Delivering Personalized Experiences on Mobile Devices

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Ideas and Strategies for Real-Time Personalization
Delivering Personalized Experiences on Mobile Devices

March 31, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how real-time personalization is not just for desktop and how with Evergage, you can make personalized experiences that are also mobile friendly.

According to GlobalWebIndex, 80% of adults now own a smartphone, while almost 50% have a tablet. Almost all smartphone owners are using them to access the internet – with 75% saying they’ve gone online via a mobile in the last month.

The question many people have regarding personalization is, “How would personalized messages look on mobile? Won’t they look different?” As long as you are careful and test your messages, your personalized experiences will look just as good on mobile as they do on desktop.

Chrome includes a mobile simulator to allow for easy testing of cross-device compatibility. It can be launched via the view menu “Developers Tools” item. When you are inspecting the element, there is a mobile icon, and if you click this icon this will emulate what your website, along with your message, will look like. You are even able to choose exactly what device you want to preview the message on to make sure your message will work for all devices.

This is an example of a popup message on mobile:

Screen Shot 2015-03-27 at 10.43.52 AM

This is a pop-up message that an Evergage client uses. This mobile message looks and functions the same way on mobile as it does on desktop. The goal of the message is the get visitors the click the message to get a token boost, and to keep the visitor engaged.

Here is an example of an inline message:

Screen Shot 2015-03-31 at 12.38.43 PM

This inline message is made just for mobile. This message is directed at only visitors that visit their site from a mobile device.

Something to consider while making mobile personalization experiences  is that the design of these messages should be finger friendly. What this means is that you will not be able to create messages based on the visitors’ mouse, like you can for desktop. Also, since you have to take into consideration that visitors on mobile are more likely to be in a rush and not spend as much time on your site, you have to make sure that you avoid pop-ups that are difficult to interact with, because this could cause the visitor to immediately bounce from your site.

Hopefully you can now see that personalization is a MUST for your mobile visitors.

We hope you enjoyed Real-Time Tuesday, see you next week!

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