customer experience

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Conduct Initial Research for Your Personalization Strategy

How to Conduct Initial Research for Your Personalization Strategy

August 1, 2017 by

When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize success over time. Even if it is simplistic, a defined strategy wil […]

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

[New Videos] 3 Components You Need to Control Your Machine-Learning Algorithms

July 13, 2017 by

Every person in this world is unique. Each has his or her own preferences, behaviors and attributes. So if no two people are exactly the same, why treat them the same in your marketing? Consumers and business buyers are also demanding to be treated as the unique individuals they are. With so much to choose from on the internet, they are giving their time and attention to those companies that provi […]

Financial Services Firms Need Personalization: Stats Roundup

Financial Services Firms Need Personalization: Stats Roundup

July 11, 2017 by

When it comes to marketing in a modern age and keeping up with emerging technologies and shifting consumer trends, financial services has often lagged behind other industries. These days, people expect a tailored customer experience from the brands they do business with – one that is both helpful and enjoyable. More and more companies are providing personalized experiences across digital and in- […]

Breaking Down Forrester’s Definition of Personalization

Breaking Down Forrester’s Definition of Personalization

June 30, 2017 by

Last week, James McCormick, Principal Analyst at Forrester Research, was a guest presenter for a webinar with our CEO, Karl Wirth, entitled “Digital Intelligence: The Key to Delivering Personalized Customer Experiences.” In the webinar, they explored a key challenge facing marketers across industries: the experience delivery gap, originally identified by Bain and Company back in 2005. Back the […]

4 Takeaways from Forrester’s Digital Transformation Event

4 Takeaways from Forrester’s Digital Transformation Event

May 22, 2017 by

Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others were kind enough to share how […]

What Digital Can Learn from a Good In-Store Shopping Experience

What Digital Can Learn from a Good In-Store Shopping Experience

March 30, 2017 by

Let me tell you a quick story that I’ve shared before on this blog but is still relevant today. For 10 years I walked into the same department every six months, buying business suits and clothing. Each visit, I started from scratch on my own, lost, trying to navigate a maze of racks. A couple years ago, I started working with a personal shopper. He keeps a database of everything I have bought an […]

Get the Most Out of Your Personalization Platform with Evergage eCampus

Get the Most Out of Your Personalization Platform with Evergage eCampus

March 24, 2017 by

I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when […]

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

February 23, 2017 by

You know that feeling you get when you receive a great gift? One that’s been specially picked out for you by someone who really understands you? You can tell the giver understands what you like, they know what you want, and most importantly, they know what you don’t want. There’s something that feels really good about opening a gift that’s been tailored to you. Especially when we’re surr […]

What Evergage Is NOT

What Evergage Is NOT

February 14, 2017 by

When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of your p […]

2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]