Demand Gen and ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Importance of Personalization for Financial Services [Infographic]

The Importance of Personalization for Financial Services [Infographic]

February 9, 2018 by

Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, views your emails, calls your call centers, or visits your branch is unique. Each person is looking to accomplish her ow […]

International Expansion News — Welcome, Evergage GmbH

International Expansion News — Welcome, Evergage GmbH

February 8, 2018 by

After sharing the exciting news of our acquisition of MyBuys last week, I am very excited to announce another major development this week. Evergage is expanding its international presence with the launch of Evergage GmbH! The new organization will be focused on selling and delivering Evergage’s personalization platform to companies in the DACH region, encompassing Germany, Austria, Switzerland, […]

Evergage UI Update: New Navigation, Campaign Views and More

Evergage UI Update: New Navigation, Campaign Views and More

February 6, 2018 by

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and […]

5 Ways B2B SaaS Companies Can Use Triggered Emails

5 Ways B2B SaaS Companies Can Use Triggered Emails

February 2, 2018 by

Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, company, industry, etc. This level of […]

Evergage Announces Acquisition of MyBuys Business from Magnetic

Evergage Announces Acquisition of MyBuys Business from Magnetic

January 30, 2018 by

I am excited to share the news of our acquisition of Magnetic’s website and email recommendations business, formerly known as MyBuys. This acquisition brings the benefits of Evergage’s next-generation personalization platform to a large number of retailers who’ve now become Evergage clients. I have kept my eye on MyBuys for many years. The company, which was founded in 2001, became one of th […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

Personalization Examples for Financial Services and Insurance

Personalization Examples for Financial Services and Insurance

January 23, 2018 by

In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. Why is that? More and more companies are providing personalized experiences across digital and in-person channels — beyond just the first few brands that may come to mind like Amazon, Netflix and Spotify. And as more compa […]

ABM Account Selection & Marketing Program Commitments to Sales

ABM Account Selection & Marketing Program Commitments to Sales

January 19, 2018 by

In my first two blog posts on Building an ABM Framework, I shared how we organized and executed on our plan for the account-based marketing program at Evergage. In this post, I want to home in on how we outlined exactly what the sales team is getting when they select an account for the ABM program and how we solidified our list of target accounts together. I want to help answer the questions: “h […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

January 12, 2018 by

Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to download an eBook, sign up for a newsletter, request a demo, or make a purchase, a CTA button is what you use to draw the visitors’ attention and get them to click. A lot of research and testing ha […]

3 Steps to Design Consistency for Your Personalized Experiences

3 Steps to Design Consistency for Your Personalized Experiences

January 10, 2018 by

Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels like the site is relevant and easy to use. At least, that’s the idea. But your personalized experience can feel a bit disjointed i […]

Top 6 Financial Services Customer Experience Trends to Watch in 2018

Top 6 Financial Services Customer Experience Trends to Watch in 2018

January 4, 2018 by

In the year ahead — and well beyond — financial services organizations will be shifting their strategic focus to the “customer experience,” or CX. Not to worry, though, there won’t be any less concern about operational efficiency or profitability, but changing customer expectations and competitive pressures will require a new approach to pretty much everything involving today’s tech sa […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]