Recommendations

Leveraging customizable machine-learning algorithms, Evergage offers the industry’s most effective approach to real-time product and content recommendations.

Whereas typical recommendation engines rely on aggregate visitor browsing histories, our machine learning algorithms layer in deep understanding of real-time customer behavior, engagement and context to more accurately predict which products or content are most likely to appeal to individuals at a 1:1 level.

SET UP & CONFIGURE WITHOUT HEADACHES

With no API integration necessary, automatically catalog your products and content. Specific product and content details – including pricing and inventory levels – are constantly updated without the need for nightly catalog synchronizations.

PROVIDE 1:1 EXPERIENCES FOR EACH VISITOR

Combining an individual’s current and/or past session visitor behavior, preferences and affinities, promote brands, categories, products or articles based on each person’s unique characteristics. Easily add filters and boosters so visitors only see what you want them to see.

RECOMMEND BASED ON POPULARITY

Built to support high-traffic e-commerce and content sites, Evergage-powered recommendations can be used to promote items based on what others have viewed or purchased (including offline transactions). Predictive algorithms are even smart enough to dynamically adjust to temporary shifts in consumer behavior.

DEFINE YOUR OWN STRATEGIES

Build recommendation strategies or “recipes” by starting with one of Evergage’s pre-built machine-learning algorithms. Then combine it with other algorithm(s) and add filters and boosters to align with your business and ensure maximum relevance for each visitor. You can even preview recommendations to be delivered when specific items are viewed by specific visitors.

PLACE RECOMMENDATIONS ANYWHERE

Add recommendations to your website, mobile app or any email – the design, location and governing rules are entirely up to you. Integrated segmentation allows you to target machine learning-driven recommendations to specific audiences (e.g., loyal customers or first-time visitors).

EXTEND TO OTHER AREAS OF YOUR SITE

Evergage-powered recommendations can be used to automatically deliver individualized experiences throughout your site or mobile app. Re-order product lists and search results with SmartSort. Suggest relevant products inside your search bar with SmartSearch. Showcase items from specific categories with SmartBundle. And prioritize previously viewed product or content items based on each visitor’s engagement with SmartHistory.

UNDERSTAND BOTTOM LINE IMPACT

Analyze the revenue impact of recommendations campaigns by tracking average order value, abandoned shopping cart value, click-to-purchase and more. Even measure attribution for corresponding capabilities like SmartSearch, SmartSort, SmartHistory and SmartTrends.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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