Evergage SmartSort

Personalize Product and Content List Views for Each Visitor

Automatically reorder search results and category page views so the most relevant items – based on each visitor’s unique interests – appear first.

Evergage SmartSort™ combines deep behavioral tracking with the multi-layered machine-learning algorithms – of Evergage Recommend – to present visitors with personalized search results and category views. Leveraging each person’s current and past session behavior, implied intent, purchase or download history and even offline sales data, the solution dramatically increases relevance, discovery and conversion rates.

A shopper with a known preference for men’s clothing (image on left) will see gender-relevant items when searching for “shirt.” When conducting a similar search, a shopper with a known preference for women’s clothes (image on right) will see completely different results.

Deep Data
Factoring in both current and past session behavior, Evergage SmartSort reorders category pages and search results based on each visitor’s true interests and intent. Actual engagement, brand affinity, content preferences, categories, styles, sizes, geography, gender, price sensitivity and more are all taken into consideration.

Machine Learning
Utilizing both aggregate data and individual behavior, SmartSort allows companies to combine multiple machine learning models with search results and category views. Different strategies can be built, deployed, tested and even targeted to different personas.

Easy for the Marketer
SmartSort can be woven into a company’s existing website or mobile app. The solution, which can optionally be combined with Evergage SmartSearch, plugs into your site’s existing capabilities and page layouts without the need for IT.

Real-Time Catalog
Saving time and increasing accuracy, SmartSort does not require a catalog integration. The solution automatically detects out-of-stock and discontinued products and immediately removes these items from a visitor’s search results or category view. It also pulls in and can display content or product metadata such as thumbnail images, titles, descriptions, tags, etc.

Attribution
Marketers can easily determine which categories and items are driving the most conversions and revenue. From within Evergage Core, you can view, track and report on the latest statistics in real time helping inform merchandising and editorial decisions.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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