E-commerce Optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Using Segmentation to Spot Personalization Opportunities

Using Segmentation to Spot Personalization Opportunities

February 20, 2018 by

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site […]

The Answer is Clear for Toys R Us: Hyper-Personalization

The Answer is Clear for Toys R Us: Hyper-Personalization

February 15, 2018 by

Last month, large children’s toy retailer Toys R Us announced that it would be closing one-fifth of its store locations as part of its bankruptcy reorganization plans. For most consumers, this news isn’t surprising. It no longer makes sense to go to a Toys R Us store or even to visit the Toys R Us website when you can find any product you want on Amazon — often at a cheaper price with better […]

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

February 13, 2018 by

It may get less attention, but the B2B e-commerce industry is on track to reach US $1 Trillion (twice the size of B2C e-commerce) by 2020 as estimated by Forrester. Brian Beck, SVP of E-Commerce & Omni-Channel Strategy at Guidance, believes that it could be even larger if B2B companies provided the easier-to-use online experiences that their customers are asking for. After all, B2B buyers are […]

International Expansion News — Welcome, Evergage GmbH

International Expansion News — Welcome, Evergage GmbH

February 8, 2018 by

After sharing the exciting news of our acquisition of MyBuys last week, I am very excited to announce another major development this week. Evergage is expanding its international presence with the launch of Evergage GmbH! The new organization will be focused on selling and delivering Evergage’s personalization platform to companies in the DACH region, encompassing Germany, Austria, Switzerland, […]

Evergage UI Update: New Navigation, Campaign Views and More

Evergage UI Update: New Navigation, Campaign Views and More

February 6, 2018 by

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and […]

Evergage Announces Acquisition of MyBuys Business from Magnetic

Evergage Announces Acquisition of MyBuys Business from Magnetic

January 30, 2018 by

I am excited to share the news of our acquisition of Magnetic’s website and email recommendations business, formerly known as MyBuys. This acquisition brings the benefits of Evergage’s next-generation personalization platform to a large number of retailers who’ve now become Evergage clients. I have kept my eye on MyBuys for many years. The company, which was founded in 2001, became one of th […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

3 Steps to Design Consistency for Your Personalized Experiences

3 Steps to Design Consistency for Your Personalized Experiences

January 10, 2018 by

Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels like the site is relevant and easy to use. At least, that’s the idea. But your personalized experience can feel a bit disjointed i […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

December 27, 2017 by

Most e-commerce professionals are not newbies to the world of personalization. At the very least, most utilize product recommendations on their websites. But personalization encompasses more than just product recommendations, and not all product recommendations are truly personalized to the individual. As we head into 2018, even e-commerce pros that are well-versed in personalization are going to […]

What Is Data Science and Why Do Marketers Care?

What Is Data Science and Why Do Marketers Care?

December 21, 2017 by

As technology has evolved to allow for real-time, one-to-one personalization, data scientists are getting more involved in marketing. As a result, the world of personalization is increasingly intersecting with the world of data science. But what do data scientists do? What is their role in the process? We set out to answer that question with last week’s webinar, “A Marketer’s Q&A with a […]

The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]