behavioral analytics

Evergage Blog

Ideas and Strategies for Real-Time Personalization
What Behavioral Data Do You Need for One-to-One Personalization?

What Behavioral Data Do You Need for One-to-One Personalization?

September 1, 2017 by

If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if you could only uncover his interests and his reason for visiting the store by observing him? In that case, you wou […]

The Value of Non-Click Behavioral Data for Personalization

The Value of Non-Click Behavioral Data for Personalization

June 6, 2017 by

A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur beyond a click. There are also a few vendors that can capture […]

Transparency in an Age of Machine Learning

Transparency in an Age of Machine Learning

April 20, 2017 by

In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it se […]

Evergage Named a Strong Performer Among Digital Intelligence Platforms

Evergage Named a Strong Performer Among Digital Intelligence Platforms

April 6, 2017 by

I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

March 14, 2017 by

Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Here are Your Personalization Resolutions for 2017

Here are Your Personalization Resolutions for 2017

January 3, 2017 by

In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, there a […]

Top 10 Personalization Tips from 2016

Top 10 Personalization Tips from 2016

December 29, 2016 by

Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t worry, we’ve got you covered. We dug through the archives of our blog posts to pick out our top 10 personalization tips from this year. Read through these posts as you reflect on your 2016 person […]

Don’t Wait on Personalization When Redesigning Your Website

Don’t Wait on Personalization When Redesigning Your Website

December 13, 2016 by

I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign […]

Introducing Evergage Guardian – Machine Learning for the Marketer

Introducing Evergage Guardian – Machine Learning for the Marketer

November 16, 2016 by

According to IBM, every day 2.5 exabytes (or 2.5 quintillion bytes) of data is produced throughout the world. Since you probably have no idea what an exabytes is – I don’t – that may not sound like a lot of data, but it is. In fact, it’s the equivalent of producing 250,000 Libraries of Congress or 90 years of HD video every single day! Seems hard to believe, right? But given all of the pi […]

A (Completely Unbiased) Guide to Picking a Personalization Vendor

A (Completely Unbiased) Guide to Picking a Personalization Vendor

November 11, 2016 by

“Personalization” is a term you hear a lot in marketing these days. Research analysts regularly release great new findings that indicate customers want personalized experiences. For example, according to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And marketers are doing their part to create personalized exp […]

Announcing Android Support for Mobile Apps

Announcing Android Support for Mobile Apps

October 26, 2016 by

While mobile device usage has taken off in the past decade, the growth of the Android operating system has been particularly explosive. In terms of quarterly shipments, Android holds 87.6% of the smartphone market share. This year, Google announced that users of the Android operating system surpassed the 2 billion mark. That’s roughly six times the population of the United States. It is truly st […]