Demand Gen and ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How Content Recommendations Drive Blog Engagement for Datto, Inc.

How Content Recommendations Drive Blog Engagement for Datto, Inc.

August 18, 2017 by

These days, many B2B sites operate as a media or publisher site. While they remain focused on driving conversions and generating leads, they also want to increase engagement with the rich content they are continuously creating to educate the market and demonstrate their thought leadership. This publisher focus results in a challenge that most blog managers are familiar with: you drive traffic to a […]

Save Time and Gain New Insights with Recent Evergage Product Enhancements

Save Time and Gain New Insights with Recent Evergage Product Enhancements

August 15, 2017 by

As someone who works in product marketing at Evergage, I’m in an enviable position. Not only do I get to work for a company who’s built the industry’s premier real-time personalization solution, but I also get an inside look at all the exciting updates our engineering team is working on. Although I can’t reveal all the details just yet, the capabilities and features on our near-term roadma […]

4 Use Cases for Personalizing Emails at Open Time

4 Use Cases for Personalizing Emails at Open Time

August 11, 2017 by

According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of course, email remains a relatively low-cost method of communication that marketers can use to build and maintain relationships with cu […]

Evergage Series C Funding Announcement: Poised for Growth

Evergage Series C Funding Announcement: Poised for Growth

August 9, 2017 by

At Evergage, we know that the future of the internet is personalized. Personalization will play an increasingly important role in all digital (and human) interactions as consumers demand to be treated as individuals and marketers recognize the impact personalization has on the customer experience (and the bottom line). The most successful companies are those that recognize each customer and prospe […]

How to Conduct Initial Research for Your Personalization Strategy

How to Conduct Initial Research for Your Personalization Strategy

August 1, 2017 by

When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize success over time. Even if it is simplistic, a defined strategy wil […]

Avoid Personalization “Point Solution” Headaches with Evergage

Avoid Personalization “Point Solution” Headaches with Evergage

July 25, 2017 by

As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included 5,831 solutions — up from 3,874 last year and 1,800 in 2015. Mos […]

Using Real-Time Weather Conditions for Website Personalization

Using Real-Time Weather Conditions for Website Personalization

July 20, 2017 by

Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when delivering messages or offers to customers. Of course, the weather differs based on location. […]

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

July 13, 2017 by

Every person in this world is unique. Each has his or her own preferences, behaviors and attributes. So if no two people are exactly the same, why treat them the same in your marketing? Consumers and business buyers are also demanding to be treated as the unique individuals they are. With so much to choose from on the internet, they are giving their time and attention to those companies that provi […]

Breaking Down Forrester’s Definition of Personalization

Breaking Down Forrester’s Definition of Personalization

June 30, 2017 by

Last week, James McCormick, Principal Analyst at Forrester Research, was a guest presenter for a webinar with our CEO, Karl Wirth, entitled “Digital Intelligence: The Key to Delivering Personalized Customer Experiences.” In the webinar, they explored a key challenge facing marketers across industries: the experience delivery gap, originally identified by Bain and Company back in 2005. Back the […]

So You Think You Know Personalization? [Quiz]

So You Think You Know Personalization? [Quiz]

June 27, 2017 by

When it comes to personalization, consumer expectations have changed. In fact, 78% of consumers will only respond to offers if they have been personalized based on their previous engagement with your brand. No matter what industry you’re in, from B2C e-commerce to B2B technology to financial services, the only way to truly market to a consumer nowadays is by giving her a unique buying experience […]

The 6 Marketing Channels You Should Be Personalizing

The 6 Marketing Channels You Should Be Personalizing

June 23, 2017 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume that they are. The typical digital consumer now owns 3.64 connected devices. Forrester predicts that by 2021, 40% of in-store sales will be influenced by the internet. And even in fina […]

How to Use Machine Learning for Demand Generation (with Examples)

How to Use Machine Learning for Demand Generation (with Examples)

June 20, 2017 by

Traditionally, machine-learning personalization has been used by e-commerce sites. As a refresher, machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content or experience for each and every visitor. As a consumer, you have probably experienced this type of personalization across the internet in the form of product recommendations […]

How to Create Account-Specific Website Experiences in Evergage

How to Create Account-Specific Website Experiences in Evergage

June 16, 2017 by

Over the past few years, we’ve been working to align our marketing and sales teams to target specific accounts as part of an account-based marketing (ABM) strategy. Last year we implemented industry ABM experiences on our site, and early this year we turned our attention to named account ABM. Last week we published a blog post explaining each of those types of ABM strategies which included examp […]