Year in Review: The Evergage Blog

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Year in Review: The Evergage Blog

June 15, 2014 by

It’s hard to believe that 2013 is almost over and we will soon be ringing in 2014 in just a few weeks! Let’s take a moment to reflect on this year and review our top 10 blog posts on the Evergage blog!

1. 3 Ways To Improve Net Promoter Scores

The net promoter score (NPS) is a metric of choice for many companies. It can be used to measure many things, from customer satisfaction to employee satisfaction. It’s also a good way to find out what customers like as well as what they don’t. As it’s popular, we shared some ideas and suggestions to improve net promoter scores.

2. How To Calculate Customer Churn and Revenue Churn

How do you calculate customer churn, and what is the differences between customer churn and revenue churn? Depending on who you ask, this can be a difficult question to answer. In fact, if you Google it, you can find some complicated answers. The point of this blog post isn’t to try to translate and restate what they did, but instead show you how calculating churn can be simple and doesn’t require a master in mathematics from Harvard.

3. How To Calculate Customer Experience

Investing to improve your business’s customer experience (CX) can be the different between its success and its failure. When companies take the time to strategically plan and improve their customer experience, it pays huge dividends. Read these 4 tops on how to measure your customer experience.

4. 10 Ways To Improve Customer Experience in 5 Minutes

Nobody likes a poor customer experience. You can improve your customer experience in just five minutes with these 10 simple tips.

5. How To Use Personalization To Increase Customer Happiness

Happy customers means more visits to your site and more engagement with your brand. Which in turn means more revenue for you. Here’s how you can use web personalization to increase customer happiness and keep them coming back for more.

6. 7 Ways To Personalize Your Homepage To Boost Engagement

Your homepage is the gateway to your business. It’s the place where visitors decide if you are worth their time or not. So if you can’t capture their attention, if you can’t hold them and engage them, they will leave. That’s money walking out the door! Use web personalization to engage your visitors and keep them on your site.

7. 3 Reasons To Include Real-Time Messaging In Your Next Website Redesign

Let’s be honest, there are surely more than three reasons to include real-time messaging in your design. But even if the only reason was to create a better experience for an existing or potential customer, then it is a feature that deserves serious consideration.

8. Real-Time Marketing Isn’t What You Think It Is

Every couple of years there seems to be a new marketing darling, innovated by big brands that will change the face of marketing forever. Today’s belle of the ball is real-time marketing. But the definition of real-time marketing varies – so we put it in perspective for you.

9. 3 Personalization Recommendations For Travel Websites

A typical travel shopper will visit 22 websites in multiple sessions before booking a trip. Here are three personalization tips for travel websites that they could and should implement today, from the travelers’ POV.

10. The Case For In-App Messaging Vs. Email Marketing

Traditionally, email marketing has always been the best way to communicate with your users. Have a new feature or blog post? Send out an email to let your users know! Well, how about if you could communicate with them while they are engaged in your app? Take a look!

We hope that you enjoyed this year’s review of Evergage most-read blog posts. Be sure to subscribe to the Evergage blog to receive new content on a regular basis. 

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