Evergage for Mobile Apps

 

How do you leverage web and mobile app analytics data to deliver a seamless customer experience across channels?

Evergage for Mobile Apps™ tracks the behaviors and actions of mobile app users and enables marketers to use that data to deliver personalized experiences, inside the app or on the web, in real time. With Evergage, all mobile app usage data resides in a single, common data store along with data collected by Evergage on other channels (e.g. web, mobile web, web application or email) or fed from third-party systems such as CRM or marketing automation platforms. With a complete view of an individual’s digital interactions, marketers can deliver seamless personalized experiences across any channel, powered by the marketer-friendly Evergage platform.

Available to companies that utilize web and mobile app channels to interact with their customers, Evergage for Mobile Apps is easy to deploy, requiring the insertion of just a few lines of code within the mobile app.

With the explosive growth of smartphones, it’s no surprise that people are increasingly relying on mobile apps to stay informed, conduct research and shop. Given the personal nature of these devices, when someone downloads your app, it’s a pretty good indication that you’re a company they would like to do business with. This, of course, is a good thing! But it also presents a number of unique challenges.

Mainly, how do you leverage the information you’ve collected about each person using your mobile app and use those insights to improve their mobile app or web experience?

Introducing Evergage for Mobile Apps – an extension of Evergage’s real-time personalization platform. With this solution, marketers can track mobile app behavioral data and deliver individualized experiences – including messages, content and recommendations.

Say you’re contemplating a trip to Paris. While commuting home, you research flights using your favorite travel app. You find an affordable package for the dates you want, but you’ll need to discuss the details with your travel companion before booking. Later, you log in to the airline’s website from your home computer to book the trip. Because the travel company utilizes Evergage for Mobile Apps – your website experience picks up right where you left off on your phone – making it easier to purchase your flight without having to start the process all over again.

The next day, you use the mobile app to confirm the flight arrival time and check out some articles, helpful hints and a few offers – all related to your trip to France. This is just one of many examples of how marketers in the travel, retail, technology, financial services and other industries can use Evergage to deliver seamless, personalized experiences across channels.

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Evergage For Mobile Apps

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