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Ideas and Strategies for Real-Time Personalization
The Road to Successful Personalization [Infographic]

The Road to Successful Personalization [Infographic]

April 3, 2018 by

With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should you personalize? What format do personalized experiences generally take? These are all foundational questions that you should be able to a […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

Introducing Evergage for Mobile Apps

Introducing Evergage for Mobile Apps

September 23, 2015 by

As you're probably aware, the latest iPhone – versions 6S and 6S Plus – will be released this Friday, September 25th. Knowing I was due for an upgrade, I recently logged into my wireless carrier's mobile app to explore my upgrade options. Later that day while on my laptop, I logged on to the carrier's website to see what I need to do to purchase a new iPhone. To my surprise, the carrier had no […]

Lights, Camera, Recommendations!

Lights, Camera, Recommendations!

September 18, 2015 by

We recently produced a short video about our new recommendations product, Evergage Recommend. After scouting the perfect spot in our Somerville, Massachusetts office, we conducted an interview with Evergage Co-founder and CEO, Karl Wirth. He discussed the unique attributes of the solution, including the unrivaled control it provides marketers, the benefits of being tightly integrated with the E […]

How Shoeline.com Engages in Real Time With Online Shoppers

How Shoeline.com Engages in Real Time With Online Shoppers

June 30, 2015 by

Hello and welcome to another Real-Time Tuesday! Many retailers struggle to engage with potential shoppers on their website in real time. One company, Shoeline.com turned to Evergage to help them solve this problem. Shoeline.com is an online destination for the highest quality brands and styles from the industry masters of technologically designed, comfort footwear. Most marketers have already perf […]

The Evergage Blog: 2014 in Review

The Evergage Blog: 2014 in Review

December 30, 2014 by

Hello, and welcome to Real-Time Tuesday. 2014 is already in the books, and 2015 holds a lot of promise for real-time personalization. Let’s take a moment to reflect on this year and review our top 10 blog posts! 1. How to tackle the 3 Biggest Reasons for Shopping Cart Abandonment You may think that shopping cart abandonment happens because customers click ‘add to cart’ before making a comp […]