unfa […]

4 Ways to Use Personalization on Your Media or Entertainment Site

4 Ways to Use Personalization on Your Media or Entertainment Site

March 17, 2017 by

As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. P […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]

Personalization Stats and Trends

Personalization Stats and Trends

February 16, 2017 by

Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017 by

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program mak […]