Demand Gen and ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How to Use Machine Learning for Demand Generation (with Examples)

How to Use Machine Learning for Demand Generation (with Examples)

June 20, 2017 by

Traditionally, machine-learning personalization has been used by e-commerce sites. As a refresher, machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content or experience for each and every visitor. As a consumer, you have probably experienced this type of personalization across the internet in the form of product recommendations […]

How to Create Account-Specific Website Experiences in Evergage

How to Create Account-Specific Website Experiences in Evergage

June 16, 2017 by

Over the past few years, we’ve been working to align our marketing and sales teams to target specific accounts as part of an account-based marketing (ABM) strategy. Last year we implemented industry ABM experiences on our site, and early this year we turned our attention to named account ABM. Last week we published a blog post explaining each of those types of ABM strategies which included examp […]

Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types

Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types

June 8, 2017 by

Account-Based Marketing (ABM) has exploded in popularity within the last few years. According to SiriusDecisions, ABM is a strategic approach that focuses on aligning demand creation programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts. Marketers are recognizing that need to focus on specific accounts. According to recent resea […]

The Value of Non-Click Behavioral Data for Personalization

The Value of Non-Click Behavioral Data for Personalization

June 6, 2017 by

A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur beyond a click. There are also a few vendors that can capture […]

Top 5 Reasons to Attend the Evergage Personalization Summit 2017

Top 5 Reasons to Attend the Evergage Personalization Summit 2017

June 1, 2017 by

General registration is now open for the fourth annual Evergage Personalization Summit. This year’s theme is Demystifying Machine Learning. Over 300 marketers, product managers and customer experience professionals will gather at Boston’s historic Park Plaza Hotel on September 14th to delve into the current and future of 1:1 personalization in the age of machine learning. Not sure if the Perso […]

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

May 30, 2017 by

B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a parallel. But the online experience is critical to get right. SiriusDecisions has reported that 67% of the bu […]

How Real-Time Personalization Augments Marketing Automation

How Real-Time Personalization Augments Marketing Automation

May 25, 2017 by

These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to marketing messages when we’re treated as individuals by a company that truly knows us, as opposed to being treated like everyone else. And, as a result of the personalized experiences we receive fr […]

4 Takeaways from Forrester’s Digital Transformation Event

4 Takeaways from Forrester’s Digital Transformation Event

May 22, 2017 by

Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others were kind enough to share how […]

Firmographic Data to Drive Account-Based Marketing Initiatives

Firmographic Data to Drive Account-Based Marketing Initiatives

May 16, 2017 by

If you’re a B2B marketer focused on account-based marketing or demand generation strategies for your company, we have some exciting news for you. Evergage B2B Detect now includes rich firmographic data from more than 35 million companies! Originally introduced more than two years ago, B2B Detect enables marketers to deliver truly personalized experiences by targeting visitors based on their com […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

May 10, 2017 by

Are you headed to SiriusDecisions 2017 Summit in Las Vegas next week? I’ll be there with several Evergage colleagues, and we can’t wait!  While you’re doing some research to figure out which shows you’ll see and what restaurants to try, don’t forget to think about which Summit sessions you’ll attend. As usual, there is a great selection of speakers and content lined up for the event, […]

The State of Personalization in 2017

The State of Personalization in 2017

May 4, 2017 by

The world of personalization is rapidly evolving. Consumer expectations of what a great experience looks like regularly change based on the interactions they have with other brands. And technology continues to improve to deliver more impressive one-to-one personalized experiences in real time. It is understandably difficult for most marketers to keep up with all this evolution.   At Evergage, we […]

4 Ideas for Starting Small with Website Personalization

4 Ideas for Starting Small with Website Personalization

May 2, 2017 by

A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]