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Ideas and Strategies for Real-Time Personalization
How to Recognize and Convert Comparison Shoppers During the Holiday Season

How to Recognize and Convert Comparison Shoppers During the Holiday Season

November 22, 2017 by

While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, they want to shop around to find the best deal. As an e-commerce marketer, it’s essential to do everything you can to encourage those c […]

Out-of-Stock Pages: An Overlooked Holiday Shopping Necessity

Out-of-Stock Pages: An Overlooked Holiday Shopping Necessity

November 17, 2017 by

Black Friday and Cyber Monday are nearly upon us, so your holiday campaigns have likely been set for months. At this critical time of year, your campaigns are aimed at converting as much of your increased traffic as possible. Yet no matter how much time and effort have gone into planning inventory levels, you can’t plan for every potential situation. It’s likely that at some point during the h […]

Avoid Personalization “Point Solution” Headaches with Evergage

Avoid Personalization “Point Solution” Headaches with Evergage

July 25, 2017 by

As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included 5,831 solutions — up from 3,874 last year and 1,800 in 2015. Mos […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

November 4, 2016 by

When implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team. Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed yo […]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

April 7, 2016 by

Real-time personalization allows marketers to identify who is on their website, web application or mobile app, understand what they’re doing and what they’re interested in, and then personalize their experiences — all in real time. This sounds straightforward, but if you’ve never experimented with real-time personalization before it can be tough to get started. And if you’re already usin […]

Personalization Strategy: Tips on Implementation

Personalization Strategy: Tips on Implementation

February 18, 2016 by

In my last post, I talked at a high level about the steps involved in planning a personalization strategy. Today we get more specific and closer to implementation. Let’s imagine that we’re following the personalization team at an e-commerce company as they go through their planning process. Based on the company’s corporate and financial goals, the team identified a key challenge – high bo […]

Bridging The Gap From In-Store To Online Sales With Personalization

Bridging The Gap From In-Store To Online Sales With Personalization

August 8, 2014 by

The importance of driving traffic to your website goes without saying, but what are marketers doing once a visitor arrives on their site? Many sites are static meaning that every visitor has the same, one-size-fits-all experience, no matter who they are, where they came from or what they have clicked on. Marketers have been focused on getting people to their website – think of all that money spe […]

Real-Time Tuesday – Keep Visitors on Your Website

Real-Time Tuesday – Keep Visitors on Your Website

June 15, 2014 by

Hello, and welcome to another week of Real-Time Tuesday! We have previously discussed topics such as – Increasing Interaction, A Retention Strategy for Semi-Engaged Visitors and more. This week we will discuss why visitors are departing from your website and how to prevent it with real-time messaging. Lets discuss why it’s so important to understand why visitors are departing from your site. I […]

How to Convert Leads Like Unbounce’s Oli Gardner

How to Convert Leads Like Unbounce’s Oli Gardner

ABC – Always Be Closing. Or, in today’s world, Always Be Converting. Oli Gardner probably doesn’t yell expletives at his employees like Alec Baldwin in Glengarry Glen Ross, but he sure knows how to optimize conversions like a boss.   In case you have been under a proverbial marketing rock for the past couple years, Oli Gardner is the Creative Director of Unbounce, an industry-leading, conv […]