Deliver personalized experiences to known users and customers when they are logged in.
For subscription-based businesses like SaaS, financial services, publishers and many retailers, the logged-in environment – aka “web applications” – is often the primary interface for engaging with end-users and customers. Fortunately, the Evergage platform enables marketers to understand in-depth user behavior within web applications, target personalized experiences to individuals and accounts, run A/B tests, and analyze campaign results.
Dynamically promote tips and training to new users, highlight new or under-utilized features to existing users, and showcase relevant use cases to specific accounts.
Support Single Page Apps
Understand B2C, B2B & Accounts
Monitor engagement, adoption and behavior – at the individual- and account-level – within logged-in environments.
Move people through important onboarding steps – with tutorials and checklists – to improve customer adoption.
Identify known roadblocks and provide real-time assistance in the form of timely messages or related support links.
Promote Customized Stores
B2C and B2B retailers can use Evergage to dynamically create unique micro-stores or “boutiques” for their customers or groups of customers.
Add Call-Out Messages
Strategically introduce new features or provide support tips and tutorials when appropriate and when users are engaged inside of the application.
Target Specific Users/Accounts
Present individual users or accounts with helpful hints or enticing offers related to particular behaviors and/or preferences.
Introduce Progressive Surveys
Deploy surveys to collect insights – including NPS scores – and respond immediately based on how a customer answers a question.
Run A/B and multivariate tests within single page web applications to optimize adoption, engagement and/or usage.
Notify Key Stakeholders
Notify customer success representatives or sales staff when certain actions have or have not been taken by users.