behavioral analytics

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Using Segmentation to Spot Personalization Opportunities

Using Segmentation to Spot Personalization Opportunities

February 20, 2018 by

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]

What Is Data Science and Why Do Marketers Care?

What Is Data Science and Why Do Marketers Care?

December 21, 2017 by

As technology has evolved to allow for real-time, one-to-one personalization, data scientists are getting more involved in marketing. As a result, the world of personalization is increasingly intersecting with the world of data science. But what do data scientists do? What is their role in the process? We set out to answer that question with last week’s webinar, “A Marketer’s Q&A with a […]

What to Look for in Personalization Technology for 2018

What to Look for in Personalization Technology for 2018

December 8, 2017 by

As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was ready for it, it seemed like too big of an u […]

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

The Data You Need for Personalization as Told By Your Thanksgiving Dinner

November 10, 2017 by

If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But what data do you need to create a complete picture of an individual? In the spirit of Th […]

How Machine Learning Scales One-to-One Personalization

How Machine Learning Scales One-to-One Personalization

October 27, 2017 by

The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social media,” “account-based marketing,” and even “personalization” become buzzword […]

Evergage Guardian – Machine Learning Analytics

Evergage Guardian – Machine Learning Analytics

October 25, 2017 by

Several months ago, we announced an ambitious and groundbreaking new capability of our real-time personalization platform called Evergage Guardian. Guardian harnesses the power of machine learning to help marketers and other business users sort through mountains of analytics data and determine which metrics need to be prioritized. We’d like to invite our customers to check out the new version o […]

What Behavioral Data Do You Need for One-to-One Personalization?

What Behavioral Data Do You Need for One-to-One Personalization?

September 1, 2017 by

If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if you could only uncover his interests and his reason for visiting the store by observing him? In that case, you wou […]

The Value of Non-Click Behavioral Data for Personalization

The Value of Non-Click Behavioral Data for Personalization

June 6, 2017 by

A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur beyond a click. There are also a few vendors that can capture […]

Transparency in an Age of Machine Learning

Transparency in an Age of Machine Learning

April 20, 2017 by

In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it se […]

Evergage Named a Strong Performer Among Digital Intelligence Platforms

Evergage Named a Strong Performer Among Digital Intelligence Platforms

April 6, 2017 by

I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

March 14, 2017 by

Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what […]

Tips for Planning and Executing Your Personalization Strategy

Tips for Planning and Executing Your Personalization Strategy

March 9, 2017 by

Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single way to […]