content marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Combine Product and Content Recommendations on Your E-Commerce Site

How to Combine Product and Content Recommendations on Your E-Commerce Site

July 18, 2017 by

Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward content marketing as well. This year, they’re allocating 32% of their total marketing budget, on average, to content marketing (vs. 25% l […]

Content Marketing Opportunities to Explore: Stats Roundup

Content Marketing Opportunities to Explore: Stats Roundup

April 27, 2017 by

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

How We Made Your Content Easier to Find on Our Website

How We Made Your Content Easier to Find on Our Website

December 27, 2016 by

Have you ever viewed or downloaded a piece of content on a website and not been able to find it again? Or have been too busy to look for it? I’ve been there. And we know it happens to our prospects too. Like all B2B marketers, we want our site visitors to get the most use out of our content. If they can’t easily re-find a relevant piece of content, then we could be missing out on a lead.   So […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

Write Like the Marketing Pros on National Writing Day

Write Like the Marketing Pros on National Writing Day

October 20, 2016 by

Writing is at the foundation of most marketing tactics. From website content, ad copy, emails, blog posts, sales collateral, and even internal communications, there is always something that needs to be written in your organization. So it’s highly likely that if you’re reading the Evergage blog, writing is part of your job in some capacity — even if you don’t consider yourself a […]

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

September 20, 2016 by

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you start to personalize your communications on any of these channels, it can become obvious th […]

Personalization Across the Buyer’s Journey [Infographic]

Personalization Across the Buyer’s Journey [Infographic]

August 16, 2016 by

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey for B2B technology products and services, it’s clear that your customers have a variety of different goals […]

How to Reach Travelers with Targeted Content in Each Stage of their Trip

How to Reach Travelers with Targeted Content in Each Stage of their Trip

July 8, 2016 by

As a digital marketer in the travel and hospitality industry, one of the key goals of your website is to convert visitors to book a flight, hotel, rental car, travel package, etc. But your work isn’t complete after the booking — you should still provide value to your visitors before, during and after their trips when they visit your site or app. Here’s an example. Let’s assume that you are […]

Personalizing Content Based on Stage in the Buyer’s Journey

Personalizing Content Based on Stage in the Buyer’s Journey

June 10, 2016 by

As we wrote on the Evergage blog last week, the B2B buyer’s journey can be complex. Shoppers conduct their research across a multitude of touchpoints before making a decision, and a visitor to your site in the early stages of his research will likely be looking for different information than a visitor who is nearly ready to make a purchase. How can your site adapt to these different stages? What […]

6 Ideas for Growing Blog Engagement through Personalization

6 Ideas for Growing Blog Engagement through Personalization

May 18, 2016 by

Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to your own blog, you probably put a lot of work into releasing a steady flow of quality content. Make sure that these efforts aren’t was […]

How to Increase the Value of Financial Services Content

How to Increase the Value of Financial Services Content

April 12, 2016 by

As if content marketing wasn’t challenging enough, financial services companies have the added hurdle of dealing with compliance complexities. No matter what types of financial products you sell or the audiences you’re aiming to reach, you likely need to follow a unique and specific set of regulations surrounding the Dodd-Frank and Sarbanes-Oxley (SOX) acts, among others. Additionally, visitor […]