True Real-Time Personalization

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Primary Challenge

When evaluating martech solutions, how often do you hear vendors claim they can do something in “real time”? The term is used so frequently that its meaning can often get lost.

And when it comes to personalization, whether it is truly “real-time” or not can mean the difference between a positive digital experience that leads to conversions or a frustrating one that drives visitors away. This whitepaper will:

  • Set the record straight about real-time

  • Define the many facets of real-time personalization, step by step

  • Explain why it’s important to you as a marketer

  • Help in your evaluation of real-time personalization solutions

Download the whitepaper, True Real-Time Personalization, to learn more about real-time personalization and ensure that you have the information you need to make the right decision for your organization.

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