Customer Data Platform

Combine information from disparate sources to create a single, comprehensive view of your customers and prospects.

In nearly every marketing environment today, customer data exists across a variety of internal and external sources – CRM applications, email marketing solutions, POS systems, data warehouses and more. To most effectively cater to each person and organization you do business with, you need to aggregate, organize and interpret a wide variety of data. But collecting and analyzing information from many sources is no easy task.

Evergage captures in-depth behavioral data and determines individual-level affinities and interests. This information is combined with customer data that is easily ingested or synchronized with other systems to use for real-time personalization across channels, to trigger emails or actions in other systems, or to use in outside business intelligence (BI) tools.

COMPREHENSIVE VIEW OF CUSTOMERS

The Customer Data Platform (CDP) at the heart of the Evergage solution stores detailed profiles with extensive behavioral and attribute data for every individual and account that interacts with a company’s website, web application or mobile app. These profiles are also often enriched with data from other existing systems.

UNIFIED CUSTOMER PROFILE

The information collected by Evergage on customers, visitors and accounts – as well as data passed from other systems – is accessible via a comprehensive, visual profile. This data can be used to power personalized experiences across channels, to populate fields in other databases or trigger events in other systems.

DEEP FIRST PARTY DATA

The deep behavioral tracking capabilities of Evergage provide unprecedented value for the CDP. In addition to clicks and actions, the platform tracks non-click behaviors like active time on page, scrolling, hovering and zooming – as well as the context of what each visitor is engaged with (category, tags, price, etc.) – to determine true interests and intent.

INTEGRATE FIRST AND THIRD PARTY DATA

To provide the most complete customer profile possible and maximize the value of the CDP, marketers can augment Evergage-collected data with data from their CRM platform, email marketing/marketing automation solution, POS system, data warehouses and more. To synchronize entire datasets, segments or specific fields, companies can use out-of-the-box integrations, APIs and webhooks.

SEGMENTATION & ANALYSIS

Once a company’s first and third party data is available in the CDP, Evergage enables marketers to conduct segment analysis, spot trends and patterns, and examine audience interests and intent. This information can be used for business intelligence as well as real-time personalization.

REAL-TIME DECISIONING & DELIVERY

The information that resides in the CDP can be leveraged for both rule-based and machine-learning personalization campaigns. Business professionals can deliver relevant individualized experiences across channels – website, web application, mobile web, mobile app, onsite search and email – all in real time.

PASS DATA OR TRIGGER ACTIONS IN OTHER SYSTEMS

To enhance the value and accuracy of other marketing technologies, the data stored in Evergage’s CDP can be shared with external systems like BI tools, customer support systems and more. Data can even be passed from Evergage via APIs. Specific actions can also trigger events and notifications out to a company’s existing, external systems.

“Evergage allows us to try out new tactics to power our multi-channel customer experience. With Evergage, we can show our shoppers that we truly understand them with relevant recommendations and brand experiences that are unique to each individual.”

PAUL KISICKI
VP OMNI CHANNEL & DEVELOPMENT

MORE CUSTOMERS

Ready to discover more?

To learn more about the technology you need to support your company’s personalization efforts and how a Customer Data Platform plays an integral role, download “The Role of a Customer Data Platform in Personalization” white paper.

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