Personalize the Digital Experience with Ease

Marketers can personalize the experience for each visitor or user – in real time – based on extensive behavioral and profile data.

UNDERSTAND

Real-Time Segmentation
Deep Behavioral Tracking
IP-Based Data Detection
CRM / Third-party Data Integration

RESPOND

Real-Time Targeting
Targeting Forms & Surveys
A/B & Multivariate Testing

MEASURE

Real-Time Analytics
Campaign Reporting & Statistics
Attribution Reporting

UNDERSTAND

Evergage Core provides robust customer analytics, behavioral tracking, and segmentation used for collecting and analyzing in-depth details about each anonymous visitor, logged-in user or business account.

  • Leverage 100% real-time segmentation for reporting and personalization
  • Track clicks, time spent, mouse movement, hovers, scroll, inactivity and exit intent in real time, for any time period
  • Identify each visitor’s referring site, online ad or email campaign source, and geo-location
  • Detect anonymous visitors’ company and industry using Evergage B2B Detect
  • Automatically catalog products and/or content assets, including meta data, without any technical integration
  • Integrate with CRM, marketing automation and other systems to incorporate external profile and segment data
  • Understand the trends and characteristics of segments, discover new insights, and take action to provide the best experiences

RESPOND

The deep insights gathered within Evergage Core enable companies to present – and test – highly relevant experiences to each and every individual.

  • Utilize Evergage’s intuitive Visual Editor to design, manage and test personalized experiences
  • Deliver personalized experiences to individuals and target segments in under 20 milliseconds – without “flicker”
  • Dynamically present and content to visitors based on their interests and intent
  • Tailor the user experience or insert messages for logged-in customers based on profile data or behavioral patterns
  • Use forms and surveys to collect data from users – on a targeted basis – to support further personalization
  • Test alternate experiences to targeted groups to optimize results using built-in A/B and multivariate testing

MEASURE

Evergage provides powerful, real-time statistical reporting and analytics, enabling marketers to receive immediate feedback and the flexibility to iterate quickly.

  • Monitor campaigns from a sophisticated yet easy-to-use reporting and analytics dashboard
  • Measure campaign performance and lift against a control or other campaigns
  • Track, report and analyze the impact of your campaigns on key goals including conversions, revenues, order values and more
  • Attribute revenue and conversion results to Evergage campaigns, third party email and ad campaigns, and even individual products and content assets
  • Leverage advanced machine learning and artificial intelligence to monitor campaign and site data to automatically uncover opportunities and potential issues.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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