E-commerce Optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Cross-Category, Machine Learning Recommendations

Cross-Category, Machine Learning Recommendations

March 22, 2017 by

Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process unfa […]

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

March 14, 2017 by

Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what you […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]

How to Add and Test Dynamic Open-Time Content to Your Emails

How to Add and Test Dynamic Open-Time Content to Your Emails

March 7, 2017 by

At Evergage, we’re doing some pretty amazing things – dare I say magical – with email. Just by inserting a few lines of HTML code from Evergage into an email campaign, marketers can transform an otherwise simple email to one that’s truly personalized for each and every recipient. In my last post on the Evergage blog, I wrote about how to send one-to-one product recommendations in emails th […]

Machine-Learning Personalization Across the E-Commerce Site [Infographic]

Machine-Learning Personalization Across the E-Commerce Site [Infographic]

March 3, 2017 by

When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any retail site, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-le […]

Personalization Stats and Trends

Personalization Stats and Trends

February 16, 2017 by

Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017 by

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program mak […]

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

Evergage Improves Cross-Channel Support with Visual Editor Enhancements

February 6, 2017 by

At Evergage, we’re relentlessly focused on helping marketers become superheroes. By this we mean empowering individuals to achieve more than previously possible when it comes to implementing campaigns that deliver business results. In fact, there aren’t other solutions that enable a non-technical user – often in under an hour –  to build and deploy cross-channel campaigns that personaliz […]

How to Use Social Proof Without Asking Your Customers to Do Anything

How to Use Social Proof Without Asking Your Customers to Do Anything

January 31, 2017 by

Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, sometimes several days later. To help shoppers feel more confident in their decisions and make the choice to buy, many r […]

4 Must-Have Components of Cross-Channel Personalization

4 Must-Have Components of Cross-Channel Personalization

January 27, 2017 by

Cross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5% of businesses believe they’re truly organized to deliver great, cross-channel experiences.   Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketing a […]

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

January 24, 2017 by

When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before looking at […]

2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]