How To Implement Personalization While Planning a Website Redesign

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Ideas and Strategies for Real-Time Personalization
How To Implement Personalization While Planning a Website Redesign

June 15, 2014 by

So you’re planning a website redesign? Now is the perfect time to think about real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works.

Your website is the face of your company, the first place potential customers visit to learn about you and your offerings. Real-time website personalization helps people navigate your site by showing relevant messages based on who that person is and where they have clicked. Here are three important reasons your website redesign should include this useful feature that generates big-time results:

1. Improve Your Conversion Rates

Using real-time personalization, you can increase the relevance of your website content based on your visitors’ behaviors, in the moment. This method has proven to increase conversion rates. The more relevant your content is, the more likely they are to convert. By understanding your visitors, along real-time personalization, you can deliver immediate relevant messages to each individual person.

2. Increase Visitor Engagement

Without feeling engaged, visits are likely to bounce and that is literally money walking out of the virtual door. By using real-time personalization, you will capture visitors and engage them, lengthening their visit duration. The longer they’re on your site, the more they learn about you and then you have a greater chance of converting. There is a strong advantage in creating a relationship with your visitors, as opposed to generic, static messaging.

3. Provide Proactive Customer Service

By incorporating real-time web personalization, you can guide your potential customers through each step of the customer lifecycle, proactively engaging them along the way, as they need assistance. People don’t enjoy searching for answers or information. They want it fast, easy and in real time. Real-time web personalization allows you to reach your customers first, help them find what they’re looking for and provide them relevant information, just like an in person sales person or customer service representative would.

How to get started:

1. Partner with a Real-Time Personalization firm and discuss the goals of your new redesigned website.

2. Launch Real-Time Personalization to your current website.

3. Identify the common individual visitor paths, bottlenecks, and abandonment points. Think Google Analytics, but better. 

4. Leverage your new data. Incorporate those findings into your redesign to help meet your discussed goals.

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