Factoring in both current and past session behavior, Evergage SmartSearch delivers personalized search results consistent with each visitor’s true interests and intent – based not just on clicks, but actual engagement. Brand affinity, content preferences, categories, styles, sizes, geography, gender, price sensitivity and more are all taken into consideration.
Leveraging both aggregate data and individual behavior, SmartSearch allows companies to combine multiple machine learning models with matching search results. Different strategies can be built, deployed, tested and even targeted to different personas.
Easy for the Marketer
SmartSearch can be layered into a company’s existing search capabilities in a matter of hours. The solution plugs right into your existing search engine without the need for IT. It can also be used on its own in the absence of an existing on-site search engine.