A humorous look at the Adobe approach to personalization compared to the Evergage platform. Mary, the marketer, wants to personalize her website and is trying to decide between Adobe and Evergage. Adobe’s approach requires multiple, disparate tools be stitched together along with lots of initial and ongoing help from IT and developers to make it work. And in the end, the personalization and recommendations delivered are not necessarily on target or delivered in true real time. Evergage, on the other hand, provides a comprehensive, marketer-friendly, easy to implement, true real-time personalization platform.