Today, we are pleased to announce Evergage Data Hub. This new product offering introduces expanded integrations with select marketing automation platforms that enable Evergage customers to pass and pull data to and from third party systems. The Evergage Data Hub also encompasses our established suite of 25 out-of-the-box integrations.
According to Forrester, for many large companies, it’s not uncommon for customer data to exist in more than 15 distinct locations. Aside from managing and maintaining these data sources, making the information actionable presents its own unique challenges – mainly how do you join disparate sources of customer data to form the most complete customer profile possible?
This is where the Evergage Data Hub comes in. But first, some background.
The Unified Customer Profile
For every person that visits an Evergage customer’s website, web or mobile app, Evergage builds and maintains a Unified Customer Profile. This gives marketers a single, clear view of each visitor (known or anonymous) so they can actually drill down into any individual’s information and history. In turn, this data powers the Evergage platform, allowing marketers to deliver the most relevant and engaging experiences and recommendations across multiple channels – whether using rule-based targeting or machine-learning algorithms.
Expanding the Customer Profile with Out-of-the-Box Integrations
While Evergage is able to build and maintain robust profiles on each and every visitor, the scope of what the platform is able to collect is limited to digital properties where Evergage has been implemented (e.g., a customer’s website, web or mobile app). To help marketers utilize data that exists outside of Evergage, we allow companies to easily connect existing marketing and sales technology systems – with Evergage – through one of the 25 out-of-the-box integrations that enable easy sharing of visitor and campaign details.
Included in our out-of-the-box options are three new two-way integration capabilities with Oracle Eloqua, Salesforce Marketing Cloud (ExactTarget) and Marketo (in addition to existing two-way integrations like Salesforce Sales Cloud). This allows marketers to capitalize on extensive attribute and email activity data to support enhanced individual-level and account-based marketing (ABM) campaigns.
Expanding the Customer Profile with APIs
Furthermore, the Evergage Data Hub can also pass or pull information to and from virtually any other data source via powerful and flexible APIs. For example, it can import in-store transactional sales data to provide a more complete picture of each retail consumer’s full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Evergage to external business intelligence tools, customer support systems, and more to enhance their value and accuracy.