Open-Time Email Personalization

Bringing Real-Time to Email Marketing

Deliver personalized promotions, content and recommendations in your email campaigns – updated at open time.

Taking into consideration each individual’s unique interests and preferences, Evergage for Email™ provides a straightforward way for marketers to personalize email campaigns for each and every user. And because personalization is delivered when an email is opened, messages can account for a customer’s latest actions (e.g., visited certain pages, purchased an item, registered for an event, downloaded an eBook, etc.), offer expiration dates, or even a company’s product inventory levels.

B2C and B2B companies can use Evergage to insert personalized promotions, banners and product and content recommendations into their email campaigns. The content is rendered at open-time.

Content Blocks
Using Evergage for Email, marketers define, build and customize personalized content, which is then rendered as HTML blocks and placed into emails. These content blocks can be easily customized to match a company’s style and brand guidelines.

Dynamic Recommendations
When delivering 1:1 product or content recommendations into email, marketers select which items and related metadata (e.g., image, title, description, price, etc.) to display within a content block and which algorithm-based recommendation strategy to use. Each recommendation strategy can be customized according to a company’s desired goals and objectives.

Dynamic Content
Before an email has been opened or even after it has been opened, personalized content can be adjusted in real time. For example, if an item is no longer available, a promotion is no longer valid, or a particular action has already been taken, the personalized content shown to a recipient will be automatically updated the moment the email is opened.

Message Types
The email personalization capability can be used in both B2C and B2B environments to include static promotional banners/images, product recommendations, abandoned cart reminders, relevant eBooks, blog content, targeted cross-sell messages, recommended repurchases, loyalty and discount offers, and more.

Multi-Channel Experiences
Evergage for Email allows companies to leverage the deep behavioral tracking capabilities of the Evergage platform to capture true customer intent across web and/or mobile app interactions and insert related content into email communications.

Works with Any Provider
Evergage for Email can be used to deliver personalized content or recommendations via any email marketing or marketing automation system. No integrations are required. Just copy and paste the HTML code for the Evergage campaign into any outgoing email campaign.

Combine with Triggered Email
Open-time personalization can be combined with Evergage for Email’s triggered email capability to enable business professionals to deliver maximally relevant and time-sensitive messages to specific prospects or customers. Triggered emails can be based on simple or complex visitor actions, cumulative behavior, external factors, and more.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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