persona-based marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Data Types You Should Be Using to Create Segments for Personalization

The Data Types You Should Be Using to Create Segments for Personalization

January 13, 2017 by

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

Getting Started with Personalization in Financial Services [Webinar]

Getting Started with Personalization in Financial Services [Webinar]

December 19, 2016 by

As a marketer in the financial services industry, it’s not enough to compare your customer experience to others in your industry. Today’s consumers have high expectations for their digital experiences, informed by all of the interactions they have had across channels. The result of this? Consumers expect personalized experiences. Many financial services marketers already recognize the importan […]

Don’t Wait on Personalization When Redesigning Your Website

Don’t Wait on Personalization When Redesigning Your Website

December 13, 2016 by

I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

How to Drive Sign-ups for Your Loyalty Program with Persona-Based Marketing

How to Drive Sign-ups for Your Loyalty Program with Persona-Based Marketing

September 9, 2016 by

Acquiring customers is a challenge for any industry, yet retail shoppers are particularly fickle and may not regularly return to sites where they made a one-time purchase. Thus, many retailers find themselves continuing to pay to re-acquire customers they had already acquired. Loyalty programs are one tactic that retailers use to provide a hook for customers to keep coming back. According to the 2 […]

The Last Go-Round for the Homepage Carousel

The Last Go-Round for the Homepage Carousel

September 7, 2016 by

It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you’re trying to read it, or you spot the tell-tale dots under the image, as in the image below. While these […]

How to Power Google Retargeting Ads with Evergage’s Intent-Based Data

How to Power Google Retargeting Ads with Evergage’s Intent-Based Data

August 18, 2016 by

As a consumer, you’re bombarded by retargeted ads that chase you across the web, trying to lure you back to the very pages that you left. Whether it’s a product you’re just not that into or a demo that you’re not ready for, there are a multitude of reasons to move on. But as marketers, we try to find the one or more reasons to entice you back. On the Evergage website, we use the Evergage p […]

Account-Based Marketing and Personalization: A Multi-Layered Approach

Account-Based Marketing and Personalization: A Multi-Layered Approach

June 30, 2016 by

Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively. There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), but one of the more common tactics is to use r […]

Personalizing Content Based on Stage in the Buyer’s Journey

Personalizing Content Based on Stage in the Buyer’s Journey

June 10, 2016 by

As we wrote on the Evergage blog last week, the B2B buyer’s journey can be complex. Shoppers conduct their research across a multitude of touchpoints before making a decision, and a visitor to your site in the early stages of his research will likely be looking for different information than a visitor who is nearly ready to make a purchase. How can your site adapt to these different stages? What […]

How to Optimize Micro-Moments for High-Consideration Purchases

How to Optimize Micro-Moments for High-Consideration Purchases

June 1, 2016 by

Buyer journeys are becoming increasingly complex. Thanks to newer digital channels, technology is evolving at lightning speed. As a result, shoppers in both B2B and B2C have a wealth of resources available to support their research processes. As sales consultant Jill Rowley points out, today’s buyers rely on research to drive their consideration processes. They use a series of touchpoints to mak […]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

April 22, 2016 by

As a financial services marketer, you have a wide variety of products, offers and content on your site. But not all of these resources are equally relevant to each visitor. Some visitors are new while some have been customers for years. Some visitors are financial beginners while some are tenured experts. How can you help each of them find the resources that will be most relevant? By using real- […]

Give Your Voice to This Year’s Personalization Trends and Priorities Study

Give Your Voice to This Year’s Personalization Trends and Priorities Study

April 14, 2016 by

At Evergage, we understand the importance of delivering highly relevant, personalized experiences, messages and offers to your audiences in real time. And we hear from our clients that this has become a key strategy for B2B and B2C organizations looking to stand out from the competition. But to truly quantify the state of personalization for marketing leaders worldwide, Evergage and Researchscape […]