We’re excited to announce out-of-the-box integrations with 13 industry-leading marketing solutions and ad networks including Act-On, Experian CheetahMail, HubSpot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads.
The new capability offers marketers a powerful way to analyze the success of their cross-channel campaigns. For instance, a marketer promoting an offer via an ExactTarget email or Facebook ad, can deliver visitors to a personalized web experience where they can see the most pertinent messaging, images, and calls-to-action in the current session or any future session. Companies can then attribute the conversions and resulting revenue to the particular initiatives driving prospects to their websites.
Available at no additional cost to Evergage clients, the integration process only takes a few minutes. Once logged in to the Evergage Platform, marketers simply select the third-party platform or ad network to connect with and identify specific campaign attributes. Evergage will then automatically track where the website or web app visitor came from in terms of geography, referring source, device type, and more – as well as the specific email or ad campaign that drove them there – all in real time.
For more information, read today’s press release, visit our integrations webpage or check out our playbooks on how to personalize user experiences when people visit your website from an email campaign or a LinkedIn or Facebook ad.