Measuring the benefits of your campaign investments is critical for today’s marketer.

Not only does Evergage provide the leading platform for delivering personalized experiences, it also helps you figure out what to personalize and determine what’s working! Evergage’s robust dashboard with sophisticated yet easy-to-understand analytics, statistics and attribution reporting puts actionable information at your fingertips.

ANALYZE CAMPAIGN STATISTICS & RESULTS

Report on “lift over control” for test campaigns and fully deployed personalization campaigns – all in real time. Calculate lift against standard metrics like revenue per user, average order value, clickthroughs, and time on site, but also against any set of site-wide goals of your choosing. Even access campaign statistics from an iPhone.

TRACK AGAINST SITE-WIDE GOALS

Define your overall site-wide goals (e.g., form completions, sign-ups, purchases, etc.) and analyze campaign results against these objectives to determine how each campaign positively or negatively impacts your primary business objectives. Utilize advanced machine learning and artificial intelligence to automatically uncover opportunities and potential issues.

ACCESS SEGMENT-LEVEL REPORTING

Compare engagement levels of different segments, and follow segment membership trends over time. Drill down to cookied users, named users or accounts who belong to a segment. Analyze attributes and optionally export to excel or data visualization tools for further study.

ANALYZE DATA

Track views, shares, likes, time spent, adds-to-cart, purchases and more to analyze site performance including conversion rates, revenue attribution, cohort analysis, engagement scoring and more. Monitor all traffic – web, web applications, mobile sites and mobile apps – not just visitors associated to a particular campaign, and act on the data immediately, not hours or days later.

UNDERSTAND BOTTOM LINE IMPACT

Analyze the revenue impact of your campaigns by tracking average order value, abandoned shopping cart value and more. Attribute results to overall revenue or to the revenue of particular products, and view individual or aggregate behavioral data to further enhance personalized experiences. Marketers can even measure click-to-purchase attribution for recommendations and corresponding capabilities like SmartSearch, SmartSort and SmartHistory.

SYNC WITH THIRD PARTY ANALYTICS TOOLS

Integrate with Google Analytics, IBM Coremetrics or similar systems, and pass personalization campaign info – viewed content, clicks, conversions, etc. – into these tools. You can even pass Evergage segment membership to these third party analytics solutions.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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