customer experience

Evergage Blog

Ideas and Strategies for Real-Time Personalization
2 Key Ways to Use Machine Learning in Your Marketing

2 Key Ways to Use Machine Learning in Your Marketing

January 18, 2017 by

Machine learning has been described as the science of getting computers to act without being specifically programmed to act. While for some, that definition can bring to mind nightmarish images of machines taking over the world, it is actually a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. But how do you get start […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]

Getting Started with Personalization in Financial Services [Webinar]

Getting Started with Personalization in Financial Services [Webinar]

December 19, 2016 by

As a marketer in the financial services industry, it’s not enough to compare your customer experience to others in your industry. Today’s consumers have high expectations for their digital experiences, informed by all of the interactions they have had across channels. The result of this? Consumers expect personalized experiences. Many financial services marketers already recognize the importan […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

Consumers Want Personalization: Stats Roundup

Consumers Want Personalization: Stats Roundup

October 31, 2016 by

At Evergage, we talk a lot about how personalization can help marketers drive conversions, boost engagement, and improve loyalty. We’re not alone in talking about the benefits to marketers — analysts continue to share findings of success and trends for the future. For example, Gartner found that by 2020, smart personalization engines used to recognize customer intent will enable digital busine […]

Oracle Copies Evergage’s Marketing: 3 Takeaways for Digital Marketers

Oracle Copies Evergage’s Marketing: 3 Takeaways for Digital Marketers

October 28, 2016 by

This June, Evergage launched our new positioning around The Power of 1. We made considerable investments developing the messaging to accurately convey the ideal state of a marketer’s relationship with their prospects and customers – at the 1:1 level – and our vision for it. The phrase that encapsulates this, of course, is The Power of 1. We also thought long and hard about how to best descri […]

Understanding the Right Data to Create 1:1 Online Shopping Experiences

Understanding the Right Data to Create 1:1 Online Shopping Experiences

August 12, 2016 by

The most successful digital marketers in e-commerce today are the ones who place online shopping experiences at the core of their businesses. According to Econsultancy, 54% of customers would consider ending their relationship with a retailer that doesn’t provide tailor-made, relevant content and offers, yet only 5% of marketers say they provide adequately personalized, 1:1 interactions. When it […]

Making Help Content Helpful

Making Help Content Helpful

July 29, 2016 by

How many times have you looked for a solution to an application problem, only to find out later (after a call to support) that your answer was available online, but it was buried in the documentation site couched in terms you didn’t know you should use when searching? In that moment, you find yourself thinking that there has to be a better way for companies to quickly and easily answer your ques […]

3 Simple Steps for Reducing Customer Churn

3 Simple Steps for Reducing Customer Churn

June 17, 2016 by

No matter your industry, customer support is always challenging. Buyers across the board want faster, better, and more tailored experiences. And companies are repositioning customer support into a strategic function, with the term “customer success” becoming quite popular. Today’s customer success reps are often strategic sellers and marketers—which means that the need to prevent customer […]

The Compound Value of Personalization

The Compound Value of Personalization

June 7, 2016 by

As someone who’s worked in digital marketing for more than a decade, I’ve used my share of tools to manage content, distribute email campaigns, monitor web analytics, and deploy digital ads. And where each solution has been important to the companies I’ve worked for, once implemented, they tend to offer rather modest ROI gains. To be fair, these solutions do accrue value – like a utility […]

What is Online Customer Loyalty?

What is Online Customer Loyalty?

May 20, 2016 by

Last week I attended the B2B Online conference in Chicago where I was a panelist for a session entitled Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale.” The panel discussion focused on different perspectives on how to approach, build and manage online customer loyalty programs. As an Evergage representative, I shared my thoughts on how to execute online customer lo […]

Creating Your Best Customer Experience with Evergage [Demo]

Creating Your Best Customer Experience with Evergage [Demo]

March 21, 2016 by

It should be no surprise to any marketer that the customer experience is critical to the success of your business. Gartner found that 89% of marketers expect to compete mostly on the basis of customer experience this year. And they should — according to Accenture, 66% of customers switch companies due to poor service. So if you have a web-based solution, mobile app or SaaS product, you have a nu […]