E-commerce Optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

April 20, 2018 by

The online experience plays an important role in the decisions shoppers make offline — and the influence of digital on the in-store experience is only going to grow. In fact, by 2022, Forrester expects the internet to influence 41% of in-store sales during customers' purchase journey. As the importance of digital channels increases, retailers are looking to provide better experiences that keep s […]

How Evergage is Working with Clients to Enable GDPR Compliance

How Evergage is Working with Clients to Enable GDPR Compliance

April 17, 2018 by

If your company has an online presence, you are probably already familiar with the European Union’s General Data Protection Regulation, otherwise known as GDPR. We want to be clear about how Evergage is thinking about GDPR and how we are helping our clients to enable GDPR compliance in this blog post. We are deeply committed to helping our clients provide a relevant experience to each customer a […]

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

April 10, 2018 by

At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learnin […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

A/B Website Testing Is Dead. It’s Been Reborn with Personalization

A/B Website Testing Is Dead. It’s Been Reborn with Personalization

March 20, 2018 by

Optimizely recently announced that it will no longer support its free A/B testing plan starting at the end of last month, leaving around 70,000 websites without a testing tool. A recent guest article from Yvonne Koleczek at Venture Beat suggests that “Optimizely has finally decided to call time of death on oversimplified CRO attempts. After all, bad results reflect badly on the tool itself, and […]

Perspectives from Our New Employees from the MyBuys Acquisition

Perspectives from Our New Employees from the MyBuys Acquisition

March 15, 2018 by

It has now been over a month since we announced that Evergage acquired MyBuys. The Evergage team was very excited to have the MyBuys team come aboard to help advance the personalization cause. For this blog post, I spoke with several new team members that joined the company as part of the acquisition: Pari Patel (Customer Success Manager), Evan Frederick (Senior Support Engineer) and Dustin South […]

Evergage Ranked #68 on SaaS 1000 List

Evergage Ranked #68 on SaaS 1000 List

March 8, 2018 by

Today we’re pleased to announce that Evergage has been named to the 2018 1st Quarter SaaS 1000 — ranked #68! The rankings take into account each company’s momentum, employee count and growth over the last 6 months. Tom Blue, SaaS 1000 founder, had this to say about this quarter’s list: “The SaaS Sector continues its high growth. In fact, it has increased. This quarter’s Top 1000 compan […]

Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

March 6, 2018 by

Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting to leave their site as a tactic to lower bounce rates. These tactics have likely proven to be successful in many cases, so marketers keep using them. As consume […]

Planning for Personalization in 2018: Starting With What’s Possible

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

Personalization Stats and Trends You Should Know

Personalization Stats and Trends You Should Know

February 26, 2018 by

Last year, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2017. We’re now administering the 2018 version of the annual survey to understand how personalization practices and attitudes have evolved over the last year and years prior. We’d like to invite you to participate […]

Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

February 22, 2018 by

We’re less than a month away from The Personalization Forum: San Francisco 2018! Riding the success of our annual Personalization Summit in Boston, we’re taking the show to the West Coast to explore trends and best practices in personalization. Here are the top 3 reasons you should attend: 1. The Time is Now Gartner says that by 2020, smart personalization engines used to recognize customer in […]