When was the last time you read a good book? One you couldn’t put down? If you are like me, it’s been a while. It’s a struggle to read all of my email in between work and raising a family. But it’s easy to recall how much a great story can capture the imagination. I remember as a child being captivated by Roald Dahl books like James and the Giant Peach. It’s amazing to think how many children today are still enjoying that book, as popular today as ever.
“But wait,” you’re thinking to yourself, “Isn’t this a blog about real-time marketing?” Well yes it is. Have you ever considered how much your website is like a great novel or bestseller? Think about it. Every good book can be described as having a captivating beginning, an engaging middle, and a satisfying ending. Now ask yourself, does my website do the same? Because a website experience that is captivating, engaging, and satisfying is what’s necessary to attain increased conversions in today’s world of distracted consumers and busy lifestyles.
Evergage has recently published a new eBook that explores this analogy in detail. You can download Best Sellers: What Your Website and a Good Book Should Have in Common and find out how real-time web personalization can help your website deliver the perfect opening line, an effective and engaging plot, and a climatic ending that satisfies you and your visitors. You’ll find some great tips that will help transform your website into a best seller. It’s a great read. Download it today and let us know what you think in the comments below.