SaaS/Technology

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Get the Most Out of Your Personalization Platform with Evergage eCampus

Get the Most Out of Your Personalization Platform with Evergage eCampus

March 24, 2017 by

I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when it […]

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

February 28, 2017 by

We only have to look around the internet to see that it is becoming more and more personalized. For example, Facebook Ads are more targeted than ever, and LinkedIn can deliver jobseekers with the most relevant opportunities instantly. According to a recent report from Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past p […]

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

What B2B Marketers Need to Understand About the Power of Relevance in a World of More

February 23, 2017 by

You know that feeling you get when you receive a great gift? One that’s been specially picked out for you by someone who really understands you? You can tell the giver understands what you like, they know what you want, and most importantly, they know what you don’t want. There’s something that feels really good about opening a gift that’s been tailored to you. Especially when we’re surr […]

Relevance and Timing Are Everything When Converting First-Time Visitors

Relevance and Timing Are Everything When Converting First-Time Visitors

February 21, 2017 by

At Evergage, we frequently highlight the importance of being a true real-time platform – hence our tagline, “The Real-Time Personalization Platform.” Only a solution that factors all current session and past session data and responds “in the moment” with the most relevant information, offers and recommendations at the 1:1 level enables you, as a marketer, to optimize your chances of enga […]

How One Tech Company Personalized Its Site Navigation to Improve Conversions

How One Tech Company Personalized Its Site Navigation to Improve Conversions

February 3, 2017 by

It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]

The Personalization Trap Most Demand Gen Marketers End Up In

The Personalization Trap Most Demand Gen Marketers End Up In

January 10, 2017 by

Personalization encompasses many tactics from recommendations to ABM campaigns to exit messages to segment-based communications. Point solution vendors have cropped up over the years to offer solutions for each of these personalization tactics individually and for each separate channel. Yet these point solutions force marketers into a trap. You buy one tool to meet a current need. Then you need to […]

How We Made Your Content Easier to Find on Our Website

How We Made Your Content Easier to Find on Our Website

December 27, 2016 by

Have you ever viewed or downloaded a piece of content on a website and not been able to find it again? Or have been too busy to look for it? I’ve been there. And we know it happens to our prospects too. Like all B2B marketers, we want our site visitors to get the most use out of our content. If they can’t easily re-find a relevant piece of content, then we could be missing out on a lead.   So […]

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

Four MarTech Stack Trends: Takeaways from SiriusDecisions Events

December 9, 2016 by

In the last few weeks I attended two SiriusDecisions events:  SiriusDecisions Tech Exchange Summit in Austin and a half-day session on predictive analytics in Boston. These events featured analysts and demand generation/ABM marketers sharing their research, insights and case studies. Topics and presentations focused heavily on martech for B2B demand generation, but also emphasized the importance […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

How Mendix Uses Personalization for Account-Based Marketing [Webinar]

November 4, 2016 by

When implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team. Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed yo […]

4 Account-Based Marketing Data Sources You May Not Know About

4 Account-Based Marketing Data Sources You May Not Know About

October 7, 2016 by

As part of an account-based marketing (ABM) strategy, sales and marketing teams typically work together to reach target accounts with personalized communications across email, social, advertising, events, phone calls, etc. It should go without saying that visitors from target accounts should also receive personalized experiences when they land on the website. One of the more popular tactics for we […]

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

September 20, 2016 by

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you start to personalize your communications on any of these channels, it can become obvious th […]

Follow the Data: Personalization Beyond the Homepage

Follow the Data: Personalization Beyond the Homepage

September 1, 2016 by

With personalization transforming the business landscape and being top of mind for so many marketers, it’s no surprise that more and more companies are eager to develop or advance their personalization strategies. As part of the Customer Success team at Evergage, I’m on the front lines of my clients’ personalization journeys, helping them chart the course for their digital transformations. W […]