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Ideas and Strategies for Real-Time Personalization
The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]

What to Look for in Personalization Technology for 2018

What to Look for in Personalization Technology for 2018

December 8, 2017 by

As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was ready for it, it seemed like too big of an u […]

The Personalization Technology Build vs. Buy Conundrum, Part 1

The Personalization Technology Build vs. Buy Conundrum, Part 1

November 28, 2017 by

As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy a vendor solution. We understand the debate. Larger companies have teams of talented engineers who play a vital role in hel […]

The One-to-One Personalization Dream Is Now a Reality

The One-to-One Personalization Dream Is Now a Reality

November 15, 2017 by

Over the years I have spoken to thousands of marketers and digital professionals about their personalization efforts and their ideas for one-to-one personalization. Throughout those conversations, one important thing has stood out: marketers have a dream. They want to communicate with their customers and prospects as individuals at the one-to-one level across digital channels. They have had this d […]

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

November 10, 2017 by

If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But what data do you need to create a complete picture of an individual? In the spirit of Th […]

Don’t Let Adobe Dash Your Personalization Hopes and Dreams

Don’t Let Adobe Dash Your Personalization Hopes and Dreams

November 8, 2017 by

I speak with a lot of marketers about their current technology stack, and I’ve noticed that there are certain themes that come up again and again. Many marketers in large organizations use some kind of personalization technology, or they have colleagues in other divisions that do. Often, a person’s experiences with Adobe have set their expectations for what’s possible with personalization. C […]

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

November 2, 2017 by

Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But testing can be more complicated than it appears. How do you decide what […]

How Machine Learning Scales One-to-One Personalization

How Machine Learning Scales One-to-One Personalization

October 27, 2017 by

The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social media,” “account-based marketing,” and even “personalization” become buzzword […]

Evergage Guardian – Machine Learning Analytics

Evergage Guardian – Machine Learning Analytics

October 25, 2017 by

Several months ago, we announced an ambitious and groundbreaking new capability of our real-time personalization platform called Evergage Guardian. Guardian harnesses the power of machine learning to help marketers and other business users sort through mountains of analytics data and determine which metrics need to be prioritized. We’d like to invite our customers to check out the new version o […]

Using Evergage to Enforce Consistent Messaging in Email Signatures

Using Evergage to Enforce Consistent Messaging in Email Signatures

October 20, 2017 by

Employees across your organization send emails to prospects, customers, vendors, partners and job seekers every day. As a result, your employees’ email signatures are a reflection of your company. You likely already know this, so you probably have an existing template that each employee fills out with their own information and uses as their signature. This allows for consistency in all the email […]

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

October 13, 2017 by

As marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to relevant audiences and individuals using personalization. […]

Managing Internal Objections to Adopting Personalization

Managing Internal Objections to Adopting Personalization

October 10, 2017 by

In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers are still getting in the way. We often hear this from Evergage prospects. We hear that it “just isn’t the right time” to […]

My Experience at The Personalization Summit 2017

My Experience at The Personalization Summit 2017

October 5, 2017 by

Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: What is personalization, and what should I be doin […]