account-based marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

December 9, 2016 by

In the last few weeks I attended two SiriusDecisions events:  SiriusDecisions Tech Exchange Summit in Austin and a half-day session on predictive analytics in Boston. These events featured analysts and demand generation/ABM marketers sharing their research, insights and case studies. Topics and presentations focused heavily on martech for B2B demand generation, but also emphasized the importance […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

November 4, 2016 by

When implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team. Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed yo […]

4 Account-Based Marketing Data Sources You May Not Know About

4 Account-Based Marketing Data Sources You May Not Know About

October 7, 2016 by

As part of an account-based marketing (ABM) strategy, sales and marketing teams typically work together to reach target accounts with personalized communications across email, social, advertising, events, phone calls, etc. It should go without saying that visitors from target accounts should also receive personalized experiences when they land on the website. One of the more popular tactics for we […]

Account-Based Marketing 101 from the Experts

Account-Based Marketing 101 from the Experts

August 29, 2016 by

It feels like everyone is talking about ABM these days. According to a survey by LeanData, 85% of respondents are beginning or continuing to invest in account-based marketing initiatives. So maybe everyone actually is talking about it! Account-based marketing (ABM) is both new and not so new. B2B companies that sell to large enterprises have long been using it as an important marketing approach. T […]

Personalization Across the Buyer’s Journey [Infographic]

Personalization Across the Buyer’s Journey [Infographic]

August 16, 2016 by

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey for B2B technology products and services, it’s clear that your customers have a variety of different goals […]

Examples of Personalization for B2B E-Commerce Sites [Webinar]

Examples of Personalization for B2B E-Commerce Sites [Webinar]

August 4, 2016 by

B2C e-commerce may get a lot more attention, but the reality is that B2B e-commerce sales are expected to grow to more than double the size of B2C e-commerce sales by 2020. While the B2C world is becoming more and more personalized with brands like Amazon and Netflix leading the charge, shoppers are learning to expect the same personalized experiences when buying products and supplies on behalf of […]

Introducing Evergage Data Hub

Introducing Evergage Data Hub

July 26, 2016 by

Today, we are pleased to announce Evergage Data Hub. This new product offering introduces expanded integrations with select marketing automation platforms that enable Evergage customers to pass and pull data to and from third party systems. The Evergage Data Hub also encompasses our established suite of 25 out-of-the-box integrations. According to Forrester, for many large companies, it’s not un […]

Account-Based Marketing and Personalization: A Multi-Layered Approach

Account-Based Marketing and Personalization: A Multi-Layered Approach

June 30, 2016 by

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), but one of the more common tactics is to use r […]

3 B2B Personalization Lessons from One Clever Marketing Veteran

3 B2B Personalization Lessons from One Clever Marketing Veteran

March 17, 2016 by

Marketers consistently rank personalization as a top priority. But there’s still a gap between martech reality and the dream that CMOs envision for a strategy that reaches and engages audiences on a 1:1 level. Because personalization is new terrain for many marketers, it can be challenging to know whether you’re on the right path. While some companies like Endurance International Group, a prov […]

Introducing Evergage B2B Detect – Real-Time Personalization Based on Company Name & Industry

Introducing Evergage B2B Detect – Real-Time Personalization Based on Company Name & Industry

February 3, 2015 by

We’re excited to introduce Evergage B2B Detect™, a new capability that allows B2B marketers to deploy different experiences to visitors based on their industry or company name. Utilizing multiple best-in-class IP data sources from a repository of millions of organizations and hundreds of NAICS industry codes, Evergage’s B2B customers can now gain additional, powerful intelligence about site […]