account-based marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How to Create Account-Specific Website Experiences in Evergage

How to Create Account-Specific Website Experiences in Evergage

June 16, 2017 by

Over the past few years, we’ve been working to align our marketing and sales teams to target specific accounts as part of an account-based marketing (ABM) strategy. Last year we implemented industry ABM experiences on our site, and early this year we turned our attention to named account ABM. Last week we published a blog post explaining each of those types of ABM strategies which included examp […]

Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types

Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types

June 8, 2017 by

Account-Based Marketing (ABM) has exploded in popularity within the last few years. According to SiriusDecisions, ABM is a strategic approach that focuses on aligning demand creation programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts. Marketers are recognizing that need to focus on specific accounts. According to recent resea […]

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

May 30, 2017 by

B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a parallel. But the online experience is critical to get right. SiriusDecisions has reported that 67% of the bu […]

Firmographic Data to Drive Account-Based Marketing Initiatives

Firmographic Data to Drive Account-Based Marketing Initiatives

May 16, 2017 by

If you’re a B2B marketer focused on account-based marketing or demand generation strategies for your company, we have some exciting news for you. Evergage B2B Detect now includes rich firmographic data from more than 35 million companies! Originally introduced more than two years ago, B2B Detect enables marketers to deliver truly personalized experiences by targeting visitors based on their com […]

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

Don’t Miss These 5 Sessions at the SiriusDecisions 2017 Summit

May 10, 2017 by

Are you headed to SiriusDecisions 2017 Summit in Las Vegas next week? I’ll be there with several Evergage colleagues, and we can’t wait!  While you’re doing some research to figure out which shows you’ll see and what restaurants to try, don’t forget to think about which Summit sessions you’ll attend. As usual, there is a great selection of speakers and content lined up for the event, […]

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

February 28, 2017 by

We only have to look around the internet to see that it is becoming more and more personalized. For example, Facebook Ads are more targeted than ever, and LinkedIn can deliver jobseekers with the most relevant opportunities instantly. According to a recent report from Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past p […]

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

February 23, 2017 by

You know that feeling you get when you receive a great gift? One that’s been specially picked out for you by someone who really understands you? You can tell the giver understands what you like, they know what you want, and most importantly, they know what you don’t want. There’s something that feels really good about opening a gift that’s been tailored to you. Especially when we’re surr […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

December 9, 2016 by

In the last few weeks I attended two SiriusDecisions events:  SiriusDecisions Tech Exchange Summit in Austin and a half-day session on predictive analytics in Boston. These events featured analysts and demand generation/ABM marketers sharing their research, insights and case studies. Topics and presentations focused heavily on martech for B2B demand generation, but also emphasized the importance […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

November 4, 2016 by

When implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team. Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed yo […]

4 Account-Based Marketing Data Sources You May Not Know About

4 Account-Based Marketing Data Sources You May Not Know About

October 7, 2016 by

As part of an account-based marketing (ABM) strategy, sales and marketing teams typically work together to reach target accounts with personalized communications across email, social, advertising, events, phone calls, etc. It should go without saying that visitors from target accounts should also receive personalized experiences when they land on the website. One of the more popular tactics for we […]