Unified Customer Profile

A Detailed View of Every Visitor, Customer and Account

Access comprehensive insights on each person or company that interacts with your digital properties.

The Unified Customer Profile (UCP) provides an unprecedented overview of the activity, history, characteristics and preferences of each and every visitor, customer and account. This rich information, in turn, empowers marketers, merchandisers, product managers and other business professionals to deliver true real-time 1:1 personalized experiences. A core component of Evergage’s Customer Data Platform, the UCP enables companies to leverage both the rich information collected by Evergage as well as valuable data passed from an existing, complementary system such as a CRM, ESP/MAP or POS system.

Evergage automatically creates a Unified Customer Profile for every visitor, customer and account.

Action & Event Streams
Evergage records the behavior and engagement of each visitor and user across a company’s website, web application and/or mobile apps. These events are captured and updated in real time, where marketers have access to a complete chronology for every individual (and account), whether known or anonymous, without historical limitations.

Browsing & Conversion History
Want to know when a visitor viewed a data sheet or when a shopper completed a transaction? No problem. Click anywhere on a user’s visual timeline and to see the products or content they engaged with at any point in time. Add offline transaction data, CRM attributes or email activity to round out your customer profiles.

Geo, Sources & Segments
Track anonymous visitors and named users across different channels and devices. Identify their location, account or industry; their referring site; their email or ad campaign source; and, at a glance, which segment(s) each visitor/user belongs to based on Evergage’s easy-to-configure segmentation rules.

Retail Profiles
When shoppers interact with your website or mobile app, Evergage automatically determines their preferred products, brands, styles, categories, etc. This is deduced by both explicit actions – views, purchases, adds-to-cart – and implicit behavior such as active time on a page or screen, mouse movement, scrolling, etc.

Demand Generation Profiles
As visitors interact with your company’s site, Evergage identifies the solution(s), categories, content types, authors, etc. most relevant to each person. These insights are determined by explicit actions – such as views or downloads – as well as by implicit behavior such as active time on page, mouse movement, scrolling, etc.

B2B Account-Level Details
Evergage is the only personalization solution that allows marketers to access account-level details too. Companies who sell to other businesses can view aggregated statistics of all visitors or application users associated with an account – including preferred solutions, categories and content and attributes like company name, industry, size, revenue, customer status, etc.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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