Using Evergage for Email, marketers define, build and customize personalized content, which is then rendered as HTML blocks and placed into emails. These content blocks can be easily customized to match a company’s style and brand guidelines.
When delivering 1:1 product or content recommendations into email, marketers select which items and related metadata (e.g., image, title, description, price, etc.) to display within a content block and which algorithm-based recommendation strategy to use. Each recommendation strategy can be customized according to a company’s desired goals and objectives.
Before an email has been opened or even after it has been opened, personalized content can be adjusted in real time. For example, if an item is no longer available, a promotion is no longer valid, or a particular action has already been taken, the personalized content shown to a recipient will be automatically updated the moment the email is opened.
The email personalization capability can be used in both B2C and B2B environments to include static promotional banners/images, product recommendations, abandoned cart reminders, relevant eBooks, blog content, targeted cross-sell messages, recommended repurchases, loyalty and discount offers, and more.