The Evergage Data Hub includes out-of-the-box integrations with 25 marketing automation/email marketing systems, CRM solutions, CMS and e-commerce platforms, analytics tools, and advertising networks. After configuring the integrations within the Evergage platform, marketers can begin personalizing experiences based on data from these systems. They can also pass field, segment and/or campaign data to solutions like Google Analytics and IBM Coremetrics, marketing automation platforms like Marketo, Oracle Marketing Cloud (Eloqua) and Salesforce Marketing Cloud (ExactTarget), and CRM solutions like Salesforce Sales Cloud and SugarCRM.
Centralized Audience Management and Analytics
Because it captures in-depth behavioral data on an individual basis and can integrate with nearly any first or third-party data source, Evergage can serve as a Customer Data Platform. And as a 100% real-time platform, Evergage enables marketers to conduct segment analysis, spot trends and patterns, examine audience interests and intent, and target audiences in real time with relevant communications across channels.