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Evergage Blog

Ideas and Strategies for Real-Time Personalization
5 Common Personalization Hurdles (and How to Overcome Them)

5 Common Personalization Hurdles (and How to Overcome Them)

June 15, 2018 by

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technolog […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

3 Ways to Use Segmentation for B2B Personalization

3 Ways to Use Segmentation for B2B Personalization

May 18, 2018 by

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use to create segments. Once you have your data sources, the next st […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

3 Data Sources to Use in B2B Segmentation and Personalization

3 Data Sources to Use in B2B Segmentation and Personalization

March 27, 2018 by

Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as top, middle, bottom), stage of […]

Planning for Personalization in 2018: Starting With What’s Possible

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

5 Ways B2B SaaS Companies Can Use Triggered Emails

5 Ways B2B SaaS Companies Can Use Triggered Emails

February 2, 2018 by

Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, company, industry, etc. This level of […]

ABM Account Selection & Marketing Program Commitments to Sales

ABM Account Selection & Marketing Program Commitments to Sales

January 19, 2018 by

In my first two blog posts on Building an ABM Framework, I shared how we organized and executed on our plan for the account-based marketing program at Evergage. In this post, I want to home in on how we outlined exactly what the sales team is getting when they select an account for the ABM program and how we solidified our list of target accounts together. I want to help answer the questions: “h […]

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

January 12, 2018 by

Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to download an eBook, sign up for a newsletter, request a demo, or make a purchase, a CTA button is what you use to draw the visitors’ attention and get them to click. A lot of research and testing ha […]

Demand Gen & ABM Marketers: What to Read to Prepare for Personalization in 2018

Demand Gen & ABM Marketers: What to Read to Prepare for Personalization in 2018

December 19, 2017 by

We’ve almost reached the end of 2017! You’ve probably spent this past month scrambling to finish out 2017 strong and wrap up your 2018 plans. To save you some time, we’ve assembled our most important blog posts from 2017 specifically for demand gen marketers. With this knowledge under your belt, in just 30 minutes you’ll be prepared to hit the ground running with your personalization strat […]

Using Personalization to Optimize the Pricing Shown on Your Site

Using Personalization to Optimize the Pricing Shown on Your Site

December 5, 2017 by

Are you leaving money on the table...er, I mean, on your website? In today’s competitive landscape, best practices around pricing are always changing: how to price, how to present pricing, when to discount, how to show a discount, whom to show a discount to, etc. Mastering these elements that dictate what people ultimately pay for your products or services can become an art form. Luckily, today […]

ABM Tips for Marketers: Q&A with Joe Chernov, CMO of InsightSquared

ABM Tips for Marketers: Q&A with Joe Chernov, CMO of InsightSquared

October 31, 2017 by

If you’re in the early stages of bringing account-based marketing (ABM) to your organization, it can seem overwhelming. As a concept, it makes a lot of sense. You spend your limited resources targeting those accounts that are most likely to receive significant value from your product or solution. But it can get tricky when you start rolling out your own strategy. You need to get internal buy-in […]

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

October 13, 2017 by

As marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to relevant audiences and individuals using personalization. […]