E-commerce Optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

June 13, 2017 by

We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the e-commerce shopping journey is unique for each shopper. One shopper may start his journey on a PDP and go straight to checkout. Another m […]

The Value of Non-Click Behavioral Data for Personalization

The Value of Non-Click Behavioral Data for Personalization

June 6, 2017 by

A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur beyond a click. There are also a few vendors that can capture […]

Top 5 Reasons to Attend the Evergage Personalization Summit 2017

Top 5 Reasons to Attend the Evergage Personalization Summit 2017

June 1, 2017 by

General registration is now open for the fourth annual Evergage Personalization Summit. This year’s theme is Demystifying Machine Learning. Over 300 marketers, product managers and customer experience professionals will gather at Boston’s historic Park Plaza Hotel on September 14th to delve into the current and future of 1:1 personalization in the age of machine learning. Not sure if the Perso […]

4 Takeaways from Forrester’s Digital Transformation Event

4 Takeaways from Forrester’s Digital Transformation Event

May 22, 2017 by

Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others were kind enough to share how […]

8 Ways to Grow E-Commerce Loyalty with Personalized Experiences

8 Ways to Grow E-Commerce Loyalty with Personalized Experiences

May 18, 2017 by

When it comes to e-commerce loyalty, there are two types: the type that brings a one-time buyer back to make a second and third purchase, and the type that drives a person to become a regular shopper over the long term. Creating personalized experiences across channels that are relevant at the individual level can help you develop both types of e-commerce loyalty. In this post, I’ll describe a f […]

The State of Personalization in 2017

The State of Personalization in 2017

May 4, 2017 by

The world of personalization is rapidly evolving. Consumer expectations of what a great experience looks like regularly change based on the interactions they have with other brands. And technology continues to improve to deliver more impressive one-to-one personalized experiences in real time. It is understandably difficult for most marketers to keep up with all this evolution.   At Evergage, we […]

4 Ideas for Starting Small with Website Personalization

4 Ideas for Starting Small with Website Personalization

May 2, 2017 by

A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]

Content Marketing Opportunities to Explore: Stats Roundup

Content Marketing Opportunities to Explore: Stats Roundup

April 27, 2017 by

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]

96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]

96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]

April 25, 2017 by

There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that 74% of customers feel frustrated when website content is not personalized. According to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With all this information about how consumers feel about […]

Transparency in an Age of Machine Learning

Transparency in an Age of Machine Learning

April 20, 2017 by

In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it se […]

Why E-Commerce Merchandisers Should Care About Personalization

Why E-Commerce Merchandisers Should Care About Personalization

April 18, 2017 by

These days, consumers expect personalized digital experiences. Forrester found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And according to Infosys, 59% of customers say that personalization influences their shopping decisions. When many think about e-commerce personalization, they think about product recommendations. […]

How Evergage Crashed the Adobe Summit This Year

How Evergage Crashed the Adobe Summit This Year

April 13, 2017 by

If you didn’t hear, we weren’t invited back to the annual Adobe Summit in Las Vegas. It seems Adobe has caught on that we’re a competitor! So, instead of exhibiting inside, we decided to do some street marketing outside the venue — a little “guerrilla marketing,” if you will. Why did we do this, you might ask? We wanted to raise attention about claims Adobe makes about its solution for […]

How One Retailer Leverages Shopper Intent Across Its Site

How One Retailer Leverages Shopper Intent Across Its Site

April 11, 2017 by

Many retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site. Beyond tradition […]