Real-Time Tuesday – Tell A Story With Real-Time Messaging

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Ideas and Strategies for Real-Time Personalization
Real-Time Tuesday – Tell A Story With Real-Time Messaging

July 8, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing strategies on how to tell a story with your visitors with real-time messaging – all while providing examples from HomeThangs.

HomeThangs does a fantastic job of telling an online story, using messages for a beginning, middle and end. One of their messages in the beginning stage is a brand specific coupon, which means that when a visitor shows interest in a product, they will be welcomed with coupons that are personalized for them.

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In this example, the first coupon that is presented is a new visitor special because it is the visitor’s first time on the site. Targeted and relevant messages will drive more online conversions and revenue.

The next message is a callout message when a visitor hovers over specific brand related items.

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The middle of the story is a great example of a message that can be subtle. The message only appears when the visitor is showing interest and hovers over a specific region of the webpage, this way the message is not disrupting the flow of the visitor. It’s simply calling out a point of interest – this message can include an incentive, reminder, shipping info and more.

The third message, or the end of the story, is a Second Chance message. When a visitor is inactive for a certain amount of time, and is leaving the page, the visitor will see the Second Chance message.

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The purpose of the Second Chance message is to try to engage the visitor one last time before they leave the page. In this example, HomeThangs uses their Second Chance message to inform the visitor about a summer sale – the goal is to keep visitors on your site and make a purchase.

These examples are just three, simple examples of how you can drive more engagement, conversions and revenue from your website with real-time personalization and messaging. We hope you enjoyed this weeks Real-Time Tuesday and we hope to see you next week! 

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