personalization strategy

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Answer is Clear for Toys R Us: Hyper-Personalization

The Answer is Clear for Toys R Us: Hyper-Personalization

February 15, 2018 by

Last month, large children’s toy retailer Toys R Us announced that it would be closing one-fifth of its store locations as part of its bankruptcy reorganization plans. For most consumers, this news isn’t surprising. It no longer makes sense to go to a Toys R Us store or even to visit the Toys R Us website when you can find any product you want on Amazon — often at a cheaper price with better […]

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

February 13, 2018 by

It may get less attention, but the B2B e-commerce industry is on track to reach US $1 Trillion (twice the size of B2C e-commerce) by 2020 as estimated by Forrester. Brian Beck, SVP of E-Commerce & Omni-Channel Strategy at Guidance, believes that it could be even larger if B2B companies provided the easier-to-use online experiences that their customers are asking for. After all, B2B buyers are […]

The Importance of Personalization for Financial Services [Infographic]

The Importance of Personalization for Financial Services [Infographic]

February 9, 2018 by

Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, views your emails, calls your call centers, or visits your branch is unique. Each person is looking to accomplish her ow […]

5 Ways B2B SaaS Companies Can Use Triggered Emails

5 Ways B2B SaaS Companies Can Use Triggered Emails

February 2, 2018 by

Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, company, industry, etc. This level of […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

Personalization Examples for Financial Services and Insurance

Personalization Examples for Financial Services and Insurance

January 23, 2018 by

In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. Why is that? More and more companies are providing personalized experiences across digital and in-person channels — beyond just the first few brands that may come to mind like Amazon, Netflix and Spotify. And as more compa […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

3 Steps to Design Consistency for Your Personalized Experiences

3 Steps to Design Consistency for Your Personalized Experiences

January 10, 2018 by

Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels like the site is relevant and easy to use. At least, that’s the idea. But your personalized experience can feel a bit disjointed i […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

December 27, 2017 by

Most e-commerce professionals are not newbies to the world of personalization. At the very least, most utilize product recommendations on their websites. But personalization encompasses more than just product recommendations, and not all product recommendations are truly personalized to the individual. As we head into 2018, even e-commerce pros that are well-versed in personalization are going to […]

Demand Gen & ABM Marketers: What to Read to Prepare for Personalization in 2018

Demand Gen & ABM Marketers: What to Read to Prepare for Personalization in 2018

December 19, 2017 by

We’ve almost reached the end of 2017! You’ve probably spent this past month scrambling to finish out 2017 strong and wrap up your 2018 plans. To save you some time, we’ve assembled our most important blog posts from 2017 specifically for demand gen marketers. With this knowledge under your belt, in just 30 minutes you’ll be prepared to hit the ground running with your personalization strat […]

Examples of B2B Personalization from 4 Leading Demand Gen Marketers

Examples of B2B Personalization from 4 Leading Demand Gen Marketers

December 15, 2017 by

Only 21% of B2B marketers are very or extremely satisfied with their current personalization efforts, according to our annual survey earlier this year. The reasons for this dissatisfaction differ by marketer, but part of it likely stems from where the B2B world is in its journey with personalization. While B2C marketers have been exploring or executing personalization for several years, most B2B m […]

The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]