Demand Gen and ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Marketing and Business Development: An ABM Love Story

Marketing and Business Development: An ABM Love Story

October 17, 2017 by

There’s often debate on whether or not Business Development Representatives (BDRs), or Lead Development Reps, should report into the sales or marketing department. Regardless of where they sit, it doesn’t change the fact that they need to be closely aligned to both sales and marketing. BDRs have a tough job, and it’s important to recognize how much influence these teams have on target accoun […]

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

October 13, 2017 by

As marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to relevant audiences and individuals using personalization. […]

Managing Internal Objections to Adopting Personalization

Managing Internal Objections to Adopting Personalization

October 10, 2017 by

In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers are still getting in the way. We often hear this from Evergage prospects. We hear that it “just isn’t the right time” to […]

My Experience at The Personalization Summit 2017

My Experience at The Personalization Summit 2017

October 5, 2017 by

Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: What is personalization, and what should I be doin […]

4 Key Use Cases for Triggered Emails

4 Key Use Cases for Triggered Emails

October 3, 2017 by

We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — making a snap judgment based on the sender or subject line. You probably feel similar about your own cluttered inboxes. According to the Radicati Group, 269 billion e […]

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

September 28, 2017 by

“I’m not a technical person” is perhaps my least favorite excuse from clients. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily. However, I can not like something but still understand it. I know what people are actually saying when they tell me they are “not a technical person.” T […]

What We’ll Be Saying About Today’s Websites in 10 Years

What We’ll Be Saying About Today’s Websites in 10 Years

September 26, 2017 by

Do you remember what websites looked like in the early days of the internet? They were revolutionary at the time, but looking back, they look quite primitive compared to today’s experiences. Even if we only go back 10 years, we see an enormous shift. Don’t know exactly what I mean? Using the Ten Years Ago site, let’s journey back to 2007 to take a peek at what a few popular websites looked l […]

Building an ABM Framework: The 5 P’s to Success (Part 2)

Building an ABM Framework: The 5 P’s to Success (Part 2)

September 19, 2017 by

As the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of building an ABM framework. I described the first two P’s in my post last […]

Now Use Evergage to Send Triggered Email Messages

Now Use Evergage to Send Triggered Email Messages

September 15, 2017 by

As I alluded to last month, it’s an exciting time to be at Evergage. There’s a ton of momentum at the company on so many different levels – adding new customers and deepening our existing relationships, partnering with leading services companies, hosting The Personalization Summit, expanding the business with new staff and office space, introducing new features and enhancements, and more. Ye […]

Building an ABM Framework: The 5 P’s to Success (Part 1)

Building an ABM Framework: The 5 P’s to Success (Part 1)

September 12, 2017 by

When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thirty-one million results. With this much information on ABM floating around, it can be hard to figure out where to begin. While it is true that, organizationally, each company will approach ABM differently, bui […]

A Behind-the-Scenes Look at Our Personalization Campaigns

A Behind-the-Scenes Look at Our Personalization Campaigns

September 8, 2017 by

At Evergage, we firmly believe in the importance of practicing what we preach. We regularly discuss the benefits of personalization on this blog, so how would it look if we didn’t use personalization ourselves? Our marketing team uses the Evergage platform to deliver a wide variety of personalized experiences for our prospects and customers. With considerable experience under our belts, we know […]

How Evergage Selects its Partners

How Evergage Selects its Partners

September 6, 2017 by

Earlier this year I joined Evergage as SVP of Partnerships and Corporate Development. After conducting significant research on the space, I recognized the Evergage platform as the market-leading solution. So it was no surprise to me when some of the leading research firms recognized this as well. Forrester included Evergage as a strong performer in “The Forrester Wave™: Digital Intelligence Pl […]

What Behavioral Data Do You Need for One-to-One Personalization?

What Behavioral Data Do You Need for One-to-One Personalization?

September 1, 2017 by

If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if you could only uncover his interests and his reason for visiting the store by observing him? In that case, you wou […]