behavioral analytics

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

March 14, 2017 by

Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what you […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]

Top 10 Personalization Tips from 2016

Top 10 Personalization Tips from 2016

December 29, 2016 by

Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t worry, we’ve got you covered. We dug through the archives of our blog posts to pick out our top 10 personalization tips from this year. Read through these posts as you reflect on your 2016 person […]

Don’t Wait on Personalization When Redesigning Your Website

Don’t Wait on Personalization When Redesigning Your Website

December 13, 2016 by

I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign […]

Introducing Evergage Guardian – Machine Learning for the Marketer

Introducing Evergage Guardian – Machine Learning for the Marketer

November 16, 2016 by

According to IBM, every day 2.5 exabytes (or 2.5 quintillion bytes) of data is produced throughout the world. Since you probably have no idea what an exabytes is – I don’t – that may not sound like a lot of data, but it is. In fact, it’s the equivalent of producing 250,000 Libraries of Congress or 90 years of HD video every single day! Seems hard to believe, right? But given all of the pi […]

A (Completely Unbiased) Guide to Picking a Personalization Vendor

A (Completely Unbiased) Guide to Picking a Personalization Vendor

November 11, 2016 by

“Personalization” is a term you hear a lot in marketing these days. Research analysts regularly release great new findings that indicate customers want personalized experiences. For example, according to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And marketers are doing their part to create personalized exp […]

Announcing Android Support for Mobile Apps

Announcing Android Support for Mobile Apps

October 26, 2016 by

While mobile device usage has taken off in the past decade, the growth of the Android operating system has been particularly explosive. In terms of quarterly shipments, Android holds 87.6% of the smartphone market share. This year, Google announced that users of the Android operating system surpassed the 2 billion mark. That’s roughly six times the population of the United States. It is truly st […]

Sorry Optimizely, You Can’t Strap Wings onto Your Car and Expect Marketers to Fly It

Sorry Optimizely, You Can’t Strap Wings onto Your Car and Expect Marketers to Fly It

October 13, 2016 by

Real-time data-driven personalization is key to marketing success. It’s top of mind for every marketer. So it is no wonder that Optimizely has become the latest A/B testing vendor (after Optimost, Maxymiser, and others) to add some personalization features to its A/B testing solution and enter the personalization market. Optimizely has built an easy-to-use and widely adopted A/B testing solution […]

8 Illuminating Reads from Personalization Experts

8 Illuminating Reads from Personalization Experts

September 23, 2016 by

Personalization is one of the most important concepts in marketing today. The vision is simple: in an ideal world, every brand experience would be tailored to the individual. Audiences would receive the right messages at the right time in their journeys. Web experiences would be seamless and tailored to each person’s preferences and browsing history. To begin working towards this ideal as a digi […]

Follow the Data: Personalization Beyond the Homepage

Follow the Data: Personalization Beyond the Homepage

September 1, 2016 by

With personalization transforming the business landscape and being top of mind for so many marketers, it’s no surprise that more and more companies are eager to develop or advance their personalization strategies. As part of the Customer Success team at Evergage, I’m on the front lines of my clients’ personalization journeys, helping them chart the course for their digital transformations. W […]

3 Ways Marketers Get Personalization Wrong

3 Ways Marketers Get Personalization Wrong

August 25, 2016 by

Business success depends on customers having great experiences. What makes a customer experience great? The answer is simple. You need to treat the customer as a unique, important, valuable person. People want to be remembered, understood, supported and even surprised and delighted – not treated like a everybody else. Companies who put these rules into practice can vastly outperform their compet […]