With the explosive growth of smartphones, it’s no surprise that people are increasingly relying on mobile apps to stay informed, conduct research and shop. Given the personal nature of these devices, when someone downloads your app, it’s a pretty good indication that you’re a company they would like to do business with. This, of course, is a good thing! But it also presents a number of unique challenges.
Mainly, how do you leverage the information you’ve collected about each person using your mobile app and use those insights to improve their mobile app or web experience?
Introducing Evergage for Mobile Apps – an extension of Evergage’s real-time personalization platform. With this solution, marketers can track mobile app behavioral data and deliver individualized experiences – including messages, content and recommendations.
Say you’re contemplating a trip to Paris. While commuting home, you research flights using your favorite travel app. You find an affordable package for the dates you want, but you’ll need to discuss the details with your travel companion before booking. Later, you log in to the airline’s website from your home computer to book the trip. Because the travel company utilizes Evergage for Mobile Apps – your website experience picks up right where you left off on your phone – making it easier to purchase your flight without having to start the process all over again.
The next day, you use the mobile app to confirm the flight arrival time and check out some articles, helpful hints and a few offers – all related to your trip to France. This is just one of many examples of how marketers in the travel, retail, technology, financial services and other industries can use Evergage to deliver seamless, personalized experiences across channels.