Use B2B Detect to Personalize Your Website

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Ideas and Strategies for Real-Time Personalization
Use B2B Detect to Personalize Your Website

June 23, 2015 by

Hello and welcome to another Real-Time Tuesday! Today we will be discussing how Evergage client Skyhigh Networks uses Evergage B2B Detect on its site to personalize the homepage experience based on a visitor’s industry. Using B2B Detect, companies are able to place the most relevant content and messages in front of their target accounts the moment they hit your site.

Skyhigh Networks is a security enablement platform that helps businesses utilize cloud services without compromising security, compliance or governance. The company receives interest from companies across industries, such as financial services, government and healthcare. Since organizations in these industries have different needs, Skyhigh Networks completely changes its homepage content in real time based on the industry each visitor is coming from.

Here is what the homepage looks like if the visitor is from a financial institution:

Screen Shot 2015-06-23 at 5.11.40 PM

Here is what the homepage looks like if the visitor is from a government organization:

Screen Shot 2015-06-23 at 5.11.53 PM

And here is what the homepage looks like if the visitor is from a healthcare company:

Screen Shot 2015-06-23 at 5.12.01 PM

As you can see, these homepage experiences vary and are tailored for each visitor. This way, Skyhigh Networks is able to deliver the most relevant content to its visitors right from the start.

With Evergage B2B Detect, Skyhigh Networks is personalizing its homepage according to the visitor’s industry. B2B Detect even enables companies to personalize pages based on the actual company the visitor works for! Tailoring content his way increases the chances that an anonymous visitor will become more engaged faster. This example of real-time personalization is low hanging fruit for a B2B organization looking for a proven way to increase engagement and conversion rates!

For more examples of successful real-time personalization in action, check out our newly updated and most popular eBook: 30 Ways to do Real-Time Personalization.

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