Demand Gen & ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Personalization Stats and Trends

Personalization Stats and Trends

February 16, 2017 by

Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017 by

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program mak […]

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

February 6, 2017 by

At Evergage, we’re relentlessly focused on helping marketers become superheroes. By this we mean empowering individuals to achieve more than previously possible when it comes to implementing campaigns that deliver business results. In fact, there aren’t other solutions that enable a non-technical user – often in under an hour –  to build and deploy cross-channel campaigns that personaliz […]

How One Tech Company Personalized Its Site Navigation to Improve Conversions

How One Tech Company Personalized Its Site Navigation to Improve Conversions

February 3, 2017 by

It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]

4 Must-Have Components of Cross-Channel Personalization

4 Must-Have Components of Cross-Channel Personalization

January 27, 2017 by

Cross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5% of businesses believe they’re truly organized to deliver great, cross-channel experiences.   Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketing a […]

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

January 24, 2017 by

When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before looking at […]

13 Website Personalization Tactics for Higher Education

13 Website Personalization Tactics for Higher Education

January 20, 2017 by

With 58% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools […]

2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Data Types You Should Be Using to Create Segments for Personalization

The Data Types You Should Be Using to Create Segments for Personalization

January 13, 2017 by

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]