Factoring in both current and past session behavior, Evergage SmartSort reorders category pages and search results based on each visitor’s true interests and intent. Actual engagement, brand affinity, content preferences, categories, styles, sizes, geography, gender, price sensitivity and more are all taken into consideration.
Utilizing both aggregate data and individual behavior, SmartSort allows companies to combine multiple machine learning models with search results and category views. Different strategies can be built, deployed, tested and even targeted to different personas.
Easy for the Marketer
SmartSort can be woven into a company’s existing website or mobile app. The solution, which can optionally be combined with Evergage SmartSearch, plugs into your site’s existing capabilities and page layouts without the need for IT.