E-commerce Optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Save Time and Gain New Insights with Recent Evergage Product Enhancements

Save Time and Gain New Insights with Recent Evergage Product Enhancements

August 15, 2017 by

As someone who works in product marketing at Evergage, I’m in an enviable position. Not only do I get to work for a company who’s built the industry’s premier real-time personalization solution, but I also get an inside look at all the exciting updates our engineering team is working on. Although I can’t reveal all the details just yet, the capabilities and features on our near-term roadma […]

4 Use Cases for Personalizing Emails at Open Time

4 Use Cases for Personalizing Emails at Open Time

August 11, 2017 by

According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of course, email remains a relatively low-cost method of communication that marketers can use to build and maintain relationships with cu […]

Evergage Series C Funding Announcement: Poised for Growth

Evergage Series C Funding Announcement: Poised for Growth

August 9, 2017 by

At Evergage, we know that the future of the internet is personalized. Personalization will play an increasingly important role in all digital (and human) interactions as consumers demand to be treated as individuals and marketers recognize the impact personalization has on the customer experience (and the bottom line). The most successful companies are those that recognize each customer and prospe […]

The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Conduct Initial Research for Your Personalization Strategy

How to Conduct Initial Research for Your Personalization Strategy

August 1, 2017 by

When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize success over time. Even if it is simplistic, a defined strategy wil […]

5 Ideas for E-Commerce Personalization Beyond Product Recs

5 Ideas for E-Commerce Personalization Beyond Product Recs

July 28, 2017 by

Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in the moment. Incorporating each person’s affinities and intent as part of your recomm […]

Avoid Personalization “Point Solution” Headaches with Evergage

Avoid Personalization “Point Solution” Headaches with Evergage

July 25, 2017 by

As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included 5,831 solutions — up from 3,874 last year and 1,800 in 2015. Mos […]

Using Real-Time Weather Conditions for Website Personalization

Using Real-Time Weather Conditions for Website Personalization

July 20, 2017 by

Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when delivering messages or offers to customers. Of course, the weather differs based on location. […]

How to Combine Product and Content Recommendations on Your E-Commerce Site

How to Combine Product and Content Recommendations on Your E-Commerce Site

July 18, 2017 by

Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward content marketing as well. This year, they’re allocating 32% of their total marketing budget, on average, to content marketing (vs. 25% l […]

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

July 13, 2017 by

Every person in this world is unique. Each has his or her own preferences, behaviors and attributes. So if no two people are exactly the same, why treat them the same in your marketing? Consumers and business buyers are also demanding to be treated as the unique individuals they are. With so much to choose from on the internet, they are giving their time and attention to those companies that provi […]

Ideas for Driving Urgency on Your E-Commerce Site

Ideas for Driving Urgency on Your E-Commerce Site

July 6, 2017 by

In today’s fast-paced world, we want everything to happen now, not later. Instant gratification is the name of the game. A Microsoft study found that the average attention span has fallen to eight seconds, so as marketers, we have precious little time to capture a person’s attention! Once you have managed to get a shopper’s attention — such as by showing him a product he is interested in […]

Breaking Down Forrester’s Definition of Personalization

Breaking Down Forrester’s Definition of Personalization

June 30, 2017 by

Last week, James McCormick, Principal Analyst at Forrester Research, was a guest presenter for a webinar with our CEO, Karl Wirth, entitled “Digital Intelligence: The Key to Delivering Personalized Customer Experiences.” In the webinar, they explored a key challenge facing marketers across industries: the experience delivery gap, originally identified by Bain and Company back in 2005. Back the […]

So You Think You Know Personalization? [Quiz]

So You Think You Know Personalization? [Quiz]

June 27, 2017 by

When it comes to personalization, consumer expectations have changed. In fact, 78% of consumers will only respond to offers if they have been personalized based on their previous engagement with your brand. No matter what industry you’re in, from B2C e-commerce to B2B technology to financial services, the only way to truly market to a consumer nowadays is by giving her a unique buying experience […]