Companies are investing in personalization because they say it’s a critical digital marketing strategy for delivering engaging and effective visitor and customer experiences. But how are they actually putting personalization into practice, are they using the best approaches, and are they benefiting from these efforts?
Evergage, in collaboration with Researchscape International, recently conducted its 5th annual Trends in Personalization survey of B2B and B2C marketers. Get exclusive access to the report of findings to use for benchmarking and strategic planning for your organization.
Download the report today!