customer experience

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]

What to Look for in Personalization Technology for 2018

What to Look for in Personalization Technology for 2018

December 8, 2017 by

As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was ready for it, it seemed like too big of an u […]

The Personalization Technology Build vs. Buy Conundrum, Part 1

The Personalization Technology Build vs. Buy Conundrum, Part 1

November 28, 2017 by

As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy a vendor solution. We understand the debate. Larger companies have teams of talented engineers who play a vital role in hel […]

My Experience at The Personalization Summit 2017

My Experience at The Personalization Summit 2017

October 5, 2017 by

Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: What is personalization, and what should I be doin […]

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

September 28, 2017 by

“I’m not a technical person” is perhaps my least favorite excuse from clients. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily. However, I can not like something but still understand it. I know what people are actually saying when they tell me they are “not a technical person.” T […]

What We’ll Be Saying About Today’s Websites in 10 Years

What We’ll Be Saying About Today’s Websites in 10 Years

September 26, 2017 by

Do you remember what websites looked like in the early days of the internet? They were revolutionary at the time, but looking back, they look quite primitive compared to today’s experiences. Even if we only go back 10 years, we see an enormous shift. Don’t know exactly what I mean? Using the Ten Years Ago site, let’s journey back to 2007 to take a peek at what a few popular websites looked l […]

Customer Experience in Financial Services According to the Influencers

Customer Experience in Financial Services According to the Influencers

September 22, 2017 by

According to Gartner, 89% of marketers will compete primarily on the basis of customer experience this year. But who are they competing against? In today’s world, consumers compare their experiences across industries. That means that they don’t just compare one bank to another — they compare their experience with one bank against their experiences with all the other companies they interact w […]

The Importance of Personalization for Digital-Only Financial Services Customers

The Importance of Personalization for Digital-Only Financial Services Customers

August 29, 2017 by

The typical digital consumer owns 3.64 connected devices on average. The percentage of Americans that own a smartphone now reaches 77%. And eMarketer estimates US adults will spend 3 hours, 17 minutes a day using a mobile device this year. Clearly, digital is an important channel for marketers across industries. But just how important is it for financial services companies in particular? For the f […]

The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Conduct Initial Research for Your Personalization Strategy

How to Conduct Initial Research for Your Personalization Strategy

August 1, 2017 by

When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize success over time. Even if it is simplistic, a defined strategy wil […]

3 Components You Need to Control Your Machine-Learning Algorithms [New Videos]

3 Components You Need to Control Your Machine-Learning Algorithms [New Videos]

July 13, 2017 by

Every person in this world is unique. Each has his or her own preferences, behaviors and attributes. So if no two people are exactly the same, why treat them the same in your marketing? Consumers and business buyers are also demanding to be treated as the unique individuals they are. With so much to choose from on the internet, they are giving their time and attention to those companies that provi […]

Financial Services Firms Need Personalization: Stats Roundup

Financial Services Firms Need Personalization: Stats Roundup

July 11, 2017 by

When it comes to marketing in a modern age and keeping up with emerging technologies and shifting consumer trends, financial services has often lagged behind other industries. These days, people expect a tailored customer experience from the brands they do business with – one that is both helpful and enjoyable. More and more companies are providing personalized experiences across digital and in- […]

Breaking Down Forrester’s Definition of Personalization

Breaking Down Forrester’s Definition of Personalization

June 30, 2017 by

Last week, James McCormick, Principal Analyst at Forrester Research, was a guest presenter for a webinar with our CEO, Karl Wirth, entitled “Digital Intelligence: The Key to Delivering Personalized Customer Experiences.” In the webinar, they explored a key challenge facing marketers across industries: the experience delivery gap, originally identified by Bain and Company back in 2005. Back the […]