Evergage Data Hub

Make the Most of Your Customer Data

Collecting data about your customers is only valuable if you can put it to good use. The Evergage Data Hub™ enables you to leverage customer information from disparate sources to maximize the effectiveness of real-time personalization.

In nearly every marketing environment today, customer data exists across a variety of internal and external sources – CRM applications, marketing automation platforms, analytics tools, and data warehouses, just to name a few. To be most effective in helping companies achieve their goals, however, no solution should exist as an island. But joining information from many sources is no easy task.

With the Evergage Data Hub, companies can synchronize customer information – collected and stored in other solutions – with Evergage so it can be used to deliver real-time personalized experiences across channels. Additionally, marketers can pass in-depth behavioral data captured by Evergage to other solutions to improve their value and benefits.

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Unified Customer Profile
Evergage maintains unique customer profiles for every individual and account that interacts with a company’s website, web application or mobile app. These profiles, which stores attribute data, survey/form responses, and the complete behavioral history for every visitor – whether anonymous or known – power the Evergage platform’s ability to deliver 1:1 personalized experiences. Using the Evergage Data Hub, companies can augment the customer profile with additional data – such as offline transactional information, CRM data, email marketing activity and more – to provide the most complete customer profile possible.

Additional Configurations
In addition to the multitude of out-of-the-box integrations available, the powerful and flexible APIs of the Evergage Data Hub enable clients to pass or pull information to/from virtually any data source. For example, it can import in-store transactional data to provide a more complete picture of each consumer’s full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Evergage to external business intelligence tools, customer support systems, and more to enhance their value and accuracy.

Out-of-the-Box Integrations
The Evergage Data Hub includes out-of-the-box integrations with 25 marketing automation/email marketing systems, CRM solutions, CMS and e-commerce platforms, analytics tools, and advertising networks. After configuring the integrations within the Evergage platform, marketers can begin personalizing experiences based on data from these systems. They can also pass field, segment and/or campaign data to solutions like Google Analytics and IBM Coremetrics, marketing automation platforms like Marketo, Oracle Marketing Cloud (Eloqua) and Salesforce Marketing Cloud (ExactTarget), and CRM solutions like Salesforce Sales Cloud and SugarCRM.

Centralized Audience Management and Analytics
Because it captures in-depth behavioral data on an individual basis and can integrate with nearly any first or third-party data source, Evergage can serve as a Customer Data Platform. And as a 100% real-time platform, Evergage enables marketers to conduct segment analysis, spot trends and patterns, examine audience interests and intent, and target audiences in real time with relevant communications across channels.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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