Designing Kick-Ass Campaigns with Evergage
Join us for an interactive session on creating messages with Evergage! From the key elements of good design to planning the user experience — you will learn how to utilize Evergage’s features, including the Visual Editor, to build effective and successful campaigns.
Amie Levasseur, UX & Creative Director
Emily Canina, Experience Designer
Katie Houck, Graphic Design Specialist
Evergage Tools for Troubleshooting & Gathering Insights
Evergage Tools is a powerful feature that gives you a snapshot of all Evergage activity and data on a page, including custom fields, actions, and campaigns.
Join us to learn how to use Evergage Tools to:
- Troubleshoot common campaign issues
- Identify actions/action mapping
- Quickly get an overview of and insights on campaigns you have running
Christina Wiech, Personalization Developer
Eric Williams, Software Engineer
Mastering Segmentation for Analytics and Targeting
Successful personalization requires flexible, marketer-driven, real-time segmentation. With Evergage, you can slice and dice your various audiences to build an unlimited number of segments using extensive data from site visits, together with offline data from CRM, email/marketing automation, other data sources, or even list uploads.
Learn all of the elements of segmentation and recent enhancements. Discover how to use segments for analytics, trending, creating targeted campaigns, increasing relevance, enhancing visitor experiences and providing lift in conversions.
We will be focussing on the 5 key uses of segments:
- Personalization for campaigns
- Goals tracking and filters
- Visitor / Customer / Account analysis
- Integration with other systems
and leaving you with the key segments you should be using today!
Dave Parsons, Customer Success Director
Lumena Banerjee, Customer Success Manager
Predictive Recommendations for Products and Content
In this session, we will discuss Evergage Recommend, our innovative approach to recommendations, highlighting its marketer-friendly “white box” nature and customizability, 1:1 individualization of results, and applications not only for products but also for content.
We will focus on demonstrating best practices for product and content recommendations and customizing and tuning recommendation “recipes.”
Andrew Patti, Software Engineer
John Watts, Software Architect
Karen Simmonds, Customer Success Director