Factoring in both current and past session behavior, Evergage SmartSearch delivers personalized search results consistent with each shopper’s true interests and intent – based not just on clicks, but actual engagement. Brand affinity, content preferences, categories, styles, sizes, geography, gender, price sensitivity and more are all taken into consideration.
Leveraging both aggregate shopper data and individual behavior, Evergage SmartSearch allows retailers to combine multiple machine learning models with matching search results. Different strategies can be built, deployed, tested and even targeted to different personas.
Easy for the Marketer
Evergage SmartSearch can be layered into a company’s existing search capabilities in a matter of hours. The solution plugs right into your existing search engine and e-commerce site without the need for IT.