To provide the most relevant experience possible when targeting audiences on digital channels, you must be able to gauge true intent.

Only then can you begin to understand an individual’s motivations and act on those insights. But to do this, you can’t rely on click tracking alone. You need a powerful solution that provides deep behavioral tracking and analytics. You need Evergage!

UNDERSTAND INTENT

Use Evergage to understand the true intent of each visitor’s session, not just what the person happened to click on. Observing mouse movement, scrolling, inactivity and time spent provides a more accurate indication of preference, level of interest and true intent.

UNDERSTAND CONTEXT

Gain a deep understanding of the context of each visitor’s interests and intent. Which products or content are of most interest during the current session or over time? Leverage Evergage’s real-time tracking of your site’s catalog and meta-data to understand the visitor’s preferred brands, categories, styles, price points, tags and authors.

LEVERAGE SITUATIONAL DATA

Enrich your understanding of visitors by identifying their referring site, email or ad campaign source, IP address, geo-location, device type and OS. Use that data – together with a deep understanding of intent and context – to further inform the types of personalized experiences you deliver.

MONITOR ACROSS CHANNELS

Monitor anonymous visitors, logged-in users and even accounts across your website, web application and mobile app. When anonymous visitors log in, their data is immediately captured and preserved, enabling true omni-channel personalization.

TRACK PAGE ACTIONS VIA VISUAL CONFIGURATION

Rather than finding a developer to hard-code your site to track and notify you when someone completes a form, plays a video or interacts with some page element, use Evergage’s Visual Editor to identify and select any and all actions you want to track – done in a matter of seconds.

COMBINE CRM WITH REAL-TIME BEHAVIOR

Behavioral data gathered by Evergage is available within 20 milliseconds and can be combined with historical information and third-party data for real-time segmentation, targeting, recommendations and analytics. Integrate with your CRM and other customer data sources through pre-built integrations or CSV, JSON or APIs.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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