Hello and welcome to another Real-Time Tuesday. Pop-up messages are controversial. A 2013 survey says that 70% of internet users rated irrelevant pop-ups as the most annoying type of advertising.
They’re intrusive by interrupting a visitor and sometimes infuriating, but they’re also impressively high-converting. In fact, Econsultancy found that a website overlay can increase email opt-ins by 400%.
A web page with a pop-up message typically sees more conversions than the same page without a pop-up. More important, a page with a well-designed and thoughtfully implemented pop-up message converts better than one with a crappy pop-up.
Now let’s talk about the different ways in which you can create effective pop-up messages.
1. Pop-up message in the middle of the screen, that disrupts navigation
This type of pop-up message is a great way to make sure that the visitor sees your message, and this way they will be able to make them an offer of a resource, incentive, etc.
This is an example of a pop-up message that interrupts the visitors navigation. When we want to make sure a visitor sees our introduction video, we send them to evergage.com/#introvid, and this message will pop-up upon arrival. This strategy also works great for email campaigns, if there is an offer or incentive that you want to make sure that the visitor sees on arrival.
2. Slider from the side of the page based on content the visitor has yet to see
This pop-up message is not in the middle of the screen, and does not disrupt the navigation of the visitor. This message is noticeable from the side of the screen, and appears when the visitor scrolls a certain percent down the page.
This is a message that slides onto the screen when visitors scroll down 35% down on our customer success page. This way, when a visitor has not seen our customer success video, we make sure to promote it in a slider pop-up message to catch their attention.
3. Pop-up slider based on inactivity
This type of pop-up message is similar to the last message because it slides on the screen from the side. The advantage of having the pop-up message slide in from the side makes it more noticeable.
This message slides on the screen from the right side if a visitor has been inactive for 15 seconds on our demo page. Since some visitors might not be ready for a personalized 1-on-1 demo, we want to offer them a chance at seeing our product in a group demo.
Pop-up messages are effective, and having multiple ways to utilize them gives you an advantage because you can decide which strategy would work best for each campaign.
We hope you enjoyed this weeks Real-Time Tuesday, see you next week! And if you can think of other ways to utilize pop-up messages, or if you have a pop-up message that is successful, let us know in the comments section.